Search Engine Optimization (SEO) for Business

Search Engine Optimisation is a vital element of any successful digital marketing strategy. SEO helps increase visibility for your brand online and drive traffic to your website. So, it's no surprise that Google is now one of the most critical factors in deciding which sites appear on its search engine, ensuring top positions for many brands.

Potential customers will search for your products and services, but what if they don't find your website?

What if they click on a competitor's website and abandon it because they want a different service or product?

You've just lost the sale, which is not something you want to happen.

But how does it work? It is a complex subject, and there is no one way to approach SEO, but we'd like to give you some basic information on some methods that can be used as part of your online marketing strategy.

What SEO for Business course offers?

A solid search engine optimisation strategy is particularly important now as more and more consumers use the internet to research, purchase and engage with brands. This SEO for Business course will explain the proven techniques to help you reach and maintain the number one results spot.

It's time to get your business on the map. SEO for Business is a comprehensive guide that will help you understand what Search Engine Optimisation is all about and how it can help you achieve your goals.

SEO for Business will not only teach you to rank effectively in search engines, but it will also teach you the best practices to improve your online reputation.

SEO for Business learning outcomes:

This comprehensive SEO course comprises the many facets of SEO, including linking building, on-site SEO, social media, and local search. You'll also learn the basics of pay-per-click (PPP) advertising so you can optimise your marketing channels.

Offering advice on everything from content optimisation to online reputation management, this SEO for Business course will show you how to get good rankings across all major search engines. You'll also learn how to use keyword research tools and social listening services.

Learn how to craft high-performing web content that entices your customers to click through and buy, then track your success with analytics software. Next, discover how to best structure your website, then learn PPC basics, including how to get started with Google AdWords.

This SEO course will provide you with an introduction to social media marketing. From Facebook and Twitter through to LinkedIn and Pinterest, find out how you can get more readers for your blog or website by boosting visibility on social networks.

SEO requires using different elements within your websites, such as meta tags and keywords. A meta tag is a code that gives extra information about the content on a page, such as its title and description. All of which you will learn in this exclusive Search Engine Optimisation for the Business course!

Certificate of completion

Digital certificate - Included

• Sample Certificate - download

Certificate of Online Training in Search Engine Optimisation for Business

OVERVIEW

Right now, potential customers will be searching for your products and services ‐ and if they don’t find their way to your site, you could be deferring them to a competitor. Imagine if your website could rank above your competitors’, using the kind of search terms that turn your visitor traffic into revenue. When it’s done well, search engine marketing can give search engines exactly what they need to put your website in a prime position on Search Engine Results Pages.

The key is understanding what search engines need ‐ and since 90% of all searches in the UK are via Google, this pretty much means understanding Google. This course will explain the proven techniques that will help you reach and maintain the number one results spot.

COURSE OUTLINE

Module 1: Introduction to SEO

Module 2: Link Building

Module 3: On‐Site SEO

Module 4: Social Media as part of SEO

Module 5: Local Search

Module 6: Pay per Click (PPC)

DURATION

The total duration of the course video content is 100 Minutes, it does not include the time taken to read, analyse and attempt the quiz or conduct any other research.

Learner can access the Learning Platform 24/7. The time period to complete the course depends on the learner’s pace and the time dedicated for training. Though the course is self-paced, but learner will be given maximum period of 12 Months from the date of enrolment. Learner may request for extension but, ILC holds the right to close/lock the course after completion of 12 Months.

ASSESSMENT

After successful enrolment, the learner will get access to the Learning Platform, where the training material is available. The training is in the video format, and each module consist of many videos.

Each module is followed by a 3-5 Multiple Choice Questions. You will have the option to review the video content as often you like, and submit the test once you are satisfied with the answers. The minimum pass score is 80% and you will have 3 attempts to pass test for each module. But, if in any condition you cannot pass in three attempts, you can request 3 more attempts for all modules, after which all modules will be locked.

ACCREDITATION

The courses offered by Inspire London College are approved and accredited by The CPD Certification Services and different organisations in specific field including IIRSM (International Institute of Risk and Safety Management), IATP (Independent Asbestos Training Providers), and IFE (Institution of Fire Engineers).

CERTIFICATION

There are two options for certificate of completion:

OPTION 1

After completion of Assessment, ‘Get Your Certificate’ button will become available. Learner can use this to download free certificate in PDF format.

• Certificate of Completion(PDF format) = Free of Cost
• Certificate of Completion(Hardcopy) = £15

OPTION 2

You can also get CPD Accredited Certificate from Inspire London College along with transcript either in PDF format or Hardcopy.

CPD Accredited Certificate of Completion along with Transcript (PDF format) = £29

CPD Accredited Certificate of Completion along with Transcript (Hardcopy) £40 + Postal charges £15 = £55

Also this course, without any prior knowledge of SEO, the learners can take this training course and in addition to this, there are no age restrictions. Thus, anyone who is passionate and ambitious about SEO can take the course. There are no specific deadlines for admission, and you can enrol anytime on this course.

• Good knowledge of the English Language
• Good understanding of ICT

Recommended System Requirements

• Browser: Up to date web browser
• Video: Up to date video drivers
• Memory: 1Gb+ RAM
• Download Speed: Broadband (3Mb+)

As an SEO specialist, you will have various career paths open to you. For example, you can work for a scompany where you can grow to higher positions or work freelance and only take on projects that interest you. In addition, SEO gives you access to diverse opportunities. You can work in-house, take on clients, and even start and grow websites that you own.

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