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Professional Customer Service, CRM and Sales Skills Training cover image

Professional Customer Service, CRM and Sales Skills Training
Empower UK Employment Training

4-Course Bundle | Advance Your Customer Service, CRM Systems & Professional Sales Techniques | Instant Access

Summary

Price
£16 inc VAT
Study method
Online, On Demand 
Course format
66 Videos (with subtitles and transcripts) and 4 PDFs
Duration
2.6 hours · Self-paced
Qualification
No formal qualification
Certificates
  • Reed Courses Certificate of Completion - Free
Additional info
  • Tutor is available to students

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Overview

Building positive customer relationships requires more than product knowledge. It demands effective communication, emotional awareness, problem-solving skills, and the ability to handle challenging situations with confidence. This customer service course combines customer care, customer relationship management, emotional intelligence, and objection handling to help learners improve service delivery and workplace performance. You'll gain practical customer service skills for managing customer enquiries, resolving complaints, strengthening client relationships, supporting business operations, and contributing to long-term customer satisfaction across a wide range of professional environments.

What's Included

  • 4 professionally designed online courses
  • Digital certificate upon successful completion
  • Tutor support throughout your learning journey
  • Assessments to reinforce practical knowledge
  • Self-paced online learning with flexible study hours
  • Lifetime access to all course materials
  • Accessible on computers, tablets, and smartphones

Learning Outcomes

  • Develop effective customer service communication techniques for professional workplace interactions.
  • Apply customer relationship management (CRM) principles to strengthen customer engagement and long-term relationships.
  • Identify practical customer service methods for resolving complaints and managing difficult conversations professionally.
  • Strengthen emotional intelligence to improve empathy, communication, and professional judgement in customer service situations.
  • Implement proven sales objection handling techniques with confidence and professionalism.
  • Enhance customer satisfaction through effective problem-solving, customer care, and service delivery.
  • Demonstrate professional customer service behaviours that support business reputation, customer loyalty, and operational success.

Certificates

Curriculum

This course contains

Format: 66 Videos (with subtitles and transcripts) and 4 PDFs

Duration: 2h and 35m

    • 1: Customer Service : 1.1 The Internal Game - Mastering Your Mindset 03:01
    • 2: Customer Service : 1.2 Decoding Interactions - The Code of Conversati 02:03
    • 3: Customer Service : 1.3 Change The Conversation - The Power of The Adu 02:36
    • 4: Customer Service : 2.1 Challenging Sales First 01:36
    • 5: Customer Service : 2.2 The Foundation - Know Them & Guide Them 03:14
    • 6: Customer Service : 2.3 The Long Game - Keep Them 01:49
    • 7: Customer Service : 3.1 Customer Opportunity - Conflict to Growth 01:36
    • 8: Customer Service : 3.2 Customer Frustration & De- escalation Skill 01:54
    • 9: Customer Service : 3.3 Phone vs. In - Person & True Resolution 04:33
    • 10: Customer Service : 4.1 Understanding the Challenge - Difficult Custom 01:58
    • 11: Customer Service : 4.2 De - escalation Playbook 02:04
    • 12: Customer Service : 4.3 From Fix to Follow - Up 03:00
    • 13: Study Guide_ Mastering Difficult Conversations and Building Lasting Relationship 07:00

    • 14: Customer Service : 1.1 The Truth About Perks 01:33
    • 15: Customer Service : 1.2 What is CRM 00:56
    • 16: Customer Service : 1.3 The Four Faces of CRM 01:06
    • 17: Customer Service : 1.4 The Price of Loyalty 01:07
    • 18: Customer Service : 1.5 Your Data , Their Rules 01:22
    • 19: Customer Service : 2.1 The Common CRM Mistake 01:27
    • 20: Customer Service : 2.2 A Requirement Driven 00:39
    • 21: Customer Service : 2.3 Defining Your Core Need 00:48
    • 22: Customer Service : 2.4 The 5 - Step Function Cycle 01:00
    • 23: Customer Service : 2.5 Tech Selection Checklist 02:02
    • 24: Customer Service : 2.6 Tech is Half the Equation 01:37
    • 25: Customer Service : 3.1 Why Retention Is King 02:41
    • 26: Customer Service : 3.2 A Strategic Framework 00:35
    • 27: Customer Service : 3.3 Pillar 1 Map The Journey 01:07
    • 28: Customer Service : 3.4 Pillar 2 Predict Churn 01:34
    • 29: Customer Service : 3.5 Reward Loyalty 01:48
    • 30: Customer Service : 3.6 Your 90 - Day Plan 01:15
    • 31: Customer Service : 4.1 Designing Successful CRMs 04:33
    • 32: Customer Service : 4.2 Understand the customer story 04:01
    • 33: Customer Service : 5.1 Building Blocks of CRM 02:42
    • 34: Customer Service : 5.2 The Customer Life Cycle 05:07
    • 35: Study Guide_ A Comprehensive Guide to Building Lasting Customer Connections 06:00

