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SEARCH ENGINE OPTIMISATION FOR JOURNALISTS

Thomson Reuters Foundation

Summary

Price
£3,600 inc VAT
Or £300.00/mo. for 12 months...
Study method
Onsite
Duration
1 day
Qualification
No formal qualification

Overview

The impact of digital content hinges largely on how structured your organisation’s search engine optimisation (SEO) plan is and how well this is integrated with your news writing. This workshop shows you how to write to increase search traffic and readership. It will provide journalists and editors everything they need to know about SEO and how search engines operate

Description

This course will improve your confidence in SEO so that you can write for better results

Course structure highlights

• The idea of ‘signals’

• The role of links and ‘meaning neighbourhoods’

• Why SEO is always changing – and how to cope

• The role of social sharing

• Keywords and ranking – a practical guide to producing optimised copy

• Writing headlines and snippets for search

• Pictures in search

• Intelligent linking

• Negative factors in SEO – how not to destroy your search success

• Site speed

• Over-optimisation

• Poor keyword choice

• Isolated content

Who is this course for?

Anyone who produces content for a website would benefit from this workshop.

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Legal information

This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

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An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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