Product Strategy & Management
8 Weeks - Part Time - Online Course
Experience Haus
Summary
- Tutor is available to students
- Certificate of completion available and is included in the price
Overview
The most innovative, online Product Strategy course on the market. For UX/UI designers getting into Product Design and Product Managers fast-tracking their career.
Better pound-for-pound value. Power up your product potential.
Do it properly with real-world experience.
Key features:
- Real client brief for your portfolio
- Entire end-to-end process with no corners cut
- 100% live workshops & feedback, no pre-recorded content
- Small & intimate: 12 students per class max
- Free 1:1 mentoring and coaching whenever you need it
- Course completion certificate
- Proven track record: incredible projects, career change & acceleration
After the course
- Membership to an exclusive design community where jobs are posted, trends shared, and free workshops & events staged to continue growth
- Lifelong support and portfolio advice
Where our alumni work now:
Facebook, Deloitte, IBM, Samsung, Vodafone, M&S, BBC, Babylon Health, Citibank, The FA, Ogilvy and many more.
Course media
Resources
- Product Strategy & Management - 8 Weeks Part Time Syllabus - download
Description
At Experience Haus, we give students the best possible chance of breaking into a career in Product Design and Management by providing ten-times the learning experience at a fraction of the cost.
Under the guidance of our expert practitioner instructors, you will be given a real-life client brief to tackle during the course. Put your learnings into immediate practise whilst gaining a strong project for your portfolio to stand out from the crowd. Showcase your development by delivering a presentation to your client summarising your journey, process, and final outcomes.
Role of a Product Manager
- Stakeholder management
- Being the voice of the customer
- The typical day in the job
Process & Frameworks
- Product development lifecycle
- Popular frameworks and methodologies
- Agile, Lean, Waterfall
Customer Development
- Developing personas
- Conducting user research
- Finding and developing customers
- Working with Product/UX designers
Project Risks
- Product and project risks
- Identifying and mitigating risks
- Effective project planning
Market Research
- Direct vs indirect competitors
- Competitor analysis frameworks.
- Market positioning
Business Model Design
- Understanding business models
- Lean canvas
- Developing a new product
Minimal Viable Product
- What is an MVP?
- Learning through experimentation
- Reach product/market fit
Metrics & KPIs
- Identify the correct metrics/KPIs
- Reviewing industry tools
- Actionable metrics vs vanity metrics
Features & Roadmaps
- Writing user stories
- Feature prioritisation
- Creating product roadmaps
Pricing
- Pricing approaches
- Forecasting demand and revenue
- Popular pricing models
Stakeholder Management
- Collaboration and communication skills
- Identifying the right stakeholders
- Stakeholder research
Understanding Technology
- The full stack
- Working with developers
- Technical feasibility
You get full access to your tutor and can request time with them at any stage throughout the course and after. There are no limits. We are here to support you on your career journey - offering lifelong portfolio guidance, interview prep and advice.
Once you are part of the Haus community, you will always be part of it. You will have access to our alumni events, network, instructors, slack community and monthly portfolio review sessions.
Course Syllabus
Check out our syllabus in the resources section to familiarise yourself a little more with the format and curriculum.
Want to find out more and get a flavour of how we teach?
Come along to our ‘Introduction to Product Strategy & Management’ info session - learn how to power-up your product potential, followed by a session explaining all about our course and the curriculum.
Book via this link: https://experiencehaus.com/course/intro-product-strategy/
Who is this course for?
The course is perfect for anyone who is looking to add core product strategy & management skills to their existing skillset, or those looking to refresh current skills.
Previous students include UX / UI designers, product managers, entrepreneurs, business analysts, account managers, front-end developers, graphic designers and brand consultants.
Requirements
Although there are no prerequisites to take the course, having a keen interest in strategy definitely helps. There is no need to have any knowledge of particular software as you will be taught everything along the way.
Questions and answers
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Legal information
This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.
FAQs
What does study method mean?
Study method describes the format in which the course will be delivered. At reed.co.uk courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.
What are CPD hours/points?
CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on reed.co.uk, many of which can be completed online.
What is a ‘regulated qualification’?
A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.
What is an ‘endorsed’ course?
An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body’s logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
