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Sales Mastery: Sales Scripting

Learn the art of creating highly effective sales scripts that get prospects to close

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£19.99 inc VAT
Study method
Online, On Demand What's this?
0.7 hours
No formal qualification
  • Reed courses certificate of completion - Free

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Master script writing techniques that improves your sales presentations, and predictably increases results with Master Sales Trainer Eric Lofholm.


0h 40m
    • 1: Introduction 02:11
    • 2: My Story 04:49
    • 3: Embracing Sales 02:11
    • 4: Embrace Sales Scripting 02:56
    • 5: The 7 Step Script Writing Formula 06:07
    • 6: The 5 Laundry Lists - Part 1 03:14
    • 7: The 5 laundry lists - Part 2 04:05
    • 8: Sales Scripting Techniques - Part 1 03:31
    • 9: Sales Scripting Techniques - Part 2 04:07
    • 10: Scripting Best Practices and Conclusion 04:01
    • 11: Sales Scripting Quiz 02:00

Course media


In this course, you will learn how to predictably increase your results with sales scripting.

Preparation for a sales presentation is essential to repeatably achieve your desired outcomes. You may wonder why you would ever want to create a script. A script is simply a coherent string of words that make logical sense. We use scripts every day.

Here, Eric teaches you the why and how about carefully crafting and practicing your sales scripts. It is a learned skill and will help you achieve greater close rates. Once learned, it will be a tool you can utilize for the rest of your life.

Who is this course for?

Any sales professional

Career path


Sales Executive

Business Development

Questions and answers

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Reed courses certificate of completion

Digital certificate - Included

Will be downloadable when all lectures have been completed


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What is an ‘endorsed’ course?

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body’s logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.