Product Pricing and Sales Negotiation Certification

5 Hour Online CPD Accredited Course With Tutor Support.

Active Recruitment Ltd


£59 inc VAT
Or £19.67/mo. for 3 months... Read more
Study method
Online, self-paced
5 Hours
Access to content
Lifetime access
No formal qualification
5 CPD hours / points
Additional info
  • Exam(s) / assessment(s) is included in price
  • Tutor is available to students

1 student purchased this course

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Setting the correct pricing can result in a host of important business implications. Evaluating the pricing for your product is not only important from the point of view of profits, but also with how it fits in with your marketing strategies. Charging a fair price for your product or service involves evaluating perceptions and understanding the market. Several factors play a role in deciding the pricing of your product including competitors’ rates, your experience and brand name, value perceptions and negotiated rate and so on.


5 CPD hours / points
Accredited by The CPD Certification Service


In fact, many small businesses leverage pricing to change market share, generate revenue and compete in the market. Pricing is much more than justifying the bottom line; it can help establish your market position and help set the stage for future business strategy.

What's Covered in the Course?

The course on pricing strategy covers the following topics:

  • The difference between haggling and negotiation and how to use the good-cop, bad-cop routine successfully during negotiations
  • The advantages of naming the price first and how you can lead the negotiation and fix range parameters
  • Best pricing strategies for Kindle and paperback books
  • How freelancers should price their books in the beginning and when they should increase the prices
  • How to use discounts and promotions and the role of value perception in setting price
  • How to price apps and understanding SEO algorithms on ecommerce sites
  • Price tactics and suggestions to extend lifetime value of your customers

The video course on pricing strategy offers the following benefits

  • You can reinforce your position during negotiations by understanding your customer better
  • You can avoid pricing mistakes that may affect your bottom line
  • You will gain a better understanding of the factors that affect pricing strategy that in turn impact business outcomes
  • You understand how to price your products on popular ecommerce sites

By understanding pricing strategies and tips, you put yourself in a better market position and can plan for future diversion or expansion.


Internet access

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What does study method mean?

Study method describes the format in which the course will be delivered. At courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

What are CPD hours/points?

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on, many of which can be completed online.

What is a ‘regulated qualification’?

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

What is an ‘endorsed’ course?

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body’s logo if they wish. Certain awarding bodies - such as ABC Awards and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.


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