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Retail: Retail Management

Level 5* | Extra 3 Courses + 4 PDF Certificates | No Hidden Fees | Unlimited Retake | Tutor Support

Training Tale


£12 inc VAT
Study method
Online, self-paced
6 hours
Access to content
Lifetime access
No formal qualification
Optional extras

Digital certificate included in price

Additional info
  • Exam(s) / assessment(s) is included in price
  • Tutor is available to students

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➽➽ Let's Think Big Savings ➽➽

Do you want to be the next big retail superstar? Are you ready to take your current retail career to the next level? This dynamic global sector could be yours with this comprehensive Retail Management course!

This advanced Retail Management is ideal for anyone looking to advance to the top of the retail career ladder. Successful retail managers can find work in every major town and city around the world. Learn how to take your existing sales skills to the next level, how to build strong customer relationships, and how to reap the benefits of professional-level communication skills. In addition, master the art of dealing with difficult customers, learn how to read customer behaviour accurately, and examine the most important stock management issues in Retail Management.

In Retail Management, achieving customer satisfaction is essential. Enrol in our Retail Management course to advance your Retail Management talent and some highly relevant Retail Management skills to progress your management excellence.

Learning Outcomes

After completing this Retail Management course, the learner will be able to:

  • Understand the fundamentals of Retail Management.
  • Build and sustain relationships in retailing.
  • Understand the strategic planning in retailing.
  • Gain a thorough understanding of retail challenges and theories.
  • Understand retail consumers.
  • Explain retail segmentation and strategies.
  • Understand the importance of location in a retail business.
  • Understand merchandise management.
  • Understand the buying decision process and customer satisfaction.
  • Understand retail business operations.
  • Understand category management.
  • Understand retail marketing mix.
  • Understand retail pricing.
  • Explain retail supply chain and promotional strategies.
  • Understand emerging trends in retail.
  • Understand the impact of information technology in retailing.

Why Choose Retail: Retail Management Course from Us

  • Self-paced course, access available from anywhere.
  • Easy to understand, high-quality study materials of Retail Management.
  • Retail Management Course developed by industry experts.
  • Retail Management Course MCQ quiz after each module to assess your learning.
  • Retail Management Course Automated and instant assessment results.
  • 24/7 support via live chat, phone call or email.
  • Free PDF certificate as soon as completing the Retail Management course.

Other courses are included with the Retail: Retail Management Complete Bundle

  • Main Course: Retail Management

*** Free Courses***

  • Course 01: HR and Payroll Management
  • Course 02: Level 4 Time Management Course
  • Course 03: Level 5 Diploma in Risk Management Course

***Others Included

  • Free 4 PDF Certificate
  • Access to Content - Lifetime
  • Exam Fee - Totally Free
  • Free Retake Exam

[ Note: Free PDF certificate as soon as completing the course ]

Course media


***Retail Management Couerse***

Detailed course curriculum of the Retail: Retail Management Course

Module 1: A Quick Overview of Retail Management

  • What is Retailing?
  • Evolution of Retail
  • Functions of a Retailer
  • Retail in Marketing Channels
  • Classification of Retailing Formats
  • Product Retailing versus Service Retailing
  • Retail versus Wholesale
  • The Framework of Retailing
  • Retail Terminology

Module 2: Building and Sustaining Relationships in Retailing

  • Value and the Value Chain
  • Retailer Relationships
  • Customer Relationships
  • Channel Relationships
  • The Difference in Relationship Building Between Goods and Service Retailers
  • Technology and Relationships in Retailing

Module 3: Strategic Planning in Retailing

  • Elements of a Retail Strategy

Module 4: Retail Challenges and Theories

  • Introduction
  • Threat of New Competitors
  • Threat of Substitutes
  • Bargaining Power of Buyers
  • Bargaining Power of Suppliers
  • Intensity of Rivalry among Existing Competitors
  • Theories of Development
  • Conflict Theories (Evolution through Dialectic Process)

