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Search Engine Marketing Specialist
Tyne Academy

Advanced Level | Free PDF Certificate Included | 24/7 Tutor Support Included | No Hidden Fees | Lifetime Access

Summary

Price
£22.99 inc VAT
Study method
Online, On Demand
Duration
0.6 hours · Self-paced
Qualification
No formal qualification
Certificates
  • Certification of completion - Free
  • Reed Courses Certificate of Completion - Free
Additional info
  • Tutor is available to students

Add to basket or enquire

Overview

The Search Engine Marketing Specialist course is a comprehensive program designed to equip professionals with essential skills in digital marketing, with a particular focus on search engine advertising and performance analytics. This course covers a broad spectrum of marketing strategies that leverage search engines to drive traffic, increase visibility, and enhance conversion rates. By integrating concepts from both marketing and HR, the course addresses how digital strategies can support broader organizational goals. Whether you are entering the marketing field or looking to deepen your understanding of digital marketing and HR alignment, this course offers valuable insights into search engine-focused campaigns.

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Key Takeaways:

  • Deep understanding of digital marketing with a focus on search engine campaigns.

  • Ability to analyze and optimize PPC and keyword strategies.

  • Insight into how HR and marketing collaborate to enhance recruitment and branding.

  • Application of marketing principles in HR contexts for strategic talent acquisition.

Certificates

Certification of completion

Digital certificate - Included

Reed Courses Certificate of Completion

Digital certificate - Included

Will be downloadable when all lectures have been completed.

Curriculum

4
sections
8
lectures
0h 37m
total

    • 1: SEM Module 01 Search Engine Marketing 06:20
    • 2: SEM Module 02 Ad Copywriting, Extensions, and Budget Management 06:00
    • 3: SEM Module 03 Ad Performance and Quality Tracking 08:38
    • 4: SEM Module 04 Ad Testing and Audience Targeting 06:00
    • 5: SEM Module 05 Display and Mobile Advertising in SEM 07:00

    • 6: Assignment Search Engine Marketing Specialist -485499 01:00

    • 7: Claim Your Certificate for Search Engine Marketing Specialist -485499 01:00

    • 8: Review Request For Search Engine Marketing Specialist -485499 01:00

Course media

Description

The Search Engine Marketing Specialist course provides a structured approach to mastering digital marketing with a focus on search engine strategies. Participants will explore paid search advertising (PPC), keyword strategy, campaign planning, analytics interpretation, and A/B testing to drive effective marketing initiatives, with special attention to how these techniques intersect with HR functions for audience targeting, behavior analysis, and recruitment campaign optimization.

The training examines organizational use of tools like Google Ads and Bing Ads to achieve marketing and HR objectives, giving learners practical skills in campaign setup, optimization, ROI measurement, and customer journey analysis as key components of digital strategy.

Through real-world case studies, the course demonstrates HR-marketing team collaboration, showing how search engine marketing enhances both brand visibility and talent acquisition while strengthening consumer engagement and recruitment outcomes

Key Themes Covered:

  • Integration of HR and digital marketing strategies

  • Data-driven decision-making through marketing analytics

  • Application of search advertising to support HR initiatives

  • Performance measurement and optimization techniques

By the end of the course, participants will understand how to leverage search engine marketing to achieve organizational goals across both marketing and HR functions

Who is this course for?

This course is ideal for aspiring marketing professionals, digital marketing analysts, HR personnel involved in employer branding, and individuals aiming to bridge the gap between HR and marketing. It is also suitable for professionals looking to expand their expertise in digital marketing and those who want to align their career path with modern HR and marketing practices.

Requirements

There is no formal prerequisite for this Search Engine Marketing Specialist course.

Career path

Graduates of this course can pursue roles such as Digital Marketing Specialist, SEM Analyst, PPC Campaign Manager, HR Marketing Coordinator, and Marketing Strategy Consultant with a strong understanding of HR and digital marketing integration.

Questions and answers

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Legal information

This course is advertised on Reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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