YF
About us
Designed for
- Challenger brands
- Based in the UK or overseas, supplying UK supermarkets
- Senior leaders, anyone working in a customer facing function e.g. sales, supply chain, category management.
Why choose us
About YF
Nowhere needs change more than the consumer goods industry, but nowhere is change harder.
The products we consume every day have a profound impact on our health, wellbeing, and that of the world around us. However, what is accessible to the average consumer remains stuck in the past.
YF is here to fix that.
Our goal is to drive innovation in FMCG
We do this by working hand in hand with retailers and investors to make it easier for them to find and scale high potential brands. At the same time, we provide advisory and support services to brands to help them achieve their potential.
Together, we believe this drives the flywheel of progress.