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Public Affairs Manager-CPDQS Accredited (2024) cover image

Public Affairs Manager-CPDQS Accredited (2024)
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Summary

Price
£19 inc VAT
Study method
Online, On Demand
Duration
2.2 hours · Self-paced
Qualification
No formal qualification
CPD
10 CPD hours / points
CPD What's this?
Certificates
  • Reed Courses Certificate of Completion - Free
  • CPDQS Accredited Digital Certificate - £4.99
  • CPDQS Accredited Hardcopy Certificate - £8
Additional info
  • Tutor is available to students
3 students purchased this course

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Overview

Public Affairs Manager

The Public Affairs Manager course provides comprehensive training in the strategies, tactics, and skills required to effectively manage public affairs campaigns and initiatives. Participants will gain insights into the intersection of government relations, media relations, stakeholder engagement, and public policy advocacy. Through practical exercises, case studies, and expert-led sessions, students will develop the competencies necessary to navigate the complex landscape of public affairs and drive meaningful impact for their organizations or clients.

Learning Outcomes of Public Affairs Manager:

  • Understand the role and responsibilities of a public affairs manager in shaping organizational reputation, influencing public opinion, and driving policy outcomes.

  • Develop proficiency in stakeholder mapping and engagement strategies to identify key influencers, build coalitions, and cultivate strategic partnerships.

  • Master the art of effective communication in the public affairs realm, including crafting compelling messages, delivering persuasive presentations, and engaging with media outlets.

  • Acquire a thorough understanding of the legislative and regulatory process, including how to monitor policy developments, analyze their implications, and advocate for favorable outcomes.

  • Learn to leverage digital tools and social media platforms to amplify advocacy efforts, mobilize grassroots support, and engage with diverse audiences effectively.

  • Gain practical experience in crisis management and reputation protection, learning how to anticipate, mitigate, and respond to public affairs challenges and controversies.

Certificates

Reed Courses Certificate of Completion

Digital certificate - Included

Will be downloadable when all lectures have been completed.

CPDQS Accredited Digital Certificate

Digital certificate - £4.99

CPDQS Accredited Hardcopy Certificate

Hard copy certificate - £8

CPD

10 CPD hours / points
Accredited by CPD Quality Standards

Curriculum

1
section
7
lectures
2h 12m
total

    • 1: Introduction to Public Affairs Management 19:31
    • 2: Political Landscape Analysis 18:59
    • 3: Stakeholder Engagement Strategies 18:26
    • 4: Public Policy Advocacy 19:26
    • 5: Media Relations and Communication 17:38
    • 6: Corporate Social Responsibility (CSR) 18:44
    • 7: Issue Management and Crisis Communication 19:06

Course media

Description

Why Choose This Public Affairs Manager Course

  • Learn from seasoned professionals with real-world experience in public affairs management.
  • Gain actionable skills and knowledge that you can immediately apply to your professional endeavors.
  • Enjoy the convenience of online modules, allowing you to study at your own pace and fit your learning around your schedule.
  • Connect with peers and industry experts, expanding your professional network and fostering collaboration.
  • Enhance your career prospects and unlock new opportunities in the dynamic field of public affairs management.

Certification

After successfully completing this Public Affairs Manager , you will get an instant Free digital certificate from REED.

Who is this course for?

  • Professionals working in public relations or communications seeking to specialize in public affairs management.
  • Government relations professionals aiming to enhance their strategic skills and expand their knowledge base.
  • Advocacy professionals looking to strengthen their understanding of policy development and engagement tactics.
  • Corporate executives responsible for managing relationships with government agencies, stakeholders, and the media.
  • Nonprofit leaders seeking to effectively advocate for their organization's mission and goals.
  • Individuals interested in transitioning into a career in public affairs management and seeking comprehensive training.

Requirements

This Public Affairs Manager course welcomes individuals without any prerequisite qualifications or experience. Simply enroll and begin your learning journey.

Career path

  1. Entry Level: Public Relations Assistant, Communications Coordinator
  2. Mid Level: Public Affairs Specialist, Government Relations Manager
  3. Senior Level: Public Affairs Director, Corporate Communications Manager
  4. Executive: Vice President of Public Affairs, Chief Communications Officer

Questions and answers

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Legal information

This course is advertised on Reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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