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Search Engine Optimisation (SEO) for Business
Become an SEO specialist
Global Edulink is comprised of passionate and talented educationalists. Online learning with us offers professional and vocational training that fits in with your lifestyle. As such, with this SEO (Search Engine Optimization) Fundamentals course, you can learn what it takes to powerfully move your business into the spotlight by ensuring you drive targeted traffic to your website, and thus increasing its visibility in search engines, and helping to increase your organisation’s bottom line.
What can be a confusing subject, especially as search engines are constantly changing their requirements for websites to reach coveted spots (i.e. a search engine’s first page), this course lays the foundations for understanding what’s required to rank your website.
The course takes you from a general introduction, overview, and foundation of SEO to gaining an insight into how search engines glean relevant information from sites in order to rank them; as well as an examination of the psychology of web users (i.e. potential customers). You’ll also consider the more technical side of content optimization and the strategic techniques used. Content planning is also important and, once techniques are in place, how SEO effectiveness can then be measured. You’ll then take a look at the e-commerce side of SEO, and SEO for mobiles, and finally how to undertake local searches.
Use this course to build your expertise in this area, adding to the kudos of your CV. No prior experience with SEO is required.
* Free e-certificate (No additional cost for e-certificates)
Why You Should Choose Global Edulink
- 12 months Access to your course.
- The price shown on Reed is for the whole course, including the final exam and free e-certificate.
- CPD and iAP accredited certificate upon successful completion
- Tutor Support available Monday – Friday
Course Curriculum : Search Engine Optimisation (SEO) for Business
- Introduction to the course
- Definition of seo
- The key point of seo
- Understanding how search engines and people view webpages
- Technical seo - content optimization techniques
- Identifying content strategies
- What are link-building strategies?
- How to measure effectiveness of seo?
- Seo tips for e commerce
- Local search techniques
- Mobile seo techniques
Benefits you will gain:
- High quality e-learning study materials and mock exams.
- Tutorials/materials from the industry leading experts.
- 24/7 Access to the Learning Portal.
- Recognised Accredited Qualification.
- Excellent customer service and administrative support.
Successful candidates will be awarded a certificate in Search Engine Optimisation (SEO) for Business.
Who is this course for?
- Those who work for an organisation or own their business and need a general understanding of how search engines work, and want to know how to implement SEO strategies for their website
- There is no experience or previous qualifications required for enrolment on this course. It is available to all students, of all academic backgrounds.
- SEO Specialist
- SEO – Digital Marketing Officer
- SEO – Digital Content Officer
- Search Specialist
Questions and answers
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Hi, If we fail the exam - could we retake without paying additional fees?
Dear Tess Thank you very much for your query. you will get tutor support during the course and therefor there is very lesser chance to get failed. Regards, Student Support Team.This was helpful. Thank you for your feedback.
Hi, Do you get any qualifications/certificates for the course? Thank you
Yes, Kindly note that Successful candidates will be awarded a certificate in Search Engine Optimisation (SEO) for Business.This was helpful. Thank you for your feedback.
Victoria Thompson asked:
Hello, Can this course be completed on a iPad or is a laptop needed?
Dear Thompson Thank you very much for your query. This course can be followed in any online device. Hurry up to grab the discount as it ends soon. Regards, Student Support Team.This was helpful. Thank you for your feedback.
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