Public Relation (PR)

Public Relation - Diploma

Diploma in Public Relation QLS Level 5.Additional CPD Accredited Certificate with 120 CPD points available without extra study. The course comes with easy to understand e-learning study materials.
Diploma of achievement in PR: Public Relations. Additional CPD Accredited Certificate with 120 CPD points available without extra study. Endorsed Public Relation Certificate of achievement. This advanced Public Relation - Diploma Level 5 course has been designed to teach learners the skills they need to succeed conveniently and quickly within the Public Relations industry. Course units include introduction to Public Relations, management and organization of Public Relations, concepts of Public Relations, Public Relations as planned communication, Public Relations tools & methods, corporate Public Relations, media relations, production of Public Relation material, issues management and public affairs, crisis management and Public Relations, ethics and professionalism in public relations and many more.

This intensive Public Relation - Diploma Level 5 course is designed to accommodate busy work life of those who are already working in this field. Learners have the capacity to study at their own pace, regardless of where they are. They will have access to a professional tutor who will guide them at every step from the beginning of the Public Relation - Diploma Level 5 course till completion.

Public Relations industry offers the practitioner the opportunity to network with celebrities, public figures and media personalities. By enrolling in this Public Relation - Diploma Level 5 course, learners can start reaping the benefits of the program immediately.

At the successful completion of this advanced level Public Relation - Diploma Level 5 course on Public Relations, the learner may claim a certificate of achievement endorsed by a regulated awarding body. This Public Relation - Diploma Level 5 course is a great way to consolidate and update one’s skills and contributing immensely toward their professional development. It is also one of the practical steps a Public Relation practitioner can take towards gaining a better paid position or promotion.

This Public Relation - Diploma Level 5 course is sufficiently connected to all kinds of public relations work activities whether the learner is employed by organizations or operating their own businesses.

Learning Objectives

The primary objective of this outstanding Public Relation - Diploma Level 5 is to provide ambitious candidates with the targeted skills, knowledge and professional insights required to succeed in high-level PR. Whether looking to secure your first professional position in a PR setting or a current member of the workforce in pursuit of promotion, this fully-accredited Public Relation - Diploma Level 5 course could make all the difference. PR is a dynamic professional field that combines marketing, people management and a variety of interconnected responsibilities. This exclusive PR Course provides a comprehensive yet accessible overview of the profession and its role in a corporate setting.

Over the Public Relation - Diploma Level 5 course of 12 inspiring modules, candidates are walked through the contemporary Public Relations profession, exploring what it is PR professionals do on a daily basis and why PR has the potential to be so influential. A variety of essential PR tools and resources are introduced, along with a breakdown of the PR code of ethics, essential crisis management skills, the importance of strong media relations, how to produce key PR materials and so much more besides.

Upon successful completion of this Public Relation - Diploma Level 5 course, you will benefit from an array of new skills, talents and knowledge including:

• How PR contributes to a brand’s wider success and performance
• The risks associated with negative PR
• How public opinion can be managed and manipulated in many ways
• PR crises management and prevention skills
• The importance of building strong media relations
• Familiarity with key PR tools, materials and standards
• The importance of ethics in public relations
• Exceptional communication and time-management skills
• The confidence to work in PR at the highest level

Quality Licence Scheme

This course is endorsed by the Quality Licence Scheme. The Quality Licence Scheme, endorses high-quality, non-regulated provision and training programmes.

Public Relation - Diploma

At the successful completion of this Public Relation - Diploma Level 5 course, the practitioner will gain the skills that will help them pursue any of the following careers; publicist, journalist, public relations officer, product manager, communication consultant. There is no specific academic qualification or previous work experience to enrol for this Public Relation - Diploma Level 5 course. Learners can get involved without completing any lower ranked courses. Graduates of this program may experience higher skill capabilities, positions and potential salary.

To participate in this Public Relation - Diploma Level 5 course, learners are expected to develop the capacity to begin and complete the program with professional finesse, plus having a good computer, laptop, and mobile device with quality internet access.

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Course Benefits

When studying for an advanced Public Relation - Diploma Level 5 with Continuing Professional Development (CPD), every learner benefits from:

1. All learning materials and supporting documentation required to complete the course provided as standard – no additional expenses or purchases required.
2. The opportunity to study in your own time and at your own pace for an fully-accredited diploma from a recognised awarding body.
3. Complete flexibility with no deadlines or time restrictions to worry about – ideal for those with active lifestyles and busy schedules.
4. 24/7 access to our exclusive online learning platform, allowing you to study from any location and any device with an Internet connection.
5. The complete commitment of our exclusive tutors and the wider Continuing Professional Development (CPD) student support team throughout your studies.

Course Outline

This intensive yet digestible Public Relation - Diploma Level 5 is delivered across 12 modules – each concluding with an online assessment to verify your acquired knowledge and competencies. Your assigned tutor will provide you with comprehensive support at all times, in order to assist with your successful completion of each unit.

