If you are looking to prove your competence in search strategy, with discipline in SEO, PPC and analytics, then the Professional Diploma in Search Marketing is for you. Search Engine Optimisation focusses on gaining visibility on search engine results and is a valuable tool in any digital marketing professional's arsenal.
What you can expect from a course with the Learning People:
- Dynamic learning
Learn the latest tips, techniques and tools through engaging lectures, practical exercises, slides and learning resources.
- Enhance your career
Syllabus is delivered by industry experts and validated by leading digital giants such as Microsoft, Google, PayPal and Facebook.
- Lucrative career path
The average wage for search marketing professionals is £40,000 so it's a financially rewarding choice to make in your career.
What you'll learn:
- SEO setup
- SEO content
- SEO workshop
- Pay per click advertising – search
- Pay per click advertising – display networks
- Pay per click advertising – video
- Google analytics – setup
- Google analytics – applied
- Search marketing strategy and planning
Who is this course for?
Professionals responsible for the planning, execution or measurement of search marketing campaigns, search engine specialists, search advertising and optimisation professionals, or anyone who would like to pursue a career in this area.
No formal prerequisites
Upon completing the Professional Diploma in Search Marketing from the DMI you will be able to pursue many digital career paths, including becoming a:
- PPC Executive
- PPC Manager
- Marketing Manager
- Performance Marketing Manager
With a current average salary of £37,500 and plenty of job opportunities - search marketing offers a great career path.
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