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Sales Training Techniques: Enhancing Sales Performance
IBM

CPD Accredited | Career Oriented Learning Modules | 24x7 Tutor Support | Lifetime Access

Summary

Price
£20 inc VAT
Study method
Online
Duration
2 hours · Self-paced
Access to content
Lifetime access
Qualification
No formal qualification
CPD
10 CPD hours / points
CPD What's this?
Certificates
  • Certificate of completion - Free
  • Certificate of completion - £9.99
Additional info
  • Tutor is available to students
1 student purchased this course

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Overview

Master the art of influence and persuasion with this theory-based course on sales management, designed to meet the modern demands of the UK’s thriving sales & marketing industry. With sales roles making up over 16% of the UK’s business workforce and digital commerce reshaping how we engage clients, this course helps sharpen your approach through proven frameworks. Boost your confidence, communication, and customer conversion strategies—built entirely around the powerful A.S.K. method.

Sales Training Techniques: Enhancing Sales Performance is a structured course designed for aspiring and existing professionals eager to strengthen their understanding of sales management. Centred around the innovative A.S.K. framework—Attract, Serve, Know—this course introduces learners to a systematic approach to customer engagement and value-based communication. As sales & marketing roles become more refined in today’s economy, understanding how to effectively apply behavioural theory and relationship-based sales strategies is essential to achieving long-term client success.

The course begins with a focus on attraction—how to theoretically approach prospecting in a way that resonates. It then moves into the importance of service and value delivery, exploring the mindset required to make service the foundation of every sales & marketing exchange. Finally, learners will explore the knowledge pillar—how to internalise client needs, communicate confidently, and establish credibility through insight. Rather than focusing on surface tactics, the curriculum equips students with a mindset-first, theory-backed approach to sales management.

This programme is ideal for professionals seeking to sharpen their persuasion capabilities or those transitioning into sales & marketing roles across the UK. With digital sales growing by 11.3% year-on-year, and client expectations evolving, the ability to internalise key theoretical concepts like A.S.K. offers a meaningful edge in performance and communication. Whether you aim to manage teams, improve personal performance, or prepare for a new career track, this course will guide you with purpose and clarity in every sales interaction.

Key Learning Points of Sales Training Techniques: Enhancing Sales Performance Course:

  • Explore a diverse range of aspects of this field after the successful completion of the course
  • Get inside-out knowledge on Sales Training topics from the industry experts
  • Acquire skills that will help you to explore many opportunities

Why iBeauty is Your Best Choice

Key Features of Sales Training Techniques: Enhancing Sales Performance On The Go:

  • Immersive course materials (i.e. videos, presentations and explanatory figures.) of the course
  • Comprehensive course design for the course
  • On-demand learning support
  • Freedom to study at your own pace
  • Availability of certificate upon successful completion of the course
  • CPD accreditation Certificate
  • Content of the courses developed by Industry Experts
  • 24x7 Tutor Support

Certificates

Certificate of completion

Digital certificate - Included

After successfully completing this course, you will qualify for the CPD Accredited PDF Certificate for completely free.

Certificate of completion

Hard copy certificate - £9.99

For students residing in the UK, a Hard Copy Certificate can be delivered right to their doorstep for a fee of £9.99. International students should note that additional fees may apply to obtain a Hard Copy Certificate, based on their location.

CPD

10 CPD hours / points
Accredited by CPD Quality Standards

Course media

Description

This Sales Training Techniques course is crafted to help you develop a deeper understanding of client engagement strategies through the structured A.S.K. model—Attract, Serve, and Know. With an emphasis on sales management theory and strategic thinking, learners will be guided through core concepts that enhance the way professionals think about conversion, service delivery, and long-term customer relationships.

Perfect for individuals working within or transitioning into the sales & marketing field, the course focuses on how to build rapport, deliver meaningful service, and communicate with intent. As the sales profession evolves, the ability to apply a theory-based framework like A.S.K. becomes a key driver in standing out and increasing performance. This course offers a clear and structured understanding to help you move forward with confidence.

⊱⊱ Sales Training Course Curriculum ⊰⊰

The detailed curriculum of the course is given below:

  • Introduction
  • Introducing A.S.K - concentrating on 'A' for ATTRACT.
  • Section 3 The 'S' of A.S.K. - SERVING
  • Section 4 The K of A.S.K
  • Section 5 ...And lastly...

Who is this course for?

  • Professionals in sales & marketing roles seeking structured development
  • Aspiring sales managers aiming to understand theoretical frameworks
  • Career changers exploring new opportunities in sales management
  • Business owners looking to improve their internal sales approach
  • Recent graduates interested in launching a career in sales & marketing
  • Team leaders aiming to motivate and influence with better communication

Requirements

  • Proficiency in English (reading and writing)
  • Motivation to enhance performance in sales & marketing
  • No formal background in sales management is required
  • Open-mindedness to explore new frameworks and strategic models

Career path

  • Sales Executive – £22,000 to £38,000 per year
  • Sales Manager – £35,000 to £60,000 per year
  • Account Manager – £30,000 to £55,000 per year
  • Business Development Manager – £40,000 to £70,000 per year
  • Customer Relationship Manager – £28,000 to £50,000 per year
  • Head of Sales & Marketing – £55,000 to £95,000 per year

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Legal information

This course is advertised on Reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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