Sales Skills | In-house team training

Mark Baglow Training Limited

Below is the typical content for a one-day course. The exact content can be tailored according to your specific needs.

The training can also be extended to 2 days if you wish to go into more depth or add extra topics such as negotiation, presentation skills, time management etc.

-

Build a clear, confident foundation for effective selling.

• What modern consultative selling looks like (and why it works)

• The difference between features and benefits

• The psychology of buying and decision-making

• Habits and behaviours of successful salespeople

• Approaching sales with confidence, clarity, and purpose

Create strong connections that lead to better outcomes.

• Why trust and likeability matter in sales

• First impressions, body language, and rapport-building

• Understanding communication styles using the DISC model

• Adapting your approach to different personality types

• Building long-term customer relationships

• Customer care as the engine of repeat sales

Ask better questions and uncover real opportunities.

• Active listening techniques that build trust

• Asking powerful open and probing questions

• Identifying customer needs, gaps, and priorities

• Understanding what the customer really wants

• Structuring effective discovery conversations

Present solutions that genuinely resonate.

• Matching benefits directly to customer needs

• Structuring clear, compelling pitches or proposals

• Using simple influencing techniques in everyday selling

• Addressing concerns before they become objections

• Communicating value clearly and confidently

Move forward naturally and professionally.

• Why objections happen – and how to welcome them

• Uncovering the real objection beneath the surface

• Handling price objections confidently and ethically

• Practical, pressure-free closing techniques

• Using micro-commitments to move decisions forward

• Tracking and refining your sales activity

• Creating a personal action plan to apply your learning

-

Some of the excellent feedback Mark Baglow Training has received:

"Mark recently came to visit us to provide our management teams with some vital tools to enable us to navigate all possible scenarios we could face in day to day management of teams and individuals. We all took away different aspects which were incredibly useful and have already made a difference to the feel of the management within the company."

"Mark is the best! ​​His expertise is unmatched. What stood out most was his ability to adapt the training pace to my learning style while ensuring I developed a thorough understanding of each concept.​ I HIGHLY recommend working with Mark."

"Mark’s delivery was clear, engaging, and very informative. His knowledge and practical examples have given us valuable skills that will make our daily work more efficient. Every section of the training can be adapted to use in our work. We have already spoken to other colleagues about how well our day went. Highly recommended Mark and will certainly be in touch again for any future training needs! Thank you Mark."

"Mark has a brilliant way of breaking things down so they’re easy to understand, no matter how complicated the topic might seem. He’s methodical and clear, but never dull! And he’s always happy to go the extra mile to ensure everyone feels supported."

"I really enjoyed the course and refreshing some lost knowledge. I will put all I have learnt into practice going forwards, found the course very helpful & useful."

"Mark was excellent!!!"

"Mark was a fantastic trainer, and spent several sessions working with me. Mark is patient and knowledgeable, getting me up to speed with specific subject areas quickly and effectively."

"I'll be referring to the training material on a regular basis to keep learning and getting used to everything we learned today."

"He was full of knowledge and made the course run very smoothly and had plenty of time to go over anything if required."

• Sales and account management teams

• Client-facing employees

• Consultants and business development roles

• Customer success and relationship teams

• Organisations seeking a more ethical, consultative sales approach

No previous sales training is required.

This course is suitable for mixed-experience groups.

Delivery format (on-site or live online) can be agreed in advance.

Developing strong sales skills improves confidence, communication, and commercial effectiveness.

Employees who sell with clarity and integrity are better equipped to build long-term relationships and progress into senior or leadership roles.