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Programmatic Marketing: Essentials (Virtual Classroom)

Learn how programmatic can transform your marketing and support your goals on this 1-day course


The IDM

Summary

Price
£718.80 inc VAT
Finance options

Invoice or credit card

Between jobs discount - 25%

Charity discount - 15%

Study method
Online with live classes
Duration
1 day, Full-time
Qualification
No formal qualification
CPD
7 CPD hours / points
Additional info
  • Tutor is available to students

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Overview

The programmatic course will provide a comprehensive understanding of programmatic, how it is changing the world of digital marketing today and show the impact on media buying

You will learn to:

  • Understand what programmatic is and how this approach has fundamentally changed the media buying landscape
  • Review the data process and the key stakeholders who make up the value chain, using the Programmatic framework
  • Recognise the opportunities and threats of using programmatic from a practical and legal and compliance perspective, when should Programmatic be used and when shouldn’t it.
  • Distinguish what’s next for programmatic and how will this impact an organisation and its agencies in the future
  • Analyse to a level of knowledge that will enable you to challenge and question from a media agency and an organisation perspective

CPD

7 CPD hours / points
Accredited by The IDM

Description

What is programmatic marketing?

  • Is programmatic just another digital buzzword, why do it?
  • What does programmatic mean for the advertiser and consumer
  • Which media channels are best suited to programmatic marketing
  • What is a typical programmatic structure between client and agency, who are the key players in the value chain?
  • What are some of the pros and cons of programmatic marketing advertisers need to look out for?
  • What are marketers doing wrong in programmatic today?

Developing a programmatic marketing strategy

  • What are the guiding principles of a programmatic strategy and how support the overall strategic marketing goals
  • Iterative learning across a multi device real time world
  • How to correctly design robust programmatic experiments
  • Analysing results of experiments and ploughing forward learning
  • How to use data to paint an ideal customer picture and steer advertising choices.

Connecting the dots: turning your strategy into action

  • Case study: Getting ROI From Programmatic
  • Real Time Bidding Vs Traditional Display targeting and when to use each
  • The pillars of effective programmatic implementation

How to measure programmatic

  • Pros and cons of last-vs-first click attribution modelling
  • Holistic multi-channel attribution models
  • Measurement Tactics For Optimising Your Programmatic Buys

What is the future of a programmatic world?

  • Predictive models for optimising future results
  • The future of programmatic

During this time when it’s essential to keep our physical distance, it’s just as important to maintain connections, education and ambition.

The IDM Virtual Classroom is face-to-face, peer-to-peer learning – in the digital world. It lets you keep learning, wherever you are, and to connect with others, no matter the distance.

The IDM’s Virtual Classroom offers:

  • An interactive classroom environment
  • Peer-to-peer collaboration
  • An engaging platform experience
  • Practical learning through hands-on exercises
  • Online access anywhere you can get an internet connection

Courses are structured in a time friendly format consisting of three to four sessions per day, broken up into 60 to 90 minutes of learning, instead of the conventional approach of listening to lectures and notetaking.

Before starting your course, you’ll receive joining instructions outlining any technical requirements, plus a unique login link via Zoom.

Who is this course for?

The course is aimed at digital marketers looking to extend their knowledge of digital into programmatic. This subject is the latest development in digital amongst advertisers and agencies, it is crucial for marketers to understand how programmatic works the how this approach can support marketing objectives and better serve the customer.

The course will provide another perspective to marketers already aware of programmatic, for delegates new to the world of programmatic this will present an opportunity to raise awareness and lead a programmatic development project.

Questions and answers

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FAQs

What does study method mean?

Study method describes the format in which the course will be delivered. At reed.co.uk courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

What are CPD hours/points?

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on reed.co.uk, many of which can be completed online.

What is a ‘regulated qualification’?

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

What is an ‘endorsed’ course?

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body’s logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.