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SEO and Digital Marketing + Google Ads Training

2 Courses Bundle with Free CPD UK Accredited PDF Certificate | Updated Training |Recognised Certificate | Exam Included


Lead Academy

Summary

Price
Save 12%
£14 inc VAT (was £16)
Offer ends 31 March 2024
Study method
Online
Duration
Self-paced
Access to content
Lifetime access
Qualification
No formal qualification
CPD
33 CPD hours / points
Achievement
Certificates
  • Certificate of Completion - Free
  • CPD UK Accredited Certificate of Achievement - Free
Additional info
  • Exam(s) / assessment(s) is included in price
  • Tutor is available to students

8 students purchased this course

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Overview

★★★ 2685+ Positive Reviews from Students! ★★★

What you will get?

  • Free Microsoft Office Course with CPD Accredited PDF certificate
  • Free CPD UK Accredited PDF Certificate from Lead Academy
  • Free Course Completion PDF Certificate from Lead Academy
  • Free MCQ Exam Included
  • Lifetime Course Access
  • Updated Training Materials

Are you looking to begin your SEO and digital marketing career or want to develop more advanced skills in SEO and digital marketing? Then this SEO and digital marketing + Google ads training course will set you up with a solid foundation to become a confident digital marketer and help you to develop your expertise in SEO and digital marketing.

This bundle SEO and digital marketing + Google ads training course has been designed with 2 CPD UK & IPHM accredited courses to provide the ultimate learning experience for our learners to further develop their expertise in their chosen field. Gain the essential skills and knowledge you need to propel your career forward as a digital marketer.

This Bundle Package Includes:

The following courses of the SEO and digital marketing + Google ads training course will set you up with a solid foundation in the SEO and digital marketing industry and give you the essential skills you need to get succeed!

  1. SEO and Digital Media Marketing - Advanced Training Endorsed by Quality Licence Scheme
  2. Google Ads Training Endorsed by Quality Licence Scheme

This SEO and digital marketing + Google ads training course is accredited by the CPD UK & IPHM. CPD is globally recognised by employers, professional organisations and academic institutions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. CPD certified certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world.

Why Choose This SEO and Digital Marketing + Google Ads Training Course:

  • 2 Courses Bundle in your desired field
  • Boost your skills in SEO and digital marketing
  • Endorsed by Quality Licence Scheme
  • Accredited by The CPD UK and International Practitioners of Holistic Medicine (IPHM)
  • MCQ Based Exam & Industry Expert Support Included
  • Dual (CPD UK and IPHM) recognised accredited certificate in 1 course
  • Learn from industry experts
  • Lifetime Access
  • High-quality e-learning study materials
  • Self-paced, no fixed schedules
  • 24/7 customer support through email
  • Available to students anywhere in the world
  • Study in a user-friendly, advanced online learning platform

If you’re interested in working as a digital marketer or want to learn more skills on SEO and digital marketing but unsure of where to start, then this SEO and Digital Marketing + Google Ads Training course will set you up with a solid foundation to become a confident digital marketer and develop more advanced skills.

The SEO and Digital Marketing + Google Ads Training course will set you up with the appropriate skills and experience needed for the job and is ideal for both beginners and those currently working as a digital marketer.

The SEO and Digital Marketing + Google Ads Training courses bundle will help learners to fully-enhance their skill set in team leading and active monitoring. By combining these related courses, learners will be equipped with a wide range of desirable skills to fast track their career.

This comprehensive SEO and Digital Marketing + Google Ads Training course is the perfect way to kickstart your career in the field of SEO and digital marketing. This SEO and Digital Marketing + Google Ads Training course will give you a competitive advantage in your career, making you stand out from all other applicants and employees.

This SEO and Digital Marketing + Google Ads Training course supports learners of all skill levels. Whether you’re an intermediate or advanced learner looking to brush up on your skills or a beginner wanting to start a new career or learn something new, our dedicated team of expert tutors are on hand to guide you through your learning every step of the way from enrolment to course completion. These endorsed courses have been endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. This course is not regulated by Ofqual and is not an accredited qualification.

So, what are you thinking about! Start getting the benefits by enrolling today!

Achievement

CPD

33 CPD hours / points
Accredited by The CPD Certification Service

Course media

Description

The SEO and Digital Marketing + Google Ads Training is a popular training course, ideal for anyone who is looking to kickstart their career as a digital marketer, as well as professionals who want to test their existing skills and knowledge. If you want to gain an in-depth understanding of SEO and digital marketing, then this program is perfect for you.

