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Search Engine Optimisation (SEO) for Business

Spring Sale |Free E-Certificate Included|CPD&IAP Accredited|No Hidden Fee|Free COVID 19 Course

Global Edulink


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£69 inc VAT (was £249)
Or £23.00/mo. for 3 months...
Offer ends 08 May 2021
Study method
Online, self-paced
5 hours
No formal qualification
5 CPD hours / points
Additional info
  • Exam(s) / assessment(s) is included in price
  • Tutor is available to students

46 students purchased this course

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Search Engine Optimisation (SEO) for Business

Become an SEO specialist

Global Edulink is comprised of passionate and talented educationalists. Online learning with us offers professional and vocational training that fits in with your lifestyle. As such, with this SEO (Search Engine Optimization) Fundamentals course, you can learn what it takes to powerfully move your business into the spotlight by ensuring you drive targeted traffic to your website, and thus increasing its visibility in search engines, and helping to increase your organisation’s bottom line.

What can be a confusing subject, especially as search engines are constantly changing their requirements for websites to reach coveted spots (i.e. a search engine’s first page), this course lays the foundations for understanding what’s required to rank your website.

The course takes you from a general introduction, overview, and foundation of SEO to gaining an insight into how search engines glean relevant information from sites in order to rank them; as well as an examination of the psychology of web users (i.e. potential customers). You’ll also consider the more technical side of content optimization and the strategic techniques used. Content planning is also important and, once techniques are in place, how SEO effectiveness can then be measured. You’ll then take a look at the e-commerce side of SEO, and SEO for mobiles, and finally how to undertake local searches.

Use this course to build your expertise in this area, adding to the kudos of your CV. No prior experience with SEO is required.

* Free e-certificate (No additional cost for e-certificates)

Why You Should Choose Global Edulink

  • 12 months Access to your course.
  • The price shown on Reed is for the whole course, including the final exam and free e-certificate.
  • CPD and iAP accredited certificate upon successful completion
  • Tutor Support available Monday – Friday


5 CPD hours / points
Accredited by The CPD Certification Service

Course media


Course Curriculum : Search Engine Optimisation (SEO) for Business

  1. Introduction to the course
  2. Definition of seo
  3. The key point of seo
  4. Understanding how search engines and people view webpages
  5. Technical seo - content optimization techniques
  6. Identifying content strategies
  7. What are link-building strategies?
  8. How to measure effectiveness of seo?
  9. Seo tips for e commerce
  10. Local search techniques
  11. Mobile seo techniques

Benefits you will gain:

  • High quality e-learning study materials and mock exams.
  • Tutorials/materials from the industry leading experts.
  • 24/7 Access to the Learning Portal.
  • Recognised Accredited Qualification.
  • Excellent customer service and administrative support.


Successful candidates will be awarded a certificate in Search Engine Optimisation (SEO) for Business.

Who is this course for?

  • Those who work for an organisation or own their business and need a general understanding of how search engines work, and want to know how to implement SEO strategies for their website


  • There is no experience or previous qualifications required for enrolment on this course. It is available to all students, of all academic backgrounds.

Career path

  • SEO Specialist
  • SEO – Digital Marketing Officer
  • SEO – Digital Content Officer
  • Search Specialist

Questions and answers

No questions or answers found containing ''.

Tess asked:

Hi, If we fail the exam - could we retake without paying additional fees?


Dear Tess Thank you very much for your query. you will get tutor support during the course and therefor there is very lesser chance to get failed. Regards, Student Support Team.

This was helpful. Thank you for your feedback.

Bethany197 asked:

Hi, Do you get any qualifications/certificates for the course? Thank you


Yes, Kindly note that Successful candidates will be awarded a certificate in Search Engine Optimisation (SEO) for Business.

This was helpful. Thank you for your feedback.

Victoria Thompson asked:

Hello, Can this course be completed on a iPad or is a laptop needed?


Dear Thompson Thank you very much for your query. This course can be followed in any online device. Hurry up to grab the discount as it ends soon. Regards, Student Support Team.

This was helpful. Thank you for your feedback.

Christian Azenui asked:

I have paid for the cost but no one has contacted me. I have not even received a confirmation email of this. What will happen next?


Dear Christian Thank you very much for your query. Apologies for the inonvinience caused, Please checki your email spam folder as the links and the login details must have recieved. Regards, Student Support Team.

This was helpful. Thank you for your feedback.

emily_12 asked:

Is there any additional cost for the certificate once the course is completed successfully?


Kindly note that Successful candidates will be awarded a certificate in Search Engine Optimisation (SEO) for Business and there is no additional cost included for the certificate.

This was helpful. Thank you for your feedback.


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What does study method mean?

Study method describes the format in which the course will be delivered. At courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

What are CPD hours/points?

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on, many of which can be completed online.

What is a ‘regulated qualification’?

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

What is an ‘endorsed’ course?

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body’s logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.