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Retail: Pricing Strategies And Price Analytics
Knowledge Door
2 Courses Bundle Certified By CPD | Learn From Experts | **Tutor Support & MCQ Assessment Included** | 100% Pass Rate
Summary
Overview
CPD
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Description
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The Pricing Strategies And Price Analytics is one of our most popular training courses and is perfect for those individuals who want to start a new career path as a marketing analyst, as well as established professionals who want to test their existing abilities and learn the latest techniques.
Course Curriculum
This comprehensive Pricing Strategies And Price Analytics course has been divided into 2 interactive lessons. This makes for a more stimulating and comprehensive study of all the essential areas of Marketing analytics, which also means that learners will be able to absorb the knowledge in manageable and intuitive segments and retain the vital information without even realising it.
This fully inclusive Pricing Strategies And Price Analytics course includes the following modules:
Learn how to increase your expertise in Marketing analytics by taking the following modules of this popular Pricing Strategies And Price Analytics course.
**Pricing Strategy and Analytics**
Introduction
- Welcome to the course
Step 1: Pricing Policy and Pricing Objective
- 6 Steps of Setting a Pricing Policy
- Different Pricing Objectives
Step 2: Estimating Demand
- Estimating Demand
- Forms of Demand Curve
- Excel: Estimating Linear Demand Curve
- Excel: Estimating Power Demand curve with Elasticity
- Excel: Estimating Power Demand Curve with points
- Subjective Demand curve
- Excel: Estimating Subjective Demand Curve
- Excel: Maximizing Revenue using Excel Solver
Step 3: Estimating Costs
- Estimating the cost function
- Excel: Modeling Cost Function and Maximizing Profit
- Including effect of complementary goods
- Excel: Effect of complementary goods
Step 4: Analyzing competitors
- Analyzing Competitors
Step 5a : Price Bundling Strategy
- Price Bundling
- Types of Bundling
- The Bundling Problem
- Excel: Solving Bundling problem Part 1
- Excel: Solving Bundling problem Part 2
- Excel: Solving Bundling problem (Price Reversal)
Step 5b: Non-Linear Pricing Strategies
- Non-Linear Pricing Strategies
- Willingness to Pay of customers
- Example Problem Statement
- Excel: Standard Quantity Discounts
- Excel: Non-Standard Quantity Discounts
- Excel: Two-Tier Pricing
Step 5c: Price Skimming
- Price Skimming Strategy
- Excel: Price Skimming Strategy
Step 5d: Revenue Management
- Revenue Management
- Excel: Handling Uncertainity
- Appendix: Using Lookup functions
The following module of the Pricing Strategies And Price Analytics course will give the exact set of skills and information base that you’ll need to succeed in your chosen career path of Marketing analytics.
**Pricing Strategies and Price Analytics**
Introduction
- Introduction
Lifetime Customer value
- Lifetime Customer Value – Key Concepts
- Lifetime Customer Value – Excel model
Variations and Sensitivity Analysis
- Sensitivity Analysis in Excel
- Variations in finding customer value
Monte Carlo Simulation
- Monte Carlo Simulation – Introduction
- Monte Carlo Simulation – Example
- Problem Statement
- Monte Carlo Simulation in Excel: Part 1
- Monte Carlo Simulation in Excel: Part 2
- Monte Carlo Simulation in Excel: Part 3
Certificate of Achievement from Knowledge Door
On completion of the Pricing Strategies And Price Analytics course, you will be eligible to obtain the certificate of achievement from Knowledge Door to evidence your new skill and accomplishment, as well as your knowledge and skill set. The certification is available in PDF format, at the cost of £12, or a hard copy can be sent via post at the cost of £35.
Who is this course for?
This comprehensive Pricing Strategies And Price Analytics course is ideal for anyone who is looking to improve their skills and move on to more challenging roles in this sector. Completion of the Pricing Strategies And Price Analytics course will prove your learning potential and provide the impetus to boost their career into whatever direction they choose but gaining an up-to-date perspective of everything involving Marketing analytics.
The Pricing Strategies And Price Analytics course will provide both established professionals and relative newcomers to Marketing analytics with some real advantages, earning extensive knowledge acquiring new skills which will make any candidate’s CV stand out in a crowded marketplace.
Requirements
There is no previous experience or specific entry requirements needed to enrol into this Pricing Strategies And Price Analytics course, any student from any background, and of any age, can enrol into this Pricing Strategies And Price Analytics course and learn at their own pace.
As long as you are seventeen years old, have a basic knowledge of the Marketing analytics and are relatively comfortable with rudimentary IT skills, you will be eligible to enrol into this Pricing Strategies And Price Analytics course.
Career path
This Pricing Strategies And Price Analytics course will bring you new opportunities and new possibilities in an ever-changing job market. Gain the latest techniques, theories, knowledge and confidence that you’ll need to procure the dream job you’ve been looking for. To achieve all this and to gather more valuable credits on your CV, this course could be a critical part of your future.
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