Product Management

Product Management | Endorsed by ABC Awards | CPD Accredited Certificate | 50 CPD Points

CPD Courses


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£10 inc VAT (was £395)
Offer ends 14 April 2020
Study method
Online, self-paced
200 Hours
50 CPD hours / points
Endorsed by ABC Awards
Additional info
  • Exam(s) / assessment(s) is included in price
  • Tutor is available to students

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Product Management

Certificate of achievement in Product Management Level 3. Additional CPD Accredited Certificate with 50 CPD points available with no extra study.

Looking for an accessible, affordable and flexible online course to suit your lifestyle? Kick your success story into overdrive, with this endorsed Level 3 Certificate in Product Design & Management!

Behind every successful product is a team of talented and experienced product managers. Contrary to popular belief, successful products don’t simply happen by chance. Quite the opposite – every step of the product’s journey from conceptualisation to reaching end-user is carefully planned and orchestrated. Professional product managers are responsible for creating and optimising all aspects of the product’s strategy. They ensure that product’s development, manufacture, packaging, branding, marketing, pricing and distribution all happen in accordance with the company’s predetermined objectives. They don’t play a hands-on role in the design or creation of the product, but instead ensure it achieves its goals.

The role of the product manager differs from one organisation to the next. Nevertheless, the product manager will usually oversee all aspects of market research, product strategy development, communications management, product development and marketing, customer feedback analysis and more. They are, in essence, the linchpin of the business intelligence used to create and distribute successful products. For those with the skills, knowledge and confidence to thrive in product management, career opportunities worldwide abound!

Whether currently working in Product Design & Management or considering a career-change, this Level 3 Certificate in Product Design & Management could make all the difference! Get to know the product lifecycle in-depth, master the art of effective marketing and build the confidence to oversee all aspects of product development and distribution.

Study in your own time and at your own pace, with expert tutor support provided throughout!


Endorsed by ABC Awards


50 CPD hours / points
Accredited by The CPD Standards Office

Course media


Product Management

Product Management - Course Benefits

We work hard to ensure our courses are as accessible as possible for ambitious learners worldwide. Sign up for this Level 3 Certificate in Product Management and access the following student benefits:

  • The freedom to study from any location worldwide at a pace that suits you – no deadlines or time-restrictions to worry about.
  • Round-the-clock access to all course materials and study aids required, via our exclusive digital learning platform.
  • Expert support and guidance from your own personally-assigned tutor, who will help you gain maximum value from your studies.
  • Guarantee of high-quality, low-cost distance learning, with no hidden fees and no additional course materials or textbooks required.
  • The opportunity to enhance your long-term outlook with an endorsed Level 3 Product Management Certificate from a recognised awarding body.

Learning Objectives

This exclusive online study program has been designed for current and prospective product managers alike. An important specialism within the field of project management, the product manager contributes directly to the performance and prosperity of the entire organisation. Their observations, analysis, communication and strategic planning make it possible to design, manufacture and distribute successful products. Their expertise and input have a direct impact on all aspects of the product lifecycle from start to finish.

This course has been designed to introduce candidates to the skills, knowledge and competencies required to thrive in product management. Open to newcomers and existing members of the workforce alike, an endorsed Level 3 Product Management Certificate could lead to enhanced career prospects in key markets worldwide. No prior knowledge or experience is required, with full tutor support provided throughout. For anyone looking to climb the career ladder in a product management setting, this exclusive course comes highly recommended.

Upon completion of the course, successful candidates will take away important knowledge and practical skills such as:

  • Significantly improved communication skills
  • A detailed understanding of the product lifecycle
  • General project management skills and acumen
  • Enhanced marketing and advertising skills
  • Understanding of key distribution channels
  • Product pricing and packaging skills
  • Professional branding and promotional skills
  • The confidence to climb the career ladder

Course Outline

This all-new Level 3 Product Management Certificate is ideal for anyone looking to reach the very top of the career ladder in a product management setting. Each of the five course units concludes with an online assessment, which your personally-assigned tutor will mark and return with helpful feedback.

Unit 1 - Product Development and Product Lifecycle

This unit covers the following topics:

  • Value of Product Innovation
  • New Product Development
  • Generating an Idea
  • Idea Vetting
  • Concept Development and Testing
  • Reasons for Product Failure
  • Product Life Cycle
  • The Introductory Stage
  • Plus more

Unit 2 - Product Pricing Strategies

This unit covers the following topics:

  • The Function and Value of Price
  • Profit- Oriented Objectives
  • Sales Volume- Oriented Objectives
  • The Product’s Value to the Buyer
  • Types of Costs
  • The Basic Methods of Price Determination
  • The Going Rate Pricing
  • Plus more

Unit 3 - Branding and Packaging

This unit covers the following topics:

  • Inventory Management
  • Branding
  • The Meaning and Importance of Branding
  • The Brand Name versus Trade Mark
  • Advantages and Disadvantages
  • Societal View
  • Branding Decisions
  • Selecting a Good Brand Name
  • Packaging
  • Packaging Industry
  • Functions of Packaging
  • Plus more

Unit 4 - Channels of Distribution

This unit covers the following topics:

  • What is a Channel of Distribution?
  • Functions of Channels of Distribution
  • Channels of Distribution Used
  • Indirect Channels
  • Channels of Distribution Used for Consumer Goods
  • Factors Influencing the Choice of Channel
  • Product Considerations
  • Market Considerations
  • Middleman Considerations
  • Company Considerations
  • Plus more

Unit 5 – Marketing Your Product

This unit covers the following topics:

  • Introduction to Marketing
  • Consumer and Market Analysis
  • Analyzing the Competition and Yourself
  • Analyzing Distribution Channels
  • Creating a Marketing Plan
  • Leveraging Social Media
  • Selling Your Product
  • Plus more

Who is this course for?

Product Management

Millions of businesses worldwide rely on the specialist input and expertise of professional product managers. From start to finish, every stage of a product’s lifecycle is studied, analysed and optimised by those who work in product management. This course is therefore suitable for existing product managers looking to climb the career ladder, along with newcomers exploring dynamic career opportunities worldwide. We also strongly recommend this Level 3 Product Management Certificate for business owners and prospective entrepreneurