Search Engine Marketing: SEO and PPC Training
Greater Manchester Chamber of Commerce
Summary
Chamber Train website
Invoice
Credit Card payment
- Certificate of completion - Free
Location & dates
Elliot House. Deansgate
Manchester
M33WD
United Kingdom
Overview
With the majority of product research starting with a search engine, this SEO and PPC Course will provide you with an understanding of search engine marketing and techniques which are now critical for marketers.
It is a one day, beginner to intermediate course which is especially designed by Chamber Train, the service provided by Greater Manchester Chamber of Commerce, to help you achieve online success.
Description
This SEO and PPC training course will cover all about how to use both paid and organic search to boost your rankings, increase traffic to your site and maximise ROI. It will also explain the key differences between paid and optimised search and how to develop effective search campaigns.
You will learn
- How search engines work
- What are the basics of SEO, including:
- How SEO can help your website’s Google visibility
- SEO key success factors
- Link building techniques and how they help your rankings
- How to create a prioritised SEO action plan
- Organic SEO:
- Steps to optimise your website:
- on page optimisation
- off page optimisation
- Keywords:
- What is keyword research
- How do you do keywords research
- SEO keywords tools
- Pay-Per-Click advertising:
- How PPC works
- How to set up a PPC campaign in Google
- Phases of a Google Adwords campaign and its advantages
- PPC campaign strategy: How to manage and optimise to improve ROI
- The metrics and tools used to measure and track SEO and PPC success.
What’s included
Access to the online portal for after course support
Full Comprehensive Course Materials (PDF Files) Correct?
Lunch and refreshments
Certification upon completion
Your Chamber Train Certified Logo:
This will be e-mailed to you upon completion of the course and you can then upload it on your Linked in account, your websites, your e-mail signatures, and other relevant marketing material, to show that you have taken part in one of the Chamber Train professional courses.
Trainer
Sue Ollerhead BA (Hons), ACIM, DipM, MBA is a consultant, blogger, speaker and lecturer in digital and marketing. She is the Founder and Managing Director of Heads Up Marketing, a Liverpool based agency, established in 2010.
With over 18-years client experience in helping businesses and organisations of all sizes, Sue has led projects in marketing strategy, social media marketing, online marketing campaigns, email marketing, content strategy and PR.
Along with regular guest blogging and speaking engagements, Sue also lectures in the areas of Digital Marketing Essentials, Strategic Marketing, Digital Marketing Planning and Digital Strategy, teaching and supporting marketing professionals who are studying for CAM and CIM qualifications. Sue holds an MBA and wrote a dissertation on Social Media Marketing that has since been published.
Who is this course for?
Chamber Train intends this SEO and PPC course for all those involved in marketing who wish to benefit from SEO to maximise digital marketing activities and gain competitive advantage
Questions and answers
Certificates
Certificate of completion
Digital certificate - Included
Reviews
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Legal information
This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.