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Iain Behr Graphic Designer

About us

THE ORIGIN STORY:

When I was a kid I was always drawing comics, fan club magazines, and fun little booklets on things I was interested in.
Even then certain things were already making sense to me; headings and paragraphs, layout, balance, colour, etc

I just never realised it at the time.

I didn't even know what "graffik dizzein" was until 2006 when I officially became one. My future boss at the time noticed I was good at two things: art and computers. He offered me a job as a "graffik dizzeiner" which was like drawing pictures with a computer.

Eventually it unlocked a passion I had inside me all the time and I couldn't get enough of it.

SPREADING MY WINGS:

After a few exciting years of absorbing and learning and practicing as much as I possibly could, I decided to leave the safety of a regular job and become a freelancer.

The first two years were indeed the hardest. I failed hard. I was rejected, ignored, sidelined, replaced, and outcast. It was painful, but then I thought, "What was all that intense passion and talent sitting there for?" I decided to push on...
Eventually I landed small jobs that led to medium sized jobs.
And eventually the medium sized jobs turned into big jobs.

FLYING HIGH

My success as a designer didn't happen overnight or even over a short period of time. It was many years of hitting walls, dead-ends, and learning the hard way. As cliche as that sounds.
Actually, if I never struggled, I wouldn't be the creative powerhouse I am today. Not by a country mile.

Today I can say that I have achieved many wonderful things, met great people and experienced amazing moments.

Why choose us

Finally! A Design Theory course that is immediately applicable to multiple career options!

Are you:

  • Wanting to launch a career in design?

  • Keen to broaden your knowledge on design theory?

  • A business owner who wants to power-up your design team?

  • Still deciding on which design field to venture into?

Well then this course is definitely for you.

Whether you’re a complete beginner or a grizzled veteran, this unique course is made to inspire and sweeten your approach to all things to do with graphic design. Enrich your visual communication skills as we uncover things like why fast food companies use a lot of red in their branding, or why car brands have circular logos, and how they hid a dancing bear in the Toblerone logo (check it out!)

Discover the fascinating science behind how a design can be created to wow, warn or woo the observer.

Explore things like:

  • The power of Points & Lines

  • The dynamics of shape psychology

  • The influence of colours

  • The mechanics of typography

  • The harmony of scale

  • The beauty of texture

  • The artistry of composition

  • The elegance of dealing with clients professionally

    ...and of course, much more.

    It's almost like revealing how magic tricks are done - same thing, but just with graphic design.

     

You can make the world a better and more beautiful place simply by understanding the Science of Graphic Design.

See you in the course!

What you’ll learn

  • You will harness the power of Visual Communication Skills, which is immediately applicable in many career options.
  • You will learn Perception Theory in relation to design and how the human brain sees and interprets visual cues & gestures.
  • You will understand Design Thinking and how to turn it into problem solving.
  • You will build an understanding of Creative Interpretation in regards to graphic design.
  • You will learn Professionalism & Consistency in a design-centric approach.

Are there any course requirements or prerequisites?

  • No design or artistic experience needed.
  • Cool design resources come with the lessons in this course.

Who this course is for:

  • Anyone eager to launch a career as a designer.
  • Beginners interested in Graphic Design theory.
  • Advanced designers who would like to enrich, enhance, or refresh their design knowledge.
  • Businesses wanting to up their design game.
  • Product Designers
  • Web Designers
  • Logo & Branding Designers
  • Social Media Managers
  • Marketing Pros
  • UI / UX Designers
  • Store Designers

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