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Professional Diploma in Social Media for Government and Public Sector

Online course with access to Learning Hub, tutor and how-to and template resources


Public Sector Marketing Institute

Summary

Price
£1,500 inc VAT
Finance options

Students can pay in two instalments

50% upon registration

50% within two weeks of registration

Study method
Online, self-paced
Duration
6 weeks
Access to content
1 year
Qualification
No formal qualification
CPD
50 CPD hours / points
Additional info
  • Exam(s) / assessment(s) is included in price
  • Tutor is available to students
  • Certificate of completion available and is included in the price

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Overview

Social media for government and public sector requires a specific set of skills as your core objective is to build public trust and promote citizen engagement.

In a world where the citizen voice has never been stronger, public officials need to show up online with confidence and be entirely competent. This practical course is designed and delivered by public sector marketing author and practitioner Joanne Sweeney.

Our course provides you with the opportunity to gain an industry-standard qualification applicable to your day job and a learning environment to suit your lifestyle.

CPD

50 CPD hours / points
Accredited by The CPD Standards Office

Course media

Resources

  • Facebook Marketing Strategy for Government and Public Sector - download

Description

  • Social media strategy: On completion of this course students will have a social media strategy for their organisation or a specific campaign

    Communications objectives: How social media can support your organisation to meet core communications objectives

  • Tactics and best practice: Social media best practice in a world post COVID-19 and social media tactics to engage citizens and build trust

  • Developing content: Developing content and maximising all content formats to increase engagement rates

  • Understanding data and insights: Understanding social media data for actionable insights

Course Timetable

WEEK 1

MODULE 1:
Social media audit & strategy for Government and public sector

MODULE 2:
Content planning & public interest messaging

WEEK 2

MODULE 3:

Maximising Facebook as the core public-facing social network

MODULE 4:
Facebook advertising for public awareness campaigns

WEEK 3

MODULE 5:
Instagram for public figures and public engagement

MODULE 6:

Twitter for digital PR

WEEK 4

MODULE 7:
Social and live video for PR, reputation management and public engagement

MODULE 8:
LinkedIn for personal and corporate brand building

WEEK 5

MODULE 9:
The role of Snapchat & TikTok in public interest messaging

MODULE 10:
YouTube for niche content and SEO

WEEK 6

MODULE 11:
Governance and social media policies

MODULE 12:
Your social media success barometer

Who is this course for?

This course is aimed at professionals working in all areas of government and public sector whose role involves some element of social media communications. It is also aimed at professionals who want to get a government job.

Requirements

No entry-level requirements required.

Career path

Graduates of this course often are successful in gaining promotion within their own organisation or when joining a new one.

Questions and answers

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FAQs

What does study method mean?

Study method describes the format in which the course will be delivered. At reed.co.uk courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

What are CPD hours/points?

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on reed.co.uk, many of which can be completed online.

What is a ‘regulated qualification’?

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

What is an ‘endorsed’ course?

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body’s logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.