Sales Account Management. Virtual Classroom. CPD certified.

Cubs Privé

Multiple Choice questions

Included in course price

Course agenda as follows, with testimonials below:

• Introductions, Objectives, Benefits to you. An opportunity to explain your background and what you want from the course.
• Contacting the Client. Rudimentary do’s and don’ts with tips of how best to approach the client.
• How to engage with the Customer. Taking real business scenarios and learning how to react in different situations.
• Preparation to take a new Account. How to structure and research the client account and optimise the growth sales potential.
• How to deal with Issues and Crises. How to manage both the client and internally, and how to control the narrative and the comms.
• Internal Executive management and preparation for Executive client calls. How to manage contact between your organisation and the client at a C-suite level.
• Case Study Discussion. Decide on the best approaches with recommendations of what works and how to avoid pitfalls in your relationship building.
• Quiz and Feedback. 12 multiple choice questions with discussion afterwards. Your results are only provided back to you.
• Q&A and Course close. A chance to ask any questions and set plans for your account

Customer testimonials:

Sonja S. attended the course on 4th June 2025: "This course is great - interactive, informative, & relevant content. Mark is great at professional development. Highly recommend."

Hugh T, IT Service Delivery Manager attended the course on 4th June 2025: "I found the account management course really helpful; it gave me some practical strategies and a much better grasp of how to manage client relationships, which is key for my role. I picked up some great tips on talking to clients, finding new ways to grow accounts, all things I can definitely use to improve our IT service delivery. I highly recomend Cubs Privé to anyone in account management or service delivery the insights Mark can give from his long career at IBM are invaluable."

Vicky E, Account Executive attended the course on 23rd July 2025: "Cubs Privé's sales account training was incredibly valuable. He tailored the session to my specific questions and took the time to address each one thoroughly. I left feeling much more confident about building account plans and preparing strategically for client engagements. His insights were practical, actionable, and gave me a fresh perspective on account management."

Edd G, Account Executive attended the course on 3rd Sept 2025: "The Fundamentals of Account Management course was really insightful and engaging. Mark has tremendous experience of working with some of the largest organisations in the UK and gaining some of this knowledge and experience is valuable for anyone looking to have a successful career in account management."

• Account Managers
• Customer Relationship Managers
• Customer Service Managers
• Key Account Managers
• Client facing teams in general :)

Experience working in a company with the necessary skill level to be a Account Manager.

This course provides excellent training for a business-to-business role in Account Management