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Sales and Marketing

Sales and Marketing (Level 7 Diploma) Endorsed by ABC Awards I Tutor support & assessments included in the course price


Brentwood Open learning College

Summary

Price
Save 99%
£10 inc VAT (was £1,100)
Offer ends 21 July 2020
Study method
Online, self-paced
Duration
400 Hours
Qualification
No formal qualification
Achievement
Endorsed by ABC Awards
Additional info
  • Exam(s) / assessment(s) is included in price
  • Tutor is available to students

274 students purchased this course

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Overview

Sales and Marketing

Endorsed Sales and Marketing Level 7 Certificate of Achievement.A small marketing budget doesn’t mean you can’t meet your goals and business objectives. You just have to be more creative in your marketing tactics. This Sales and Marketing Level 7 course will show you how to get maximum exposure at minimum cost.

This self-paced programme is available 24/7 providing you with the flexibility to train at the pace, location and time of your choosing. Endorsed certificate from a registered awarding body can be claimed on course completion. College registration, tutor support, course materials and additional supporting material are all included in the course fee.

Achievement

Endorsed by ABC Awards

Course media

Description

Sales and Marketing

Reaching to the potential and existing customers for marketing a company's products and services is a key component for increased sales for a business. Marketing was never been as evolving a field as it has become now with the advancement of technology and you need to know what’s working today if you’re going to stay competitive in the market.

Business Marketing - Certificate Syllabus

This Course Consists of the following units:

Unit 1 - Marketing: An Overview

This unit covers the following topics:

  • Marketing Concept
  • Production Concept
  • The Marketing Mix
  • The Difference Between Selling and Marketing
  • Importance of Marketing
  • Plus more

Unit 2 - What is a Marketing Environment?

This unit covers the following topics:

  • The External Environment
  • Situation Analysis
  • The Micro-Environment
  • Demographic Factors
  • Economic Factors
  • Socio-Cultural Factors
  • Ecological and Geographical Factors
  • The Internal Environment
  • Plus more

Unit 3 - Markets and Market Segmentations

This unit covers the following topics:

  • Consumer Markets
  • Organisational Markets
  • The Main Features of Organisational Markets
  • Requirements for Segmenting a Market
  • Bases of Segmenting Organisational Markets
  • Types of Buying Situations
  • Plus more

Unit 4 - Consumer Behaviour

This unit covers the following topics:

Unit 5 - Market Research

This unit covers the following key topics:

  • The Research Process
  • Approaching Respondents
  • Interview Technique
  • Quantitative Data Analysis
  • Plus more

Unit 6 - Marketing Planning

This unit covers the following key topics:

  • The Marketing Planning Process
  • The Marketing Audit
  • Corporate Objectives
  • Promotional Strategies
  • Monitoring and Evaluating Marketing Performance
  • Feedback Systems
  • Plus more

Unit 7 - Understanding Creativity & Innovation

This unit covers the following topics:

  • Creativity and Innovation
  • Individual Creativity
  • Developing the Right Environment for Creativity
  • Tips for Building Your Own Creative Environment

Unit 8 - Individual and group innovation techniques for creativity

This unit covers the following topics:

  • The RAP Model
  • Understanding Mind Mapping
  • Creating a Mind Map
  • Metaphors and Analogies
  • The Nine Intelligences

Unit 9 - Techniques for Maximum Sales

This unit covers the following topics:

  • What is Motivation?
  • Supervising and Motivation
  • Why is Motivation Important?
  • Identifying Motivators
  • Motivational Theories
  • A Look at TheorySetting Goals
  • Setting Goals with SPIRIT
  • Goal Setting and Goal Getting!
  • The Role of Values
  • Work Values
  • What Do We Value In Work?
  • Bringing It All Together
  • Creating a Motivational Climate

Unit 10 - Building Relationships and Getting the Sale

This unit covers the following topics:

  • Customer Focused Selling
  • Communication Skills for Relationship Selling
  • Plus more

Unit 11 - Creating a Powerful Sales Presentation

This unit covers the following topics:

  • Key Elements of Business Proposals
  • Preparing for a Presentation
  • Plus more

Unit 12 - Tactics for Overcoming Sales Objections

This unit covers the following topics:

  • Observation Skills
  • Handling Customer Complaints
  • Overcoming Objections
  • What are Objections?
  • Handling Objections
  • Universal Strategies
  • Specific Strategies
  • Pricing Issues
  • How Can Teamwork Help Me?
  • Buying Signals
  • Closing the Sale

Unit 13 - Understanding body language to make more sales

This unit covers the following topics:

  • Understanding Body Language
  • Understanding Facial Expressions
  • Creating Relationships
  • Voice Characteristics
  • Monitoring Your Posture
  • Dressing Up
  • Shaking Hands