    • 36: Customer Service : 1.1 Emotions 01:53
    • 37: Customer Service : 1.2 Mindfulness 01:15
    • 38: Customer Service : 1.3 Emotional Intelligence 01:20
    • 39: Customer Service : 1.4 Empathy 01:21
    • 40: Customer Service : 1.5 Integration 02:02
    • 41: Customer Service : 2.1 Mastering the Spoken Word 02:33
    • 42: Customer Service : 2.2 Decoding the Unspoken 01:39
    • 43: Customer Service : 2.3 The Full Conversation 01:05
    • 44: Customer Service : 2.4 Your Superpower 00:53
    • 45: Customer Service : 3.1 The Hidden Architecture 01:31
    • 46: Customer Service : 3.2 The Awareness Trinity 02:21
    • 47: Customer Service : 3.3 Your Emotional Toolkit 03:01
    • 48: Customer Service : 3.4 From Reaction to Wisdom 01:58
    • 49: Customer Service : 4.1 The Mindful Pause 03:37
    • 50: Customer Service : 4.2 Reflective Inquiry 01:34
    • 51: Customer Service : 4.3 Emotional Mastery 02:24
    • 52: Study Guide_ Mastering Emotional Intelligence, Mindfulness, and Effective Commun 07:00

    • 53: Customer Service : 1.1 The Objection Roadblock 00:50
    • 54: Customer Service : 1.2 A Mindset Shift 00:38
    • 55: Customer Service : 1.3 Why Prospects Object (2) 01:02
    • 56: Customer Service : 1.4 Turning No into Yes (2) 01:38
    • 57: Customer Service : 1.5 Opportunity Mindset 00:57
    • 58: Customer Service : 2.1 Objection Are Opportunities 01:27
    • 59: Customer Service : 2.2 Acknowledge, Ask, Advocate 00:55
    • 60: Customer Service : 2.3 The Empathy Playbook 01:41
    • 61: Customer Service : 2.4 Turning Objection into Question 01:20
    • 62: Customer Service : 2.5 Handlng Unvoiced 00:46
    • 63: Customer Service : 2.6 Your Objection Handling Toolkit 01:14
    • 64: Customer Service : 3.1 The Psychology of No 01:26
    • 65: Customer Service : 3.2 Cognitive Biases 03:17
    • 66: 3.3 Your Negotiation Toolkit 01:29
    • 67: 3.4 Crafting the Win Win 01:24
    • 68: 4.1 The Final Hurdles 02:16
    • 69: 4.2 When to Close 06:26
    • 70: Study Guide_ Mastering Sales Objections_ Turning Challenges into Opportunities 07:00

Description

Customer Handling 101: How to Deal with Difficult Customers

Learn practical customer service techniques for managing challenging customer interactions calmly and professionally. Build confidence in handling complaints, reducing conflict, and maintaining positive customer experiences that protect organisational reputation and improve customer satisfaction.

Customer Relationship Management (CRM): Professional Online Training

Explore the principles of customer relationship management (CRM) and understand how effective CRM practices support customer service excellence, business growth, and customer retention. Learn how organised customer information and professional communication improve service quality, customer engagement, and operational efficiency.

Emotional Intelligence, Mindfulness and Empathy: Online Training

Develop emotional intelligence and greater self-awareness to deliver professional customer service with empathy and confidence. Strengthening these skills helps improve stakeholder communication, teamwork, conflict resolution, and build stronger customer relationships based on trust and understanding.

Sales Objection Handling: Professional Online Certification

Master practical sales objection handling techniques to support effective customer service during the sales process. Learn how to identify customer concerns, respond to objections professionally, build customer confidence, and contribute to successful business outcomes through improved communication and problem-solving.

Who is this course for?

  • Receptionists, Front Desk and Office Administrators
  • Retail, Hospitality and Call Centre staff
  • Business Development and Account Management professionals
  • Team Leaders and Supervisors responsible for customer-facing teams
  • Small business owners and entrepreneurs managing client relationships
  • Individuals preparing for customer service or sales-related job roles

Requirements

  • No prior experience is required

Career path

Career pathways include:

  • Customer Service Advisor (£22,000–£30,000 per annum)
  • Customer Relations Executive (£25,000–£35,000 per annum)
  • CRM Coordinator (£28,000–£40,000 per annum)
  • Sales Support Executive (£24,000–£36,000 per annum)
  • Client Services Officer (£26,000–£38,000 per annum)
  • Customer Experience Specialist (£30,000–£45,000 per annum)

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Legal information

This course is advertised on Reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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Similar subjects: Customer service, KYC, Retail, Business
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