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Prospecting and Lead Generation – Online Training Course – CPD Accredited

Instant access | UK CPD accredited | Includes assessment & certificate | Instant certificate download


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Summary

Price
Save 39%
£12 inc VAT (was £19.99)
Offer ends 31 March 2021
Study method
Online, self-paced
Duration
4 hours
Qualification
No formal qualification
CPD
4 CPD hours / points
Additional info
  • Exam(s) / assessment(s) is included in price
  • Tutor is available to students

4 students purchased this course

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Overview

Prospecting and Lead Generation - Online Training Course - Intermediate Level - CPDUK Accredited.

Welcome to our online Prospecting and Lead Generation training course. All our online training courses, programmes and qualifications are accredited by the CPD Certification Service (CPDUK).

Prospecting and lead generation is the method of making links which may lead to a sale or other promising result. The leads may come from various sources or undertakings, for example, via the Internet, through personal referrals, through telephone calls either by telemarketers, through advertisements, events, and purchase of lists of potential clients. These and other activities can become more easily managed with this great workshop.

With our online Prospecting and Lead Generation training course, learners will begin to see how important it is to develop a core set of sales skills. By managing and looking at the way people interact and seeing things in a new light, participants will improve on almost every aspect of their sales strategy.

Certificate duration: 2 years

Entry requirements: No entry restrictions

Recommended prerequisites: N/A

Assessment type: End of course assessment

Assessment pass mark – 80% needed to pass and gain a CPD certificate

Cost(s) of assessment and certification – All costs included in the course price

Awarding/Accrediting body – CPD Certification Service (CPDUK).

Prospecting and Lead Generation - Online Training Course - Intermediate Level - CPDUK Accredited.

CPD

4 CPD hours / points
Accredited by The CPD Certification Service

Course media

Description

Course aims and objectives

With our online Prospecting and Lead Generation training course, you will begin to see how important it is to develop a core set of sales skills. By managing and looking at the way people interact and seeing things in a new light, you will improve on almost every aspect of their sales strategy.

Learning outcomes

The learning outcomes of this online Prospecting and Lead Generation training course are to:

  • Know how to identify prospects
  • Implement both traditional and new marketing methods
  • Use the pipeline effectively
  • Educate customers
  • Track activity and make adjustments as needed.

Why is this Prospecting and Lead Generation course essential?

The most noticeable difference between sales prospecting and lead generation, which is of great value upon understanding is in terms of their engagement. Leads are characterised by one-way communication, while prospects are characterised by two-way communication.

A lead has reached out to a company– through a form or sign-up and provided their information. Once the company has that information, they enter the lead into their nurturing process, wherein the lead receives communications from the company with hopes of driving further engagement.

More qualified leads may engage with the content. Prospects, on the other hand, are created after a rep contacts a ‘sales-ready’ lead. To be elevated to the status of prospect, the lead has to engage in dialogue with the rep. This could take the form of a chain of email messages, a phone call, or a meeting.

What is covered in this course?

This online Prospecting and Lead Generation training course include the following:

  • Module One: Getting Started
  • Module Two: Prospecting
  • Module Three: Traditional Marketing Methods
  • Module Four: New Marketing Methods
  • Module Five: Generating New Leads
  • Module Six: Avoid Common Lead Generation Mistakes
  • Module Seven: Educate Prospects
  • Module Eight: The Pipeline
  • Module Nine: Follow up Communication
  • Module Ten: Track Activity
  • Module Eleven: Create Customers
  • Module Twelve: Wrapping Up

Prospecting and Lead Generation - Online Training Course - Intermediate Level - CPDUK Accredited.

Who is this course for?

This online Prospecting and Lead Generation training course is suitable for those who want to know about the tried and tested methods of prospecting and lead generation.

Prospecting and Lead Generation - Online Training Course - Intermediate Level - CPDUK Accredited.

Requirements

Learn anywhere, anytime on any device.

You will need access to a desktop computer, laptop, tablet or smartphone device to complete these online courses. You can start, pause/stop and return to where you left off.

Our courses utilise responsive design features, making them available on any device of your choice.

Prospecting and Lead Generation - Online Training Course - Intermediate Level - CPDUK Accredited.

Career path

Our management, leadership and online courses range from introductory modules at Level 1 to advanced and expert modules up to Level 6

All our e-learning modules count towards CPD hours for professionals in various sectors to meet mandatory and statutory requirements.

Prospecting and Lead Generation - Online Training Course - Intermediate Level - CPDUK Accredited.

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FAQs

What does study method mean?

Study method describes the format in which the course will be delivered. At reed.co.uk courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

What are CPD hours/points?

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on reed.co.uk, many of which can be completed online.

What is a ‘regulated qualification’?

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

What is an ‘endorsed’ course?

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body’s logo if they wish. Certain awarding bodies - such as ABC Awards and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.

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