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Search Engine Optimisation (SEO) Training

Online course

Training Deals

Summary

Price
Enquire to get more info on pricing
Study method
Online
Duration
90 days · Self-paced
Qualification
No formal qualification
Additional info
  • Tutor is available to students

Overview

This SEO Online Training course provides candidates with the relevant techniques and tools they require to give their website the highest rankings in Search Engines.

Upon completion of this course, candidates will be able to effectively optimise their websites for Search Engines e.g. Google, using proven and valid techniques.

Description

This online course includes the following objectives:

  • Be able to enhance your website search engine ranking and performance.
  • Be able to use the Best Practices with your SEO web design and campaigns.

  • Course Outline

    How Search Engines work

    • Site Indexing
    • Spiders and bots
    • Google’s PageRank technology
    • Reciprocal Linking

    Creating Accessible and Valid code

    • Why Accessibility and Search Rankings work together
    • Creating valid HTML/XHTML and CSS
    • Validating your code
    • Creating Accessible navigation
    • Allowing graceful degradation of pages
    • Link Checking

    Identifying Effective Keywords

    • How many keywords are ideal
    • Useful tools to identify effective keywords
    • Why some keywords are better than others
    • Analysing keyword Density
    • Popularity and frequency of keyword usage

    Placing your keywords strategically

    • The essential locations for keyword placement and distribution
    • History and effectiveness of Meta tags
    • Placing keywords in the head and body sections
    • Key words in specific attributes
    • Keywords on incoming links

    Navigation Systems

    • Global vs local navigation
    • Using hierarchical navigation
    • Inline Linking
    • Site Maps
    • External Sites
    • Establishing relevant reciprocal linking
    • Effective inbound links
    • Linking to other sites

    Useful tools

    • Keyword Density Checkers
    • Keyword suggestions
    • Site submission tools
    • Submitting your site to the major search engines
    • Google Webmasters’ tools

Who is this course for?

Anyone who is interested in learning the basics of SEO and how to use it when trying to get your website ranking at the top of Google.

Requirements

Pre-Requisites

  • Basic knowledge of HTML will be beneficial, but not essential.

Career path

This will enhance any current or future career around SEO

Questions and answers

Reviews

3.8
Course rating
70%
Service
70%
Content
90%
Value

Legal information

This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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