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Public Relations Corporate

Public Relations Corporate CPD Module - Special Offer


CPD Courses

Summary

Price
Save 92%
£10 inc VAT (was £120)
Offer ends 22 October 2019
Study method
Online, self-paced
Duration
10 Hours
Qualification
10 CPD points / hours
Additional info
  • Exam(s) / assessment(s) is included in price
  • Tutor is available to students

6 students purchased this course

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Overview

Public Relations Corporate

The primary purpose of corporate PR is to connect the business with various audiences using multiple channels of communication. Press releases, social media, products and events may all be used, in order to establish and strengthen relationships. Internal corporate PR tools may include newsletters, blogs, notice boards and so on – all communications with staff and stakeholders. External PR focuses on audiences outside the confines of the business – other businesses, investors, the general public etc. In all instances, PR strategies are implemented to save the same purpose. Which is, to build strong relations with audiences, boost the brand’s reputation and create a positive impression among those who contribute to the success of the organisation.

This advanced tutorial was created for business owners, senior managers and anyone employed in a PR management capacity. Explore corporate organisational structures and the influence of PR, both internally and externally. Study corporate media relations, how to successfully build a positive reputation and why planning represents the most important step in a wider PR program.

Description

Public Relations Corporate

Objectives

  • Explain what is meant by corporate planning?
  • Explore various approaches used for building a corporate reputation

Programme Content

Topics

  • Corporate Organization
  • Corporate Organisational Structure
  • Human Resource Development
  • Corporate Physical and Financial Results
  • Corporate Planning
  • Corporate Public Relations
  • Corporate Media Relations
  • Building Corporate Reputation

Course Benefits

  • Full Tutor Support
  • Self paced, no fixed schedules
  • Available to students anywhere in the world
  • 24/7 Access to the LMS ( Learning Management System )
  • Easy to understand quality e-learning study materials

Course Material

All course materials are included in the course price. All your study material will be available on our learning management system for which you will get access once you are enrolled. The material can be downloaded and printed as well.

Our distance learning course materials are specially written for home study and contain a wealth of knowledge in easy to understand language. We use variety of media to help you learn. Your course may use any of the following different media which you can use from home or where ever you choose to study:

  • Online course materials
  • Question papers
  • Additional Supporting Material
  • Useful Links

Course assessment

You will be continually assessed throughout the course. Your assignment will be marked by your tutor and independently moderated. The feedback on your assignment will then be sent to you. On receipt of this, you may wish to contact your tutor to discuss the feedback.

Tutor Support

When you enrol on a course with Brentwood Open Learning College you are allocated your personal tutor. Tutor’s help and support will be available throughout your studies with the college. He/she will assess your work and will provide you with regular feedback on your progress.

Who is this course for?

Public Relations Corporate

  • Business owners, managers and PR team leaders
  • Individuals looking to enhance their CVs
  • Entrepreneurs planning to start their own business.
  • Marketing, sales and customer service specialists
  • PR, marketing and customer support staff
  • PR professionals looking to maintain their CPD

Requirements

Public Relations Corporate

No prior knowledge is required to take this course.

*Note: This CPD Unit is offered on special discounted price on REED only and does not include awarding body accreditation charges. At the end of the unit, learner can claim CPD Accredited certificate by paying £35 accreditation fee and postal charges (£9 for UK students, £15 for outside UK).

Career path

Public Relations Corporate

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