Public Sector Marketing Institute
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Social media for government and public sector requires a specific set of skills as your core objective is to build public trust and promote citizen engagement.
In a world where the citizen voice has never been stronger, public officials need to show up online with confidence and be entirely competent. This practical course is designed and delivered by public sector marketing author and practitioner Joanne Sweeney.
Our course provides you with the opportunity to gain an industry-standard qualification applicable to your day job and a learning environment to suit your lifestyle.
- Facebook Marketing Strategy for Government and Public Sector - download
Social media strategy: On completion of this course students will have a social media strategy for their organisation or a specific campaign
Communications objectives: How social media can support your organisation to meet core communications objectives
Tactics and best practice: Social media best practice in a world post COVID-19 and social media tactics to engage citizens and build trust
Developing content: Developing content and maximising all content formats to increase engagement rates
Understanding data and insights: Understanding social media data for actionable insights
Social media audit & strategy for Government and public sector
Content planning & public interest messaging
Maximising Facebook as the core public-facing social network
Facebook advertising for public awareness campaigns
Instagram for public figures and public engagement
Twitter for digital PR
Social and live video for PR, reputation management and public engagement
LinkedIn for personal and corporate brand building
The role of Snapchat & TikTok in public interest messaging
YouTube for niche content and SEO
Governance and social media policies
Your social media success barometer
Who is this course for?
This course is aimed at professionals working in all areas of government and public sector whose role involves some element of social media communications. It is also aimed at professionals who want to get a government job.
No entry-level requirements required.
Graduates of this course often are successful in gaining promotion within their own organisation or when joining a new one.
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