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Professional Diploma in Search Marketing

Online training course with accredited DMI study materials and tutor support.



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Study method
Online, self-paced
30 hours
Access to content
12 months
Professional Diploma, Search Marketing Specialist
Professional certification What's this?
Additional info
  • Tutor is available to students

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The Professional Diploma in Search Marketing is accredited by the Digital Marketing Institute (DMI). It is a globally recognised certification that gives you the know-how, strategy, and techniques to influence and speak to billions of people.

This course will help you develop the skills and knowledge needed to become a certified search marketing professional. You will learn how to use a variety of search marketing techniques to help businesses grow their online presence including; SEO, paid search (PPC), Google Adwords, Bing Ads, digital display advertising, and much more.


Professional Diploma, Search Marketing Specialist


The Professional Diploma in Search Marketing course covers the following topics:

  • Introduction to Search Marketing
  • SEO Set-up
  • SEO Content
  • SEO Workshop
  • Paid Search
  • Display Advertising
  • Analytics with Google Analytics
  • Strategy and Planning

Once you have successfully completed this course you can continue your professional learning with certifications such as Professional Diploma in Social Media Marketing, Professional Diploma in Digital Marketing or Professional Diploma in Digital Strategy and Planning.

Did you know?

  • The Digital Marketing Institute (DMI) sets the global standard in digital marketing certifications
  • The DMI certifications are updated every 6 months to ensure you have the most up-to-date knowledge, helping you stay ahead of the competition
  • 92% of DMI members have said that their digital marketing certification has had a positive impact on their career
  • 81% of DMI students have been promoted after completing one of the digital marketing courses
  • 88% of DMI members are working at senior or management level

Benefits of studying with ITonlinelearning

  • Ability to study at your own pace 24/7
  • You can pause and rewind the material at any time
  • Studying is broken down into easily manageable sections
  • Access to study material for 1 year
  • Dedicated tutor support to answer your course questions
  • Excellent career resources for refreshing your knowledge, updating your CV and preparing for interviews

For more information, enquire now and one of our highly experienced Course and Career Advisors will assist you in determining the best study path for your specific needs.

Who is this course for?

Whether you are an aspiring digital marketer looking to stand out from the crowd, an experienced marketing professional wanting to add to their repertoire of technical skills, or a business owner looking to increase their brands’ visibility, this specialist diploma is perfect for you.


There are no entry requirements for this qualification.

Career path

Upon completion, the Professional Diploma in Search Marketing can lead to any of the following roles:

  • Digital Marketing Assistant
  • Junior SEO Assistant
  • Copywriter
  • PPC Executive
  • SEO Specialist
  • Online Marketing Executive
  • Digital Marketing Manager

Questions and answers


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What does study method mean?

Study method describes the format in which the course will be delivered. At courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

What are CPD hours/points?

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on, many of which can be completed online.

What is a ‘regulated qualification’?

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

What is an ‘endorsed’ course?

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body’s logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.