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Digital Marketing: Copywriting, Blogging, SEO, Google Ads & PPC cover image

Digital Marketing: Copywriting, Blogging, SEO, Google Ads & PPC
One Education

CPD Accredited | Instructor-Led | FREE Content Management Courses | TOTUM Discount Card Eligible

Summary

Price
£21 inc VAT
Study method
Online, On Demand 
Course format
25 Videos (with subtitles and transcripts)
Duration
4.2 hours · Self-paced
Qualification
No formal qualification
CPD
150 CPD hours / points
CPD What's this?
Achievement
Endorsed by The Quality Licence Scheme
Certificates
  • Reed Courses Certificate of Completion - Free
  • Digital certificate - £9
  • Hard copy certificate - £15
  • QLS Endorsed Certificate - £129
Assessment details
  • Assignment (included in price)
Additional info
  • Tutor is available to students
1,004 students purchased this course

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Overview

Digital Marketing: Copywriting, Blogging, SEO, Google Ads & PPC

A study has stated that 90% of the UK's population has an online presence, and for this reason, Digital marketing is a booming business in the UK, with many companies focusing their marketing resources on it. Traditional offline marketing strategies are becoming less effective in today's digital age, as social media allows for greater reach beyond physical boundaries and connects people around the world.

Digital marketers earn a lucrative salary in the UK, with salaries ranging from approximately £22,000 to £34,343. However, this is not a fixed salary; instead, payouts are based on performance and the success of their work.

This digital marketing course is a perfect choice if you want to gain a competitive edge in today's digital world. From search engine optimisation (SEO) to social media marketing, you will learn how to effectively promote your business online. You will also learn to analyse data and make data-driven decisions to improve your marketing efforts.

Brief Curriculum

  • Chapter 01: Introduction to Digital Marketing
  • Chapter 02: Define Your Business & Target Audience
  • Chapter 03: Brand Identity
  • Chapter 04: Websites
  • Chapter 05: Email Marketing
  • Chapter 06: Copywriting, Blogging & SEO
  • Chapter 07: YouTube
  • Chapter 08: Video Marketing
  • Chapter 09: Facebook Groups
  • Chapter 10: Facebook Pages
  • Chapter 11: Facebook Ads
  • Chapter 12: Facebook Retargeting
  • Chapter 13: Facebook For Local Business
  • Chapter 14: Google AdWords
  • Chapter 15: Twitter Marketing
  • Chapter 16: Instagram Marketing
  • Chapter 17: Pinterest Marketing
  • Chapter 18: LinkedIn Marketing
  • Chapter 19: Periscope Marketing
  • Chapter 20: Social Media Live Streaming
  • Chapter 21: Podcasting
  • Chapter 22: Quora
  • Chapter 23: Google Analytics
  • Chapter 24: Google Plus
  • Chapter 25: Conclusion

Key Features

  • Updated 2026
  • CPD Certified
  • QLS Endorsed
  • 24/7 Tutor Support

Corporate Training Benefits:

Build a future-proof career with our Digital Marketing. From copywriting and blogging to SEO, Google Ads, and PPC, this course equips you with in-demand skills to thrive in today’s digital-first world.

Exclusive Learner Benefits — Designed to Give You More Than Just a Certificate

When you enrol, you don’t just gain access to a course — you unlock a set of premium learning benefits created to make your experience easier, smarter, and more rewarding.

  • 1-to-1 Tutor Support

Get direct help from real experts, not automated replies. Whenever you’re unsure about a topic or need guidance, your dedicated tutor is just a message away — ready to explain, simplify, and help you progress faster.

  • 4 Expert-Led Webinars Per Year

Learn straight from industry professionals in live sessions packed with insider tips, real-world applications, and Q&A opportunities. Each webinar adds new depth to your learning and keeps your skills current with industry trends.

  • 24/7 Access

Study entirely on your own terms. Whether you’re revising late at night, checking a process in the workshop, or learning during the weekend, all your course materials are available anytime, from any device.

  • TOTUM Discount Card – Save Big, Live Smart

Your enrolment comes with a TOTUM Discount Card, trusted by thousands of UK students for its unbeatable savings. Save over £550 per year on everyday essentials, from Halfords, B&Q, Screwfix, Toolstation, and Apple to restaurants, clothing brands, and entertainment. Enjoy exclusive cashbacks and student-only offers both online and in-store. Plus, receive a FREE government-approved 18+ photo ID, valid proof of age and identity accepted across the UK.

It’s not just a card — it’s a lifestyle upgrade that helps you stretch your money further while you build your career skills.

You simply won’t find this level of value, support, and real-world benefit bundled together anywhere else — it’s what makes this learning experience truly one of a kind.

Please note: The TOTUM card is not included in the course price. Additional fees may be required if you choose to apply for or claim a TOTUM card.

