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R For Marketing Research and Analytics Training

KnowledgeHut

Summary

Price
£1,000 inc VAT
Or £83.33/mo. for 12 months...
Study method
Onsite
Qualification
No formal qualification
Additional info
  • Tutor is available to students

Overview

This course provides an introduction to marketing research and analytics using R. While the course assumes no particular domain, techniques and examples are provided for a variety of disparate verticals, including banking, retail, and telecommunications. The first day of the course covers an introduction to R and its applicability to marketing analysis, with particular emphasis on translating existing solutions from SAS to R. The second day provides a gentle introduction to marketing analytics topics in R such as brand perception, principal component analysis (PCA), exploratory factor analysis (EFA), multidimensional scaling (MDS). Finally, the last day of the course covers real-world applications such as clustering and classification, market basket analysis, and choice modeling.

Description

What you will learn:

  • Map understanding of data analytics techniques from SAS to R
  • Marketing analytics techniques in R
  • Real-world applications of marketing analytics in R

You will also get:

  • Comprehensive, downloadable courseware
  • In-depth case studies for better retention
  • Course completion certificate
  • 1 credit per hour of learning

Candidates are required to have familiarity with data analytics in SAS or similar statistical software packages, and knowledge of basic machine learning concepts.

This course is apt for

  • Digital Marketers
  • Market Researchers and
  • Product Managers, among others

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Legal information

This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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Similar subjects: Big data, IT