Professional Diploma In Social Media Marketing

Professional Diploma In Social Media Marketing - 30 Hour Online Training Course

The Professional Diploma In Social Media Marketing will show you how to create and implement social strategies with leading industry experts.

Through dynamic lectures and case studies, social media experts will take you through the latest techniques for content creation and outreach across all of the core social networks, giving you a practical knowledge of how to create best practice paid and organic social media campaigns. In just thirty hours, you will be ready to develop and implement a robust social media strategy that fosters trust and increases sales.

There are ten modules in this Professional Diploma In Social Media Marketing that cover:

1. Social Research
2. Content Creation
3. Content Outreach
4. Facebook
5. Twitter
6. LinkedIn
7. Social Apps
8. Social Video
9. Marketing Automation
10. Strategy & Planning

Professional Diploma In Social Media Marketing Examination

In order to gain this Professional Diploma In Social Media Marketing, you must pass the formal computer-based examination administered by the Digital Marketing Institute. The duration of the examination is three hours and has a range of different question formats including text based, multiple-choice and hot spot questions.

By earning this Professional Diploma In Social Media Marketing, you will be able to:

• Understand The Foundation Principles Of Social Media Marketing.
• Understand The Dimensions Of Audience Research To Define The Needs, Wants And Goals Of Your Audience.
• Plan A Content Creation Strategy That Targets The Right Audience To Increase ROI.
• Create A Variety Of Content Formats That Will Help You To Deliver The Right Content To The Right Audience To Increase Conversions.
• Devise, Execute And Monitor Your Own Content Creation Strategy For Campaign Success.
• Create A Solid Content Outreach Strategy By Performing Content Analysis To Extract Deep Insight.
• Understand Content Seeding And How To Use Content Effectively Over Multiple Social Media Platforms.
• Identify And Utilise The Various Facebook Platform Features To Target Your Audience And Drive Results.
• Learn How To Integrate Google Analytics With Twitter Analytics And Third Party Tools To Analyse Campaign Performance And Optimise Accordingly.
• Use LinkedIn Specific Features And Tools To Set Campaign Objectives And Increase ROI.
• Run Ad Campaigns That Reach, Nurture And Convert Customers.
• Confidently Navigate Each Platform's Features And Optimise For Both Organic And Paid Campaigns That Drive Results.
• Create, Optimise And Manage A YouTube Channel For Your Brand.
• Make Your Video Content Searchable By Targeting Demographics And New Potential Markets.
• Understand The Terminology, Features And Processes Used In Marketing Automation.
• Make Informed Decisions On The Best Marketing Automation Tool For Your Business And Marketing Goals.
• Plan, Research And Set Informed Objectives For Your Social Media Strategy.
• Develop And Implement Your Content, Campaigns And Activations In Your Strategy.
• Report, Analyse And Measure The Performance And Impact Of Your Strategy Activities.

Social Media Specialists, Enthusiasts, Executives or anyone who would like to enhance their Digital Marketing knowledge base in this areas would excel on this training course. Professional Diploma In Social Media Marketing is suitable for any level of skills or experience and is designed to prepare you to engage specifically with a social media marketing within an overall Digital Marketing domain.

The Professional Diploma In Social Media Marketing is the only one of its kind designed and taught by industry experts and validated by the world’s leading and most influential brands.

There are no formal prerequisites for this training course.

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