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This bundle course has been designed with 2 premium courses to provide the ultimate learning experience for our learners to further develop their expertise in their chosen field. Gain the essentials skills and knowledge you need to propel your career forward as a digital marketer.
This Bundle Package Includes:
The following courses of the SEO and Digital Marketing + Google Ads Training course will set you up with a solid foundation in the SEO and digital marketing industry and give you the essential skills you need to get yourself job-ready!
- SEO and Digital Media Marketing - Advanced Training
- Google Ads Training
If you’re interested in working as a digital marketer or want to learn more skills on SEO and digital marketing but unsure of where to start, then this SEO and Digital Marketing + Google Ads Training course will set you up with a solid foundation to become a confident digital marketer and develop more advanced skills.
The SEO and Digital Marketing + Google Ads Training course will set you up with the appropriate skills and experience needed for the job and is ideal for both beginners and those currently working as a digital marketer.
The SEO and Digital Marketing + Google Ads Training courses bundle will help learners to fully-enhance their skill set in team leading and active monitoring. By combining these related courses, learners will be equipped with a wide range of desirable skills to fast track their career.
This comprehensive SEO and Digital Marketing + Google Ads Training course is the perfect way to kickstart your career in the field of SEO and digital marketing. This SEO and Digital Marketing + Google Ads Training course will give you a competitive advantage in your career, making you stand out from all other applicants and employees.
This SEO and Digital Marketing + Google Ads Training course supports learners of all skill levels. Whether you’re an intermediate or advanced learner looking to brush up on your skills or a beginner wanting to start a new career or learn something new, our dedicated team of expert tutors are on hand to guide you through your learning every step of the way from enrolment to course completion.
As one of the leading course providers and most renowned e-learning specialists online, we’re dedicated to giving you the best educational experience possible. This SEO and Digital Marketing + Google Ads Training course is crafted by industry expert, to enable you to learn quickly and efficiently, and at your own pace and convenience.
How Will I Benefit?
- Boost your career in SEO and digital marketing
- Deepen your knowledge and skills in your chosen field just in hours not years!
- Study a course that has been designed by industry professionals.
- Save money and time by studying at your convenient time
- Have access to a tutor whenever you are in need
So, what are you thinking about! Start getting the benefits by enrolling today!
SEO and Digital Marketing Course
Why Choose Lead Academy:
- Lifetime Access
- High-quality e-learning study materials
- Self-paced, no fixed schedules
- 24/7 customer support through email
- Available to students anywhere in the world
- No hidden fee
- Study in a user-friendly, advanced online learning platform
The SEO and Digital Marketing + Google Ads Training is a popular training course, ideal for anyone who is looking to kickstart their career as a digital marketer, as well as professionals who want to test their existing skills and knowledge. If you want to gain an in-depth understanding of SEO and digital marketing, then this program is perfect for you.
Our online courses come with lifetime access with no time limit for completion. Each course is fully accessible from a tablet, mobile or laptop, as long as there is a secure internet connection.
We pride ourselves on our supportive network of dedicated instructors and attentive customer service team who are dedicated to assisting you through your learning journey. Contact them at any time via email should you have any questions or queries.
We have divided the SEO and Digital Marketing + Google Ads Training course into 2 user-friendly courses modules, covering all fundamental areas of SEO and digital marketing to provide learners with the relevant skills and industry knowledge to take their career to the next level.
This comprehensive SEO and Digital Marketing + Google Ads Training course includes the following modules:
**SEO and Digital Media Marketing - Advanced Training**
The following module of the SEO and Digital Marketing course will set you up with a solid foundation in the SEO and digital marketing industry and give you the essential skills you need to get yourself job-ready!
Introduction To Digital Marketing
- Introduction to Digital Marketing
General Tips & Tricks Series
- How to register your company
- How to see Email Sender’s Company and Logo in Your Gmail
- How to Generate sitemap of a website
- How to identify registration data of website
- How to identify duplicate content from the web
- How to create google alerts
SEO (Search Engine Optimisation)
- How to register a website on Google search console
- How to Optimize your website homepage
- How to add a sitemap on google search
- How to do keyword research
- How to write perfect title tags for search engines
- Youtube account setup
- Account optimization
- Analyse Youtube keyword research
- Youtube SEO techniques
- What are Youtube cards & how does it work
- How to optimise comments & reply to them in bulk
- How to grow your channel with competitor Analysis
- Youtube Paid Advertising
- How to monetise your YouTube channel
- What are Google Ads & how does it work
- Account setup
- Bids & Budgets
- How to target the right audience
- How to install tracking code on your website
- How to add filters & remove internal traffic
- How to track paid campaigns
- How to look and analyse different segment data
- How to collect email address without a website
- How to create a ‘Hook’ to your signup forms
- Discover the psychology behind acquiring more leads
**Google Ads Training**
The following module of the SEO and Digital Marketing + Google Ads Training course is designed for anyone taking the first steps into their career, looking to enhance their professional skills on the SEO and digital marketing.
