Accredited Public Relations Course

Know how to make headline news. You can’t put a price on public relations. Help brands find their voice and customers with successful PR campaigns.

EventTrix gives you the theoretical and practical tools that you need to hit the ground running in PR. With EventTrix, you will learn:

• The best ways to make friends and contacts
• How to connect with journalists
• Why you need a PR strategy
• The best ways to create a solid strategy
• All the tools you need to reach the media
• How to build a media calendar
• How to build a press kit that creates excitement
• How to tell the story of your client’s brand

Why study with us?

• International Accredited Course
• 60-day access
• Self Paced, No Fixed Schedules
• Compatible with Smartphones, tablets, laptops, etc.

Public Relations Course Content:

Module 1: Pr 101 Public Relations And Human Relations

• 1.1 Introduction to Public Relations
• 1.2 Making Friends vs. Making Contacts
• 1.3 Connecting with Journalists

Module 2: Creating A Pr Strategy

• 2.1 What a PR Strategy Is& Why You Need One
• 2.2 Research
• 2.3 Setting Goals
• 2.4 Speaking to Your Audience
• 2.5 Finding and Using the Right Channels
• 2.6 Measuring Your Results

Module 3: Pr Tools

• 3.1 Tools to Reach the Media
• 3.2 Tools to Measure Success
• 3.3 Building a Media Calendar

Module 4: Building Your Press Kit

• 4.1 What You Need in Your Press Kit
• 4.2 How to Create a Media Release
• 4.3 How to Choose Press Photos
• 4.4 Compiling an FAQ Sheet
• 4.5 A Guide to Including Videos

Module 5: Creating Your Brand’s Story

• 5.1 Storytelling
• 5.2 Product, Purpose and Passion
• 5.3 How to Think Like a Journalist
• 5.4 How to Create Stories the Media Will Love

• Build relationships with today’s biggest influencers
• Grow a real following in the press and online
• Help great new start-ups find the limelight they deserve
• Help established companies change their image for the better
• Help launched amazing new products

All courses are accredited by the International Council for Online Educational Standards (ICOES). After passing any exams and completing a course successfully, students can opt to purchase an ICOES certificate from the third-party institution.

EventTrix is also CPD certified, meaning the courses meet or exceed Continuing Professional Development standards and benchmarks.

EventTrix courses are designed for anyone with an interest in learning. No formal qualifications are required. Our courses are suitable if you want to learn new skills, start a new career, or if you’re already working in a particular industry and wish to upgrade your talents and enhance your resume.

• Work in PR, either for an established company or a start-up
• Be one step closer to starting your own company in the exciting field of PR
• Improve your public relations and communications skills for your existing business
• Use your improved skills to gain promotions at your current job

Currently there are no Q&As for this course. Be the first to ask a question.