Creative Semiotics
About us
Hello there! I'm Chris Arning, I'm Founder and Director of Creative Semiotics Ltd. and I'm the semiotics expert, consultant and course tutor behind How To Do Semiotics in Seven Weeks.
How To Do Semiotics in Seven Weeks is a well thought through, interactive course, which takes you from beginner or elementary level through to basic proficiency in doing semiotics in less than two months.
This is a unique course distilled from 20 years of experience of reading and writing about, and most critically - practising semiotics.
My expertise is based on pure hard work.
I've clocked up over 40,000 hours (that’s right, that's 4 x Malcolm Gladwells!) in reading, writing about, teaching & ‘doing’ brand semiotics.
I know my theory, because I live and breathe it daily, and I've taught semiotics at UK universities, but most importantly for you I also practise semiotics via Creative Semiotics Ltd., my global boutique semiotic consultancy, so I’m constantly working with clients and honing my skills. The course is both robust and engaging and all the thinking is grounded in the fundamentals of academic semiotics made actionable for a non-academic audience.
Each week is replete with examples taken both from the branding world and case studies selected from Chris’s extensive consultancy background.
This is a course where the learning is fast paced but fun and comes in many forms. At the end of the seven weeks of this , intellectual rollercoaster ride, you’ll find yourself, exhilarated, crammed full of new perspectives in possession of a tried and tested process for ‘doing semiotics’ and enthusiastic to learn more. We have over 100 student course alumni who can tell you how much they enjoyed the course and how much they have benefited from it.
Here's What You'll Learn
By joining this programme you will:
- Gain a working knowledge of applied (brand) semiotics
- Get an overview of some basic applied semiotic principles & concepts
- Acquire a step by step process for doing rudimentary semiotic analysis
- Develop a critical semiotic perspective on brands and visual culture
- Take part with a global cohort in engaging and interactive learning
After taking this course previous participants have reported they are now:
- Taking on semiotics projects on their own to add revenue
- Applying their work and making it more credible, powerful
- Being more confident commissioning / critiquing semiotics
- Cultivating new way of seeing that brings insight to visual culture
- Going down rabbit holes of investigation in brand semiotics
Why choose us
You've wanted to be able to do semiotics for what seems like FOREVER!
You are fascinated by the world of brands and visual culture. You read Substacks, obsess over Instagram reels and hanker to puzzle out why that new brand campaign slapped or flopped!
You maybe did a course on semiotics or worked with a semiotician and want a taste of whatever that was again.
You also want to learn how to do semiotics because you know it is the killer app when it comes to analysing culture and your job demands it.
BUT…
As much as you love it, there’s a long standing problem…
But you really DON'T KNOW where to turn when it comes to doing it...
Yes, you’ve Googled semiotics and come up with a dizzying collection of dense text and sketchy videos which all seem to contradict each other. ChatGPT seems to confidently explain it but...
When you try to get your head around it, it becomes a word soup that turns your brain to mush
You even researched doing a full semiotics degree, but as much as you love the idea of visiting Estonia, you can’t quite justify to your family putting your life on hold to spend 3 years there!
Yes, you’ve even ordered a book or two on semiotics, but we all know how that always ends up…
It's no wonder that there is still a semiotics shaped hole in your life…
Fortunately, the good news is that your semiotics learning ambitions are not yet doomed...
WELCOME TO
How to Do Semiotics in Seven Weeks
THE SHORT VERSION
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How to Do Semiotics in Seven Weeks is a small group training boot camp + coaching programme that will give you the skills you need to ‘do semiotics’.
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It consists of 7 modules packed with learning and interactive exercises lead you step-by-step and building your skills through a process of creating a semiotic code map.
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Weekly calls, weekly readings, a cohort Slack community, learning videos, and a up to 30 minute one-to-one tutorial give you the help you need to meet your goals.
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Specifically designed for brand communication professionals and structured in a way that can be integrated into your busy life
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