Module 5: Understanding Retail Consumer

  • Consumer versus Customer
  • Customer’s Buying Behavior Patterns
  • Factors Influencing Retail Consumer
  • Consumer’s Decision Making Process

Module 6: Exploring Retail Segmentation and Strategies

  • Defined Market Segmentation
  • Types of Retail Markets
  • What is Retail Strategy?
  • Strategies for Effective Market Segmentation
  • Strategies for Market Penetration
  • Growth Strategies

Module 7: Retail Business Location

  • Importance of Location in Retail Business
  • Trade Area: Types of Business Locations
  • Factors Determining Retail Locations
  • Steps to Choose the Right Retail Location
  • Measuring the Success of Location

Module 8: Merchandise Management

  • Merchandising
  • Types of Merchandise
  • Factors Influencing Merchandising
  • Functions of a Merchandising Manager
  • Merchandise Planning
  • Merchandise Buying
  • Vendor Relations
  • Merchandise Performance

Module 9: Buying Decision Process and Customer Satisfaction

  • Buying Decision Process
  • Service Satisfaction

Module 10: Retail Business Operations

  • Store Layout, Design and Visual Merchandising
  • Important Elements of Visual Merchandising
  • Store Design
  • Space Planning
  • Retail Operations
  • Inventory Management
  • Customer Service

Module 11: Category Management

  • Defined Category Management
  • Why Category Management?
  • Importance of Category Management
  • Prerequisite of Category Management
  • Category Management Process

Module 12: Retail Marketing Mix

  • The Four Ps of Retail Marketing
  • Product Mix
  • Retail Advertising
  • Sales Promotions
  • Customer Relationship Management (CRM)
  • Retail Communication

Module 13: Retail Pricing

  • Defined Retail Pricing
  • Factors Influencing Retail Prices
  • Demand-Oriented Pricing Strategy
  • Cost-Oriented Pricing Strategy
  • Competition-Oriented Pricing Strategy
  • Differential Pricing Strategy

Module 14: Retail Supply Chain and Promotional Strategies

  • Retail Supply Chain
  • Retail Promotional Strategies

Module 15: Emerging Trends in Retail

  • Changing Nature of Retailing
  • Modern Retail Formats
  • E-Tailing

Module 16: Impact of the Information Technology in Retailing

  • Introduction
  • Non-store Retailing (e-retailing)
  • Integrated Systems & Networking

Assessment Method of Retail Management

After completing each module of Retail Management, you will find automated MCQ quizzes. To unlock the next module, you need to complete the quiz task and get at least 60% marks. Once you complete all the modules in this manner, you will be qualified to request your certification.

Certification of Retail Management

After completing the MCQ/Assignment assessment for this Retail: Retail Management course, you will be entitled to a Certificate of Completion from Training Tale. It will act as proof of your extensive professional development. The certificate is in PDF format, which is completely free to download. A printed version is also available upon request. It will also be sent to you through a courier for £13.99.

Who is this course for?

Retail: Retail Management

Learners can take this training course even if they have no prior knowledge of Retail Management and there are no age restrictions. As a result, anyone who is enthusiastic and ambitious about Retail Management can enrol in the course. There are no admissions deadlines, and you can start this Retail Management course at any time.


Retail: Retail Management

There are no specific requirements for this Retail: Retail Management course because it does not require any advanced knowledge or skills.

Students who intend to enrol in this Retail: Retail Management course must meet the following requirements:

  • Good command of the English language
  • Must be vivacious and self-driven
  • Basic computer knowledge
  • A minimum of 16 years of age is required

Questions and answers

Currently there are no Q&As for this course. Be the first to ask a question.

Optional extras

Digital certificate

Certificate of completion is included in course price


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What does study method mean?

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

What are CPD hours/points?

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

What is a ‘regulated qualification’?

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

What is an ‘endorsed’ course?

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body’s logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.