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Sales Management and Market Planning
Learning Facility

Learn Everything About Sales System and Management and Get Certified Instantly

Summary

Price
£21.99 inc VAT
Study method
Online, On Demand 
Duration
1 hour · Self-paced
Qualification
No formal qualification
Certificates
  • Reed Courses Certificate of Completion - Free
Additional info
  • Tutor is available to students

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Overview

Sales Management and Market Planning

The "Sales Management and Market Planning" course provides a comprehensive foundation in Sales management and the strategic aspects of Sales and Marketing. This course is designed to help learners understand how to develop effective sales strategies, manage sales teams, and align sales goals with broader marketing objectives. Covering key principles of Sales management and market planning, the course prepares learners to navigate today’s competitive business landscape.

With a strong focus on both theory and practical frameworks, learners will explore the core elements of Sales management, including forecasting, performance analysis, sales techniques, and strategic planning. The course also integrates essential components of Sales and Marketing alignment, making it ideal for those looking to strengthen their understanding of sales dynamics and market-driven decision-making.

Key Features of Sales Management Course

  • Free PDF Certificate Included
  • Instant Access to the course materials
  • Lifetime Access

Certificates

Curriculum

1
section
6
lectures
0h 58m
total
    • 1: Module 1 Sales System and Strategy Development 10:00
    • 2: Module 2 Sales Process Optimisation and Team Management 12:00
    • 3: Module 3 Sales Strategies and Analytics 11:00
    • 4: Module 4 Customer Relationship Management and Performance Evaluation 11:00
    • 5: Module 5 Sales Forecasting and Deal Closure 11:00
    • 6: Final Test 03:00

Description

Sales Management and Market Planning

This course explores the critical role of Sales management in driving business success. It begins with the fundamentals of building and leading a sales team, followed by an in-depth look at setting sales targets, structuring compensation plans, and evaluating performance. Learners will understand how Sales management contributes to revenue growth, customer acquisition, and long-term market positioning.

A key component of the course focuses on market planning within the context of Sales and Marketing. Topics include identifying market opportunities, developing sales campaigns, segmenting customer bases, and coordinating cross-functional strategies. The course demonstrates how effective Sales management can influence brand positioning and customer engagement across various industries.

Throughout the course, learners will also examine the importance of data analysis, customer relationship management, and territory planning as part of a successful Sales management system. The relationship between Sales and Marketing is emphasized, showing how integrated strategies lead to improved performance, customer retention, and increased profitability.

By the end of this course, learners will be equipped with the tools to implement efficient Sales management systems, execute successful Sales and Marketing campaigns, and contribute to business planning at a strategic level. Whether you're aiming to enhance operational performance or scale a business, this course offers practical and valuable insights into effective Sales management and market planning.

Who is this course for?

This course is ideal for professionals aiming to enter or progress in Sales management, as well as individuals seeking to understand the relationship between Sales and Marketing. It is suitable for aspiring sales executives, marketing professionals, and business development personnel looking to enhance their skills in planning and execution.

Requirements

This Sales Management course requires no formal qualification to start.

Career path

This course supports career progression into roles such as sales manager, marketing planner, business development executive, or any position that involves Sales management and Sales and Marketing strategy.

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FAQs

Interest free credit agreements provided by Zopa Bank Limited trading as DivideBuy are not regulated by the Financial Conduct Authority and do not fall under the jurisdiction of the Financial Ombudsman Service. Zopa Bank Limited trading as DivideBuy is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority, and entered on the Financial Services Register (800542). Zopa Bank Limited (10627575) is incorporated in England & Wales and has its registered office at: 1st Floor, Cottons Centre, Tooley Street, London, SE1 2QG. VAT Number 281765280. DivideBuy's trading address is First Floor, Brunswick Court, Brunswick Street, Newcastle-under-Lyme, ST5 1HH. © Zopa Bank Limited 2026. All rights reserved.