Search Engine Marketing: SEO & PPC (Virtual Classroom)
Learn to get higher search rankings, increase visitors to your site and maximise ROI on this intensive two-day course
Data and Marketing Association UK Ltd
Summary
Invoice or credit card
Between jobs discount - 25%
Charity discount - 15%
- Tutor is available to students
Overview
Drive sustained traffic growth through your SEO and PPC activity. Learn how to get higher search rankings, increase visitors to your site and maximise ROI on this intensive two-day course. Boost conversion rates and measure your results with effective actionable insights.
You will learn to:
- Develop an integrated search marketing plan that maximises your SEO and PPC efforts
- Create landing pages that will boost conversion rates for both SEO and PPC
- Apply keyword analysis to optimise your site for SEO and make your PPC activity more effective
- Ensure that growth is sustained in your targeted traffic
- Identify, measure and act upon the KPIs that will help you boost your performance in search
CPD
Description
Day 1: SEO
An introduction to SEO
- Introduction to search marketing (basics)
- How it works: Search Engine Optimisation
- The evolving search engine landscape
Keyword research
- Keyphrase analysis: its role in SEO
- Keyphrase development: first steps
- Keyphrase development: adding sophistication
Structural optimisation for SEO and its impact on web design
- What search engines are doing: reprise
- Site visibility
- Reputation and redirection
- HTML tags with impact on SEO
Content strategy and link building
- The importance of links
- Competitor informed link building
- Link building through content
- Link building through social networking
Setting objectives: selecting metrics
- Setting search marketing objectives
- Creating meaningful reports
Day 2: PPC
An introduction to PPC
- Introduction to Pay Per Click Advertising
- How it works
Keyword research
- Keyphrase analysis: its role in PPC
- Keyphrase development: first steps
- Keyphrase development: adding sophistication
Adwords
- Paid search
- Leveraging relevance
- Account structure
- Basic campaign targeting
Advanced PPC marketing
- Enhanced campaign techniques
- Keywords and ads
- Best practices: ads
- Paid Search: bidding and budgeting
Retargeting
- Search retargeting basics
- The seven types of effective retargeting
Setting objectives: selecting metrics
- Setting search marketing objectives
- Creating meaningful reports
Additional opportunities
- Overview of additional advertising opportunities - content targeting, remarketing, mobile advertising, Pay per Call, display and video ad formats etc.
During this time when it’s essential to keep our physical distance, it’s just as important to maintain connections, education and ambition.
The IDM Virtual Classroom is face-to-face, peer-to-peer learning – in the digital world. It lets you keep learning, wherever you are, and to connect with others, no matter the distance.
The IDM’s Virtual Classroom offers:
- An interactive classroom environment
- Peer-to-peer collaboration
- An engaging platform experience
- Practical learning through hands-on exercises
- Online access anywhere you can get an internet connection
Courses are structured in a time friendly format consisting of three to four sessions per day, broken up into 60 to 90 minutes of learning, instead of the conventional approach of listening to lectures and notetaking.
Before starting your course, you’ll receive joining instructions outlining any technical requirements, plus a unique login link via Zoom.
Who is this course for?
This search marketing course is designed for all marketers involved in online marketing.
Previous delegates include:
- Credit Card Marketing Executive (Virgin Atlantic Airways Ltd)
- Marketing Services Manager (Pitney Bowes International)
- Channel Development Manager (Allianz Insurance Plc)
- Customer Database Specialist (Mercedes Benz UK Ltd)
Questions and answers
Reviews
Currently there are no reviews for this course. Be the first to leave a review.
Add to basket or enquire
Course provided by
Legal information
This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.