Achievement

Certificates

Assessment details

Assignment

Included in course price

CPD

150 CPD hours / points
Accredited by CPD Quality Standards

Curriculum

This course contains

Format: 25 Videos (with subtitles and transcripts)

Duration: 4h and 14m

    • 1: Chapter 01 Introduction to Digital Marketing 09:54
    • 2: Chapter 02 Define Your Business & Target Audience 09:28
    • 3: Chapter 03 Brand Identity 10:41
    • 4: Chapter 04 Websites 11:55
    • 5: Chapter 05 Email Marketing 11:15
    • 6: Chapter 06 Copywriting, Blogging & SEO 09:31
    • 7: Chapter 07 Introduction to YouTube 11:29
    • 8: Chapter 08 Video Marketing 10:23
    • 9: Chapter 09 Facebook Groups (Social Media Marketing) 13:34
    • 10: Chapter 10 Facebook Pages (Social Media Marketing) 09:29
    • 11: Chapter 11 Facebook Ads (Social Media Marketing) 10:19
    • 12: Chapter 12 Facebook Retargeting (Social Media Marketing) 09:09
    • 13: Chapter 13 Facebook for Local Business (Social Media Marketing) 08:48
    • 14: Chapter 14 Google Ads (Google AdWords) 08:43
    • 15: Chapter 15 Twitter (Social Media Marketing) 11:24
    • 16: Chapter 16 Instagram (Social Media Marketing) 10:06
    • 17: Chapter 17 Pinterest (Social Media Marketing) 09:18
    • 18: Chapter 18 LinkedIn Marketing (Social Media Marketing) 08:57
    • 19: Chapter 19 Periscope (Social Media Marketing) 08:59
    • 20: Chapter 20 Social Media Live Streaming 10:49
    • 21: Chapter 21 Podcasting 07:55
    • 22: Chapter 22 Quora 11:07
    • 23: Chapter 23 Google Analytics 10:02
    • 24: Chapter 24 Google Plus (Social Media Marketing) 09:48
    • 25: Chapter 25 Conclusion 10:09

Description

Why Should You Take this Digital Marketing Course?

Digital marketing allows businesses to reach a wider audience at a lower cost than traditional marketing methods. Digital marketing also allows for greater creativity and flexibility, allowing you to target specific demographics and interests. With graphics, videos and other multimedia, you can create visually appealing campaigns that grab your audience's attention.

Overall, our digital marketing course will provide you with the skills and knowledge necessary to promote your business in the digital world effectively. Whether you are a business owner, marketing professional, or looking to start a career in digital marketing, this course is a valuable investment in your future.

Learning Outcomes:

  • Learn as much as you can about the world of digital marketing.
  • Understand your target audience and how to reach them.
  • Possess thorough understanding of copywriting, blogging and SEO.
  • Learn about brand identity fundamentals and brand identity tools.
  • Be aware of the importance of website and email marketing.

Benefits you'll enjoy:

  • Engaging and premium quality learning materials
  • 24/7 access to this course materials for a year
  • Tutor support on weekdays (Monday – Friday)
  • Study at your convenience

So why wait? Enrol in a digital marketing course today and take the first step towards a successful and rewarding career in the digital world. With the right training and dedication, you can become a digital marketing expert and drive the success of your business.

The course is delivered through our online Digital Marketing Institute platform, accessible through any internet-connected device. There are no formal deadlines or teaching schedules, meaning you are free to study the course at your own pace. You are taught through a combination of:

  • Video lessons
  • Online study materials
  • Mock exams
  • Multiple-choice assessment

Accreditation

  • Quality Locence Scheme QLS Endorsed
  • CPD Quality Standard Approved

Who is this course for?

Our course is designed for anyone who wants to learn how to promote their business or products online and gain a competitive edge in the digital world or anyone currently working in the field and want to further their education and skills.

This course is particularly effective for-

  • Owners of upcoming startups who are unsure about where to begin.
  • Operators of websites who experience traffic and sales difficulties.
  • Anyone who wants to add highly paid talents to their resume.

Requirements

No prerequisites are required. Anyone from any academic background can take this course. All you need is an internet-enabled smart device and a growth mindset.

Career path

Job you can explore such as:

  • Paid Social Manager
  • Paid media marketing
  • SEO Manager
  • SMM - Social media manager
  • Ecommerce Manager
  • Digital Marketing Manager
  • Social Media Manager
  • SEO Specialist
  • PPC Manager
  • Content Marketing Manager
  • Email Marketing Specialist
  • Digital Analytics Manager
  • E-commerce Manager
  • Digital Advertising Manager
  • Web Analyst.
  • Mobile Marketing Manager
  • Marketing Automation Specialist

Questions and answers

Reviews

3.4
Course rating
70%
Service
70%
Content
66%
Value

Legal information

This course is advertised on Reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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Similar subjects: Digital marketing, Google ads, PPC, Marketing
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