Skip to content

Retail Associate certificate

Study House


£275 inc VAT
Or £45.83/mo. for 6 months...
Study method
Distance learning, self-paced
90 hours
No formal qualification
  • Certificate of completion - Free
Additional info
  • Tutor is available to students

Add to basket or enquire


This programme is designed for people who work in, or wish to work in the field of retail sales, and who wish to develop the skills required to operate effectively in a variety of retail roles. No prior knowledge.It is suited to anyone wishing to learn a broad range of knowledge and skills pertinent to the wide variety of retail sales roles.


The course is designed for home study or distance learning and is comprised of comprehensive printed course notes presented in an A4 ring binder, together with course assignments and study guide. Tutor support and a student helpline facility are integral to the course, and students have a full 12 months in which to complete their studies. Actual study time will be of the order of 90-100 hours.

The course is divided up into eight study units, each with one tutor marked assignment to be completed. Each assignment contains approx 8-10 written tasks to be completed which are then submitted to a subject tutor for marking. Where required assignments can be re-submitted after amendment in the event that the assessment standards are not full met on first submission

The course units and topics are as follows:

Unit 1: Essential Elements of Communicating With Customers

  • The communication process
  • The importance of good communication skills
  • Verbal communication
  • Non-verbal communication
  • Listening skills
  • Written communication
  • Visual communications
  • The problems and consequences of poor communication

Unit 2: Adopt Good Practice with a Variety of Communication Methods

  • Making a good first impression and building rapport
  • Effectively communicating with customers
  • Beginning and ending interactions
  • Adjusting communication to suit context and needs of recipients
  • Overcoming barriers to communication
  • Checking others’ fully understand the communication
  • Influencing people
  • Managing conflict and resolving discrepancies

Unit 3: Identify Ways of Improving Personal Communications Skills

  • Identify what communication skills, knowledge and behaviours are required to do your job well
  • Assessing your current skills against the requirements of the post and identifying any shortfalls or skill gaps
  • Developing a personal communication development plan
  • Setting communication skills goals
  • Participating in learning activities
  • Reviewing your progress towards goals and updating your development plan
  • Keeping records of learning activities

Unit 4: Day to Day Retail Store Operations

  • Keeping cash and stock secure on retail premises
  • Retail premises opening and closing procedures
  • Receiving, processing, handling and storing stock
  • Stock control
  • Maintaining the retail premises’ image
  • Handling customer payments
  • Dealing with returns

Unit 5: Visual Merchandising

  • The importance of window displays
  • In store visual merchandising
  • The overall look of displays
  • Space allocation
  • Stock selection
  • Tools and equipment
  • Housekeeping routines

Unit 6: Retail Sales

  • Getting to know your products
  • Getting to know your customers
  • Getting to know your employer
  • Getting to know your competition
  • Selling to customers
  • Techniques for maximising sales

Unit 7: Customer Service and Complaint Handling

  • The importance of customer service
  • The key features of excellent customer service
  • Identifying customer expectations
  • Dealing with customer complaints
  • Understanding the complaint
  • Resolving customer complaints
  • Refund and exchange policies

Unit 8: Interview Skills

  • Planning and preparing for the interview
  • Presenting yourself at the interview
  • Different types of interviews
  • Answers to common questions
  • Displaying positive body language
  • Questions to ask at the end of the interview
  • Following up after the interview

Who is this course for?

The course is intended for anyone in or entering a retail sales position and who wishes to acquire the essential skills required to be successful, and to understand how the retail sector operates.


There are no study pre-requirements as the course is intended for learners who have not studied this topic beforehand.

Career path

Suitable for anyone following or planning to take up one of a variety of retails sales positions.

Questions and answers

No questions or answers found containing ''.

Jacqueline Kelly asked:

Is this course payable in instalments? Any videos?


Hello Payment terms are determined by Reed online but I do believe payments terms are available. There are no videos, the course is based on a printed study pack.

This was helpful. Thank you for your feedback.


Certificate of completion

Digital certificate - Included


Currently there are no reviews for this course. Be the first to leave a review.


What does study method mean?

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

What are CPD hours/points?

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

What is a ‘regulated qualification’?

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

What is an ‘endorsed’ course?

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body’s logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.