Want to get into Digital Marketing? This course is the place to start! Written by Mark Wright, winner of The Apprentice in 2014, this course will teach you the most up to date and career-ready information you need!
This course will teach you all the essential Digital Marketing skills you will need to launch your career to a new level, and will cover 3 key areas:
SEO – PPC – Social Media
After the 2014 series of BBC’s show The Apprentice, Lord Sugar invested in Mark Wright and they went into business together, founding Climb Online, a Digital Marketing agency. While growing the company, it because apparent that basic Digital Marketing training wasn’t as commonplace as imagined, so Mark set out to train people in Digital Marketing – and Climb Academy was born.
Digital Marketing is one of the fastest growing sectors in the world – and there are few Digital Marketing agencies that are growing as fast as Climb Online. They are the fasted growing Digital agency in the UK and the 3rd fastest growing agency in Europe. All new staff are trained using this course, so if it’s a requirement for Climb Online, it should be a requirement for everyone!
Who are Climb Academy?
Climb Academy provides both learners and professionals with the opportunity to develop their skillset in Search Engine Optimisation (SEO), Pay-Per-Click (PPC) advertising and Social Media management.
Our course, A Level 1 Introduction to Digital Marketing, exposes how to harness the power of digital marketing within the marketing strategy for your organisation.
On completion of the courses, candidates will be able to secure marketing roles within a business or agency environment.
This course is split into 3 modules; SEO, PPC and Social Media. This will give you the best possible foundations with which to build your Digital Marketing Career on.
Search Engine Optimisation
- What is SEO?
- Why is it important for businesses?
- How businesses can use SEO.
- Setting goals for an SEO campaign.
- An SEO strategy – citations, links and on site.
- What is link building?
- Creating engaging content to build trust and relationship with your clients.
- Evaluating the performance of SEO campaigns
- What is PPC?
- Why is PPC important for businesses?
- How can businesses use PPC?
- Bing Advertising
- Google Advertising
- Display Advertising
- Re-Marketing Advertising
- Setting Goals for a PPC Campaign
- Evaluating the performance of PPC campaigns
- Metrics to use to track and analyse the performance of a PPC campaign.
- What is Social Media?
- Why is it important for businesses?
- How businesses can use Social Media.
- Using Social Media channels to build trust and relationships with clients.
- Facebook Advertising
- Twitter Advertising
- LinkedIn Advertising
- Setting Goals for a Social Media Campaign
- Evaluating the performance of Social Media campaigns.
- Metrics to use to track and analyse the performance of a Social Media campaign.
- Email Marketing
These 3 modules will provide you with everything you need to know about Digital Marketing, without a lot of the stuff you don’t need to know, like a lot of providers.
Who is this course for?
This course is ideal for anyone looking to forge a career in one of the fastest growing and most exciting industries in the world right now!
There are no requirements for participation in this course, other than a passion for Digital Marketing!
There are many different roles in a variety of different sectors where Digital marketing knowledge can be hugely beneficial:
- Account Executive
- Account Manager
- Digital Marketing Officer
- Digital Marketing Manager
- Marketing Assistant
Plus, many more!
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