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Search Engine Optimisation - SEO Expert cover image

Search Engine Optimisation - SEO Expert
Trendimi

CPD Certified | International Accreditation with ICOES | Multiple Certification Options | Video Training

Summary

Price
£19 inc VAT
Study method
Online
Course format
Video
Duration
30 hours · Self-paced
Access to content
60 days
Qualification
No formal qualification
CPD
30 CPD hours / points
CPD What's this?

Overview

Harness the power of Search Engine Optimisation (SEO) to beat your competitors online. Attract more customers by making your site Google friendly and easy to find.

Explore how you can best optimise your website using SEO tools, keywords and analytics to establish your business, outrank your rivals and drive up your sales.

Course Benefits:

  • CPD Certified and Fully Accredited by the International Council of Online Educational Standards (ICOES)
  • Course access - 60 days - Study at your own pace
  • Access or Course from any device: Laptop, Smartphone, tablets, etc.

CPD

30 CPD hours / points
Accredited by The CPD Certification Service

Course media

Description

Explore how to become an SEO expert by learning:

  • How to develop and implement an SEO strategy to skyrocket your online presence

  • Tips on how to perform effective keyword research for your brand

  • How to optimise your social media profiles, inducing YouTube, Facebook, Instagram and Twitter

  • Proven SEO marketing techniques, including how to properly use SEO backlinks

  • Everything you need to know to get to the holy grail: page 1 on Google

You already know how important SEO is. With this online course, you also need to know what are the best SEO strategies that will work for you and not waste your time or money. Use the high-value content from an SEO expert to put your website and your business in front of more customers anywhere, anytime, online.

Search Engine Optimisation - SEO Expert Course Breakdown:

Module 1: Introduction To Seo

  • 1.1. Meet your tutor, digital marketing expert Diego Davila
  • 1.2. Course overview
  • 1.3. An introduction to SEO and why it’s important for your brand
  • 1.4. Ten crucial SEO ranking factors you need to know

Module 2: Developing Keyword Strategies

  • 2.1. What are keywords and why are they important?
  • 2.2. Performing effective keyword research with Google keyword planner
  • 2.3. The best keyword research tools
  • 2.4. Domain authority and trustworthiness

Module 3: Preparing Your Website For Seo

  • 3.1. Optimizing your WordPress website
  • 3.2. Migrating your website from Http to Https
  • 3.3. Making your website mobile-friendly
  • 3.4. Checking your website page speed
  • 3.5. Optimizing your website with the Yoast SEO plugin
  • 3.6. More advanced techniques

Module 4: Establish Your Business And Online Brand

  • 4.1. SEO strategy to establish your business and brand online
  • 4.2. The importance of backlinks
  • 4.3. Great ideas to unlock the power of backlinks
  • 4.4. Create a Google My Business profile

Module 5: The Power Of Social Media And Video

  • 5.1. The importance of video
  • 5.2. SEO for your YouTube channel
  • 5.3. Optimizing SEO for Facebook, Instagram and Twitter
  • 5.4. Setting up social media post scheduling

Module 6: Bringing It All Together

  • 6.1. How to find directories to submit your website
  • 6.2. Key point review
  • 6.3. Farewell and final words

Who is this course for?

  • All those interested in landing a job as an SEO specialist

  • Anyone who has a website or social media profile and would like to attract more traffic to it

  • Business owners and entrepreneurs who want to stay ahead of their competition and rank above them on Google

  • Marketing professionals who are looking to increase their skills

This course earns you credits through Continuing Professional Development (CPD). CPD points are accepted and recognised by professional member bodies and academic institutions across the UK.

All learning content is accredited by the International Council for Online Educational Standards (ICOES) whose purpose is to continually improve online educational products and maintain quality assurance.

Requirements

Trendimi courses are designed for anyone with an interest in learning. No formal qualifications are required. Our courses are suitable if you want to learn new skills, start a new career, or if you’re already working in a particular industry and wish to upgrade your talents and enhance your resume.

Career path

  • Embark on a career in marketing with your expert SEO knowledge

  • Create a website, blog, YouTube channel or social media profile and drive traffic to it

  • Offer additional SEO marketing services to your clients

Questions and answers

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Legal information

This course is advertised on Reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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