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Professional Diploma in Digital Strategy and Planning

Online training course with accredited DMI study materials and tutor support.



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Study method
Online, self-paced
30 hours
Access to content
12 months
Professional Diploma in Digital Marketing
Professional certification What's this?
Additional info
  • Tutor is available to students

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The Professional Diploma in Digital Strategy and Planning is accredited by the Digital Marketing Institute (DMI). It is a globally recognised certification that will help you become a successful and dynamic digital marketing strategist taking organisations to new heights using the DMI 3i Methodology.

This course will help you develop the skills and knowledge needed to become a certified digital marketing specialist. You will learn how to use a variety of strategies and techniques to successfully drive and execute a digital marketing strategy. You will gain skills in digital communications, analytics, marketing automation, budgeting, strategy planning, and much more.


Professional Diploma in Digital Marketing


The Professional Diploma in Digital Strategy and Planning course covers the following topics:

  • Introduction
  • Traditional Communications
  • Digital Communications
  • Digital Channels
  • Marketing Automation
  • Budget and Resourcing
  • Big Data and Analytics
  • Digital Leadership
  • Strategy Formulation and Plan

Once you have successfully completed this course you can continue your professional learning with certifications such as Professional Diploma in Search Marketing, Professional Diploma in Digital Marketing or Professional Diploma in Social Media Marketing.

Did you know?

  • The Digital Marketing Institute (DMI) sets the global standard in digital marketing certifications
  • The DMI certifications are updated every 6 months to ensure you have the most up-to-date knowledge, helping you stay ahead of the competition
  • 92% of DMI members have said that their digital marketing certification has had a positive impact on their career
  • 81% of DMI students have been promoted after completing one of the digital marketing courses
  • 88% of DMI members are working at senior or management level

Benefits of studying with ITonlinelearning

  • Ability to study at your own pace 24/7
  • You can pause and rewind the material at any time
  • Studying is broken down into easily manageable sections
  • Access to study material for 1 year
  • Dedicated tutor support to answer your course questions
  • Excellent career resources for refreshing your knowledge, updating your CV and preparing for interviews

For more information, enquire now and one of our highly experienced Course and Career Advisors will assist you in determining the best study path for your specific needs.

Who is this course for?

Whether you are a career changer looking to stand out in the world of Digital Marketing, an experience marketer wanting to gain specialised skills in strategy, or a business owner looking to get ahead of the competition, this specialist diploma is perfect for you.


There are no entry requirements for this qualification.

Career path

Upon completion, the Professional Diploma in Digital Strategy and Planning can lead to any of the following roles:

  • Digital Marketing Assistant
  • Junior Marketing Manager
  • Digital Marketing Executive
  • Marketing Manager
  • Digital Marketing Strategist

Questions and answers


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What does study method mean?

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

What are CPD hours/points?

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

What is a ‘regulated qualification’?

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

What is an ‘endorsed’ course?

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body’s logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.