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Selling to Advertising Agencies

Cosensa

Summary

Price
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Finance options

We accept all major credit and debit cards.
Study method
Onsite
Duration
1 day
Qualification
All delegates who successfully complete this course will receive a certificate of attendance.
Additional info
  • Tutor is available to students

Overview

In media sales, it is ultimately 'the client's' money that is being spent, therefore it is to the client that both the media owner and advertising agency are accountable.
The purpose of this course is to provide current and new media sales executives with an understanding of the advertising buying agencies role in the advertising process. This course will examine the different types of agency that exist, the formal and informal structures of agencies, their job functions and their decision making process and reasoning behind media selection.

Description

Contents

This course includes seven different modules, comprising;

  • The Client - introducing the advertiser
  • The Agency - Introducing the Advertising Agency
  • Marketing - The Marketing Process
  • Competitive marketing
  • Planning an advertising campaign
  • Media planning
  • Selling to National Agencies and Clients

Course benefits

Delegates who attend this course will benefit from a greater understanding of;

  • The difference between the clients and the agencies role in the advertising process
  • The structure of agencies and how they operate
  • The Marketing process between client, agency and media owner
  • How agencies identify and use selection criteria
  • Other forms of competitive marketing
  • The structure of an advertising campaign
  • How to sell effectively to National Agencies and Client

Additional information

This is a highly interactive course. A number of practical exercises are included and delegates are encouraged to bring working examples with them to be used as discussion topics and to seek advice on improvements.

Trainers background

The trainer for this course has worked with National and Local press for over 10 years and has extensive experience of selling to both regional and national advertising agencies.

Who is this course for?

All advertising sales executives across all media who have little or limited experience of the internal operations of a media agency will benefit from attending this course.

Questions and answers

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Legal information

This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

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An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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Similar subjects: Sales, Sales management