Unit 14 - Story Marketing for Small Business

This module covers the following topics:

  • Story Marketing Toolkit
  • Storytelling Essentials
  • Ingredients of a Good Story
  • Setting Goals
  • Positive vs. Negative.
  • Connecting with Customers
  • Connecting with Customers
  • Understanding Your Customers
  • Refining Your Brand
  • Refining Your Brand
  • Understanding Your Company
  • Inventory of Key company Facts
  • Strengthening Your Brand
  • Building Your Story
  • Plan for Success
  • Your Story Board
  • Writing Your Story
  • Polishing Your Story
  • Plus More

Unit 15 - Promoting a Marketing Webinar

This module covers the following key topics:

  • The Webinar
  • What is a Webinar? Why Use Webinars?
  • Webinar Marketing Objectives.
  • Marketing Webinars
  • The Nine-Step Ideal Participant Profile Process
  • What is a Lead Magnet?.
  • Creating a Lead Magnet.
  • What is Your Promotion Strategy?.
  • Webinar Marketing Calendar
  • Creating a Landing Page
  • Plus More

Unit 16 - Using Social Media for Marketing

This unit covers the following topics:

  • What is Social Media?
  • Developing a Social Media Plan
  • Building Your Social Media Team
  • Using Social Media for Marketing Plans

Unit 17 - Brand Building Through Social Media

This unit covers the following topics:

  • An Introduction to Brand Building through Social Media
  • Creating Brand-Focused Messages
  • Plus more

Business Marketing Course Benefits:

  • Full Tutor Support
  • Self paced, no fixed schedules
  • Available to students anywhere in the world
  • 24/7 Access to the LMS ( Learning Management System )
  • Easy to understand quality e-learning study materials.

Business MarketingCourse Material

All course materials are included in the course price. All your study material will be available on our learning management system for which you will get access once you are enrolled. The material can be downloaded and printed as well.

Our distance learning course materials are specially written for home study and contain a wealth of knowledge in easy to understand language. We use variety of media to help you learn. Your course may use any of the following different media which you can use from home or where ever you choose to study:

  • Online course materials
  • Question papers
  • Additional Supporting Material
  • Useful Links

Course assessment

You will be continually assessed throughout the course. Your assignment will be marked by your tutor and independently moderated. The feedback on your assignment will then be sent to you. On receipt of this, you may wish to contact your tutor to discuss the feedback.

Tutor Support

When you enrol on a course with Brentwood Open Learning College you are allocated your personal tutor. Tutor’s help and support will be available throughout your studies with the college. He/she will assess your work and will provide you with regular feedback on your progress

Who is this course for?

Sales and Marketing

While millions of people worldwide may be hooked on social media, comparatively few truly understand it’s limitless power and lucrative potential. This exclusive Social Media Marketing Course has been designed for anyone looking to join the latter group. Whether interested in joining a marketing team, boosting the performance of your own business or perhaps even starting your own digital consultancy from scratch, this outstanding distance learning programme is not to be missed. With no prior knowledge or experience required, you have every opportunity to become the next social media marketing powerhouse!

All courses here at CPD Courses are open to candidates on a global basis, with no time restrictions or deadlines to worry about. Study in your own time and at your own pace for a fully-accredited certificate that could transform your career prospects for life. All course materials, assignments and assessments are included as standard – the price you see is the price you pay.

Requirements

Sales and Marketing

  • A strong working knowledge of the English language
  • Aged at least 16-years
  • Access to a reliable computer and Internet connection

Endorsed Certificate of Achievement

At the end of the course, learner can claim an endorsed certificate by paying £170 accreditation fee.There are £9 postal charges for the UK students and £15 for the non UK students.

Certificate of Completion from BOLC

Certificate of Completion from BOLC (soft copy) can be claimed for £10. If you need hard copy of this certificate you will pay £25 + postal charges (£9 for UK students, £15 for outside UK)

Career path

Sales and Marketing

This course attracts employers from all over the world. The certificate holder can have a career as a Marketing Executive, Marketing Officer, Marketing Manager, Sales Officer, Sales Executive, Marketing and Sales Executive, or Marketing and Sales Consultant Analyst.

Questions and answers

Currently there are no Q&As for this course. Be the first to ask a question.

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FAQs

What does study method mean?

Study method describes the format in which the course will be delivered. At reed.co.uk courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

What are CPD hours/points?

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on reed.co.uk, many of which can be completed online.

What is a ‘regulated qualification’?

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

What is an ‘endorsed’ course?

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body’s logo if they wish. Certain awarding bodies - such as ABC Awards and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.

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