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The Complete Content Writing Course


Skill Success

Summary

Price
£29 inc VAT
Study method
Online
Duration
Self-paced
Qualification
No formal qualification
Certificates
  • Certificate of completion - Free
Additional info
  • Tutor is available to students

25 students purchased this course

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Overview

This course includes lifetime access so you can complete it at your own speed.

This is designed for those interested to learn the basics of content writing and how to increase your website or blog traffic, sales, and conversions by writing powerful content.

Benefits of taking this course include:

  • Unlimited and lifetime access to the course
  • Learn the course at your own pace
  • Course can be accessed on any platform
  • 24/7 Customer support

Course media

Description

This course will help you develop your writing and marketing skills in a few hours. There are three modules where you will learn about content marketing, copywriting, and content writing. By taking this course, you will have a clear understanding about each and how they are different, but still connected to each other.

In this course, you will:

  • Learn the core concepts of content marketing, copywriting, and content writing
  • Learn to generate traffic and sales by writing effective content
  • Build trust and connection with your audience for gaining authority as a writer
  • Identify your target audience and create buyer persona
  • Learn to write blog posts that would rank better in search engines
  • Learn how to apply marketing and writing principles for better results
  • Learn to write sales copy that has a powerful headline and effective call to actions
  • Optimize the content for SEO
  • Create a promotion plan for sharing content with audience
  • Develop the qualities that will make you a successful writer
  • Discover the challenges in this career and how you can overcome them easily
  • Recognize the writing mistakes and how you can avoid them

Who this course is for:

  • Those who want to make a career in content writing
  • Content writers - those who have some experience and want to polish their writing and content marketing skills
  • Bloggers - if you are a blogger who wants to know the best tactics to write awesome posts and increase traffic by using the power of content marketing
  • Freelance writers - if you want to use your writing skills and earn a side income as a freelancer
  • Digital marketers, content marketers, and website owners
  • Anyone who wants to learn about online writing, content marketing and copywriting
  • Anyone who wants to improve their SEO writing skills

The The Complete Content Writing Course will cover the following topics:

Section 1 - Introduction

  • Welcome To The Course
  • What You Will Learn In This Course
  • Tips To Use This Course Effectively And Get Maximum Benefit From It

Section 2 - Basic Concepts: Understanding Content Writing

  • An Introduction To Content Writing
  • Origin And Need Of Content Writing
  • Increasing Demand For Content Writers
  • Career In Content Writing: What To Expect
  • Types Of Content
  • Difference Between Content Writing, Content Marketing And Copywriting

Section 3 - Content Marketing

  • What Is Content Marketing And Why It Is Essential?
  • Creating A Solid Marketing Plan To Promote Content
  • Understanding Marketing Principles
  • Identifying Target Audience
  • What Is Buyer Persona And How You Can Create It?
  • Effective Formula Of Storytelling And How It Can Lead To Sales

Section 4 - Copywriting

  • What Is Copywriting And How It Is Different From Content Writing?
  • Write Amazing Copy Using Aida Model In 4 Simple Steps
  • The Secret Formula To Write Powerful Headlines That Grab Attention
  • What Is Call To Action And How It Can Lead To Sales?
  • How To Write A Sales Copy?

Section 5 - Content Writing Simplified

  • Writing Principles
  • Number 1 Tactic To Write Awesome Content
  • Steps to Write Engaging Content

Section 6 - Optimizing Content for Search Engine Optimization

  • What Is Search Engine Optimization?
  • Using On Page Search Engine Optimization For Optimizing Content
  • Using Off Page Search Engine Optimization For Optimizing Content
  • Write Search Engine Optimization Friendly Content In 4 Easy Steps

Section 7 - Content Promotion

  • Why Its Essential To Promote Content?
  • Effective Channels To Promote Your Content

Section 8 - Tips To Become A Successful Writer

  • Practical Tips To Overcome Challenges In Your Career
  • Qualities Of A Successful Content Writer
  • 9 Serious Mistakes To Avoid As A Writer

Section 9 - Bonus Section: Blog Post Writing

  • 8 Simple Steps To Write Awesome Blog Post
  • How To Optimize Blog Post For Ranking In Search Engines?
  • Fun Activity- Write A Blog Post Now
  • Blog Tips
  • Congratulations!

Who is this course for?

This course is designed for those interested to learn the basics of content writing and how to increase your website or blog traffic, sales, and conversions by writing powerful content.

Requirements

No prior knowledge is required to take this course.

Career path

None

Questions and answers

Currently there are no Q&As for this course. Be the first to ask a question.

Certificates

Certificate of completion

Digital certificate - Included

Reviews

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FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.