Introduction to Google Ads
- Welcome to Google Ads Masterclass
- Google Ads Formula Calculator
- What is Google Ads?
- Where do Google Ads Show Up?
Creating And Setting Up Our First Google Ads Account
- Creating Your First Google Ads Account
- Understanding Network Settings
- Understanding Location Targeting
- Configuring Location Targeting in Google Ads
- Viewing Location Reports in Google Ads
- Understanding Advanced Location Options
- Bidding Strategies: Target ROAS
- Bidding Strategies: Target CPA
- Bidding Strategies: Target Outranking Share
- Bidding Strategies: Maximize Clicks
- Bidding Strategies: Enhanced CPC Bidding
- Bidding Strategies: Manual CPC Bidding
- Introduction to Dynamic Search Ads!
- Understanding Sitelink Extensions
- Callout Extensions
- Call Extensions
- Structured Snippet Extensions
- App Extensions
- Message Extensions
Structuring Your Ads Groups Like a Professional
- Ad Group Structure Basics and Organization
- Ad Group Structure Ideas
How To Write Killer Ads in Google ads!
- The Anatomy of Google Text Ads
- Compliance in Google Text Ads
- Best Practices for Successful Text Ads
- The BJ Fogg Behavioral Model
- Creating Our First Ad in Google Ads
Setting Up Your Adwords Billing
- Configuring Your Billing Details in Google Ads
Keywords In Depth - The Heartbeat Of Your Account
- Keyword Basics: Keywords vs Queries
- The Basics of Keyword Research
- The Basics of Keyword Planning
- The Basics of Keyword Organization
- Understanding Keyword Match Types
- Keyword Match Types: Phrase Match
- Keyword Match Types: Negative Match
- Understanding Negative Keyword Lists
- Adding Negative Keywords at The Ad Group Level
- Traffic Sculpting Using OPTMYZR
Account Structure - How to Structure Ad Groups Like a Pro
- Creating Multiple, Relevant Ads For Your New Ad Groups
The Incredible Dynamics of The Adwords Auction
- Introduction To The AdWords Auction
- Understanding Quality Score: Landing Page Quality
- Understanding Ad Rank and How It Is Calculated
Expanding And Refining Your Campaigns
- Navigating The AdWords Dashboard
- Editing The Essential Campaign Settings
On successful completion of the SEO and Digital Marketing + Google Ads Training course, you will be eligible to order your certificate of achievement as proof of your new skill. The certificate of achievement is an official credential that confirms that you successfully finished a course with Lead Academy. This means that you/your employer can verify your certificate through our website. Certificate can be obtained in PDF version and will be charged separately for each course, at a cost of £12, and there is an additional fee to obtain a printed copy certificate which is £35.
Who is this course for?
SEO and Digital Marketing + Google Ads Training Course
This comprehensive SEO and Digital Marketing + Google Ads Training course is suitable for anyone looking to improve their job prospects or aspiring to accelerate their career in this sector and want to gain in-depth knowledge of SEO and digital marketing.
This SEO and Digital Marketing + Google Ads Training course is felicitous for those, who want to be the best in their jobs.
Whether you are completely new to the field or are an aspiring professional, the SEO and Digital Marketing + Google Ads Training course will help open doors to a wide range of professions within your chosen field, helping you to stand out to employers with up to date skills that can be used to enhance your CV.
SEO and Digital Marketing + Google Ads Training Course
- There are no academic entry requirements for this SEO and Digital Marketing + Google Ads Training course, and it is open to students of all academic backgrounds.
- As long as you are aged seventeen or over and have a basic grasp of English, numeracy and ICT, you will be eligible to enrol.
This SEO and Digital Marketing + Google Ads Training course opens a brand new door for you to enter the relevant job market and also provides you with the chance to accumulate in-depth knowledge at the side of needed skills to become flourishing in no time. You will also be able to add your new skills to your CV, enhance your career and become more competitive in your chosen industry.
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