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Relationship Marketing- Virtual Training

Practical Training for Professionals

Summary

Price
£336 inc VAT
Study method
Online + live classes
Duration
1 day · Full-time
Qualification
No formal qualification
CPD
6 CPD hours / points
CPD What's this?
Additional info
  • Tutor is available to students

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Overview

Relationship Marketing is about adjusting your marketing strategy based on the buying behaviour of your customers. This course starts by explaining various theories of marketing and subsequently introduces the concept of relationship marketing and gives ideas of how to implement it. As a result, we review your current marketing activity and put together a marketing plan based on a combination of approaches.

CPD

6 CPD hours / points
Accredited by Approved by Law Society

Description

Relationship Marketing- Virtual Training - Timetable

09:30 - 09:45 Coffee & Course Objectives

09:45 -10:10 Theories of Marketing (The 7 Ps and best marketing practices)

10:10 - 10:30 TASK 1 (Strategic marketing options)

10:30 - 10:45 TASK 2 (What is relationship marketing?)

10:45 - 11:00 Coffee

11:00 - 11:30 The Importance of Relationship Marketing

11:30 - 12:00 Your Marketing Choices (The Marketing Mix)

12:00 - 13:00 TASK 3 (Impersonal v Personal Marketing)

13:00 - 14:00 Lunch

14:00 - 14:20 Organisational Buying Behaviour (Wind's 12 Stage Model)

14:20 - 14:40 TASK 4 (Developing Relationships with the Five Types of Group Decision Makers)

14:40 - 15:00 Planning and Control (Using the SOSTT +4Ms effectively)

15:00 - 15:30 TASK 5 (Delegates will develop their marketing ideas around a specific campaign)

15:30 - 16:30 TASK 6 (Delegates will discuss ways of measuring effectiveness of different marketing options.)

16:30 - 16:45 Summary & Action Plans Agreed

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Legal information

This course is advertised on Reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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