Unit 1 - Introduction to Public Relations

This unit covers the following key topics:

• Introduction to Public Relations
• Definitions of Public Relations
• Nature and Scope of Public Relations
• Role of Public Relations
• Public Relations – Publics
• The Process of Communication
• The Public Relations Process
• Benefits of Public Relations
• What Public Relations People Do?
• Plus more

Unit 2 - Concept of Public Relations, Advertising, Publicity, and Public Opinion

This unit covers the following key topics:

• Introduction
• Definitions
• Differences and Similarities in Public Relations, Advertising and Publicity
• Advertising
• Public Relations
• Objectives of Public Relations, Advertising and Publicity
• Public Relations Advertising in the Press
• Publication
• Public Opinion Research in Communication and Public Relations
• Plus more

Unit 3 - Management and Organisation of Public Relations

This unit covers the following key topics:

• Introduction
• External Environment
• Macro Environment
• Internal Environment
• Public Relations Tasks
• Human Resources or Personnel
• Future of the Public Relations Department
• Plus more

Unit 4 - Public Relations as Planned Communication

This unit covers the following key topics:

• Planning in Public Relations
• Scope of Public Relations Planning
• Plus more

Unit 5 - Public Relations’ Tools and Methods

This unit covers the following key topics:

• Publicity Media
• Advertising
• Plus more

Unit 6 - Production of Public Relations Materials

This unit covers the following key topics:

• Public Relations Communication and Public Relations Material
• Types of Publications and their Purpose
• Advantages of the Printed Media
• Plus more

Unit 7 - Corporate Public Relations

This unit covers the following key topics:

• Corporate Organization
• Corporate Organisational Structure.
• Human Resource Development
• Corporate Planning
• Corporate Public Relations
• Corporate Media Relations
• Building Corporate Reputation
• Plus more

Unit 8 - Media Relations

This unit covers the following key topics:

• Media Classification
• Media Relations
• A Typical Media Organization Structure
• Opinion Writing and Public Relations
• Sound Media Relations
• How to Cultivate the Media
• Crisis Management
• Choice of Media
• Plus more

Unit 9 - Internal Communication

This unit covers the following key topics:

• Internal Communication
• Definition of Internal Communication
• Skills to Strategy
• Employee Perspective: ‘just a job’?
• Segmenting Internal Publics
• Organisations: Culture, Leadership and Strategic Change
• Line Manager Role: Listening and Interpreting
• Ethical Communication
• Plus more

Unit 10 - Issue Management and Public Affairs

This unit covers the following key topics:

• Issue Management: defining the Field
• Defining Issue Management
• Context of Issues Management
• Action Planning: a Framework for Managing Issues
• Framework section 1: Thinking and Planning
• Framework Section 2: Action
• Plus more

Unit 11 - Crisis Public Relations Management

This unit covers the following key topics:

• Crisis Public Relation Management: The Context
• Where do Crises come From ?
• The Internet and Public Relations Crisis Management
• How to Prepare for a Crisis
• Key Principles in Crisis Management
• Plus more

Unit 12 - Ethics & Professionalism in Public Relations

This unit covers the following key topics:

• Definitions of Ethics and Morality
• Ethics in Public Relations
• Obligations of Public Relations Practitioner
• Ethical issues in Public Relations
• Ethical decision-making models and their application
• Plus more

Public Relation - Diploma Level 5

This advanced Public Relation - Diploma Level 5 is ideally-suited to anyone looking to build a rewarding lifelong career in high-level PR. Designed with complete flexibility and accessibility in mind, our exclusive PR Course is perfect for newcomers and existing members of the workforce alike. From jobseekers to PR workers in pursuit of promotion to business owners and entrepreneurs looking to improve their PR skills, the teachings of this course could prove invaluable.

With Continuing Professional Development (CPD), candidates are free to learn in their own time and at their own pace, with absolutely no deadlines to worry about at any time. All of our courses are open to ambitious candidates on a global basis, with all course materials, assignments and assessments accessible 24/7 via our exclusive digital learning platform.

With the help of Continuing Professional Development (CPD), the career you’ve been dreaming of could be right at your fingertips!

Public Relation - Diploma

There is no particular entry requirement.

Option 1

Public Relation Diploma QLS Level 5 endorsed by Quality Licence Scheme

Certificate Fee: £120 + postal charges

Option 2

Public Relation Diploma issued by CPD

PDF Certificate - FREE

Hard copy - £25 + postal charges

Option 3

CPD Accredited Certificate

(PDF format)=£30

(Hard copy)=£95 + postal charges

*Postage Charges: National £9, International £15

Public Relation - Diploma Level 5

Upon successful completion of our Public Relation - Diploma Level 5, candidates may choose to pursue an extensive range of careers including:

• Public Affairs Manager
• Public Affairs Specialist
• Public Information Assistant
• Public Information Officer
• Public Information Specialist
• Public Relations Coordinator
• Public Relations Director

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