Our online courses come with lifetime access with no time limit for completion. Each course is fully accessible from a tablet, mobile or laptop, as long as there is a secure internet connection.

We pride ourselves on our supportive network of dedicated instructors and attentive customer service team who are dedicated to assisting you through your learning journey. Contact them at any time via email should you have any questions or queries.

Course Syllabus:

We have divided the SEO and Digital Marketing + Google Ads Training course into 2 user-friendly courses modules, covering all fundamental areas of SEO and digital marketing to provide learners with the relevant skills and industry knowledge to take their career to the next level.

This comprehensive SEO and Digital Marketing + Google Ads Training course includes the following modules:

**SEO and Digital Media Marketing - Advanced Training**

Introduction

  • Welcome

General Tips & Tricks Series

  • How To Register Your Company In Google Maps
  • How to Generate Sitemap of a Website
  • How to identify registration date of website
  • How to identify duplicate content from the web
  • How to create google alerts
  • How to find the age of the domain
  • How to check if the website server is down
  • How to find webhost of any website
  • The easiest way to setup email reminders
  • How to corrupt a file you shared online
  • How to create a throwaway email

SEO (Search Engine Optimisation)

  • How to register website on Google search console
  • How to Optimize your website homepage
  • How to add a sitemap on google search
  • How to remove a URL from google search engine
  • How to identify competitors keywords
  • How to do keyword research
  • How to write perfect title tags for search engines
  • What are backlinks & how to get them
  • How to write a perfect Meta description

YouTube

  • Youtube account setup
  • Account optimization
  • Analyse Youtube keyword research
  • Youtube SEO techniques
  • What are Youtube cards & how does it work
  • How to manage multiple YouTube accounts
  • Youtube Paid Advertising
  • How to monetise your YouTube channel

Google Analytics

  • How to install tracking code on your website
  • How to add filters & remove internal traffic
  • How to track paid campaigns
  • How to configure goals in google analytics
  • How to link google Adwords account
  • How to manage multiple analytics accounts
  • How to remove spam traffic

Email Marketing

  • How to collect email address without a website
  • How to create a ‘Hook’ to your signup forms
  • Email marketing automation process
  • Email analytics

Linkedln

  • How to increase your connections in no time
  • Secret of LinkedIn InMails
  • Discover the best ways to use LinkedIn groups
  • How to setup a company page on LinkedIn

Twitter

  • Twitter Account setup
  • Knowing Twitter features
  • Following twitter accounts
  • Twitter profile optimisation
  • How to get Twitter followers
  • Posting first 5 tweets for engagement
  • How to get followers retweet your post
  • Twitter analytics

Facebook

  • Set your Facebook page
  • How to get your first page likes
  • Facebook comments
  • Leveraging Facebook groups
  • Facebook Autoposting
  • Run a competition
  • Facebook Ads
  • How to get best out of Facebook ads
  • Facebook pixel & Re-marketing

Instagram

  • How to setup a Instagram business profile
  • Set up Instagram bio & profile image
  • Leveraging Instagram accounts
  • Secret of hashtags on Instagram
  • Reposting Instagram App
  • How to get genuine Instagram followers

Mobile App

  • A quick way to do App store marketing research
  • Discover the best ways to promote your App
  • App installs via Facebook Ads
  • App installs via Google Ads
  • How to make money from your app
  • How to optimise your App store listing
  • App analytics

**Google Ads Training**

How IT Works

  • How IT Works

Introduction to Google Ads

  • Welcome to Google Ads Masterclass
  • Google Ads Formula Calculator
  • What is Google Ads?
  • Where do Google Ads Show Up?

Creating And Setting Up Our First Google Ads Account

  • Creating Your First Google Ads Account
  • Understanding Network Settings
  • Understanding Location Targeting
  • Configuring Location Targeting in Google Ads
  • Viewing Location Reports in Google Ads
  • Understanding Advanced Location Options
  • Setting and Configuring Languages
  • Bidding Strategies: Target ROAS
  • Bidding Strategies: Target CPA
  • Bidding Strategies: Target Outranking Share
  • Bidding Strategies: Maximize Clicks
  • Bidding Strategies: Enhanced CPC Bidding
  • Bidding Strategies: Manual CPC Bidding
  • Introduction to Dynamic Search Ads!
  • Understanding Sitelink Extensions
  • Callout Extensions
  • Call Extensions
  • Structured Snippet Extensions
  • App Extensions
  • Message Extensions
  • Promotion Extensions
  • Price Extensions
  • Understanding Ad Rotation Settings
  • The Basics of Ad Scheduling
  • Understanding Campaign URL Options

Structuring Your Ads Groups Like a Professional

  • Ad Group Structure Basics and Organization
  • Ad Group Structure Ideas
  • Creating Our First Ad Group in Google Ads

How To Write Killer Ads in Google ads!

  • The Anatomy of Google Text Ads
  • Compliance in Google Text Ads
  • Best Practices for Successful Text Ads
  • The BJ Fogg Behavioral Model
  • Creating Our First Ad in Google Ads

Setting Up Your Adwords Billing

  • Configuring Your Billing Details in Google Ads

Keywords In Depth - The Heartbeat Of Your Account

  • Keyword Basics: Keywords vs Queries
  • The Basics of Keyword Research
  • The Basics of Keyword Planning
  • The Basics of Keyword Organization
  • Understanding Keyword Match Types
  • Keyword Match Types: Broad Match Modified
  • Keyword Match Types: Broad Match Modified
  • Keyword Match Types: Phrase Match
  • Keyword Match Types: Exact Match
  • Keyword Match Types: Negative Match
  • Understanding Negative Keyword Lists
  • Adding Negative Keywords at The Ad Group Level
  • Traffic Sculpting Using OPTMYZR

Account Structure - How to Structure Ad Groups Like a Pro

  • Importing Your Keyword Lists From Excel Into Your New Ad Group
  • Creating Multiple, Relevant Ads For Your New Ad Groups

Conclusion ... Goodbye For Now!

  • Conclusion

Certificate of Achievement

Endorsed Certificate from Quality Licence Scheme

After successfully passing the MCQ exam you will be eligible to obtain SEO and digital marketing + Google ads training Endorsed Certificate by Quality Licence Scheme. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organization for providing high-quality vocational qualifications across a wide range of industries. It will give you a competitive advantage in your career, making you stand out from all other applicants and employees. There is a Quality Licence Scheme endorsement fee to obtain an endorsed certificate which is £65, will be charged separately for each course.

CPD UK and IPHM Accredited Certificate of Achievement

On successful completion of the SEO and digital marketing + Google ads training course, you will be eligible to order your CPD UK and IPHM accredited certificate of achievement (dual certificate) as proof of your new skill. You can also share this certificate with prospective employers and your professional network. You/your employer can verify your certificate through our website.

Who is this course for?

This comprehensive SEO and Digital Marketing + Google Ads Training course is suitable for anyone looking to improve their job prospects or aspiring to accelerate their career in this sector and want to gain in-depth knowledge of SEO and digital marketing.

This SEO and Digital Marketing + Google Ads Training course is felicitous for those, who want to be the best in their jobs.

Whether you are completely new to the field or are an aspiring professional, the SEO and Digital Marketing + Google Ads Training course will help open doors to a wide range of professions within your chosen field, helping you to stand out to employers with up to date skills that can be used to enhance your CV.

Requirements

  • There are no academic entry requirements for this SEO and Digital Marketing + Google Ads Training course, and it is open to students of all academic backgrounds.
  • As long as you are aged seventeen or over and have a basic grasp of English, numeracy and ICT, you will be eligible to enrol.

Career path

This SEO and Digital Marketing + Google Ads Training course opens a brand new door for you to enter the relevant job market and also provides you with the chance to accumulate in-depth knowledge at the side of needed skills to become flourishing in no time. You will also be able to add your new skills to your CV, enhance your career and become more competitive in your chosen industry.

Questions and answers

Currently there are no Q&As for this course. Be the first to ask a question.

Certificates

Certificate of Completion

Digital certificate - Included

PDF Certificate of Completion from Lead Academy - Free

After completing the course, the learner needs to send an email to Lead Academy and request for free PDF certificate certificate of completion. The Lead Academy team will then check and send the PDF certificate of completion by email.

CPD UK Accredited Certificate of Achievement

Digital certificate - Included

CPD UK Accredited PDF Certificate of Achievement - Free

After completing the course, the learner needs to send an email to Lead Academy and request for free CPD UK-accredited PDF certificate. The Lead Academy team will then check and send the CPD UK-accredited PDF certificate by email.

CPD UK Accredited Hardcopy Certificate of Achievement

There is an additional fee to obtain a printed copy certificate which is £35 for each course.

Reviews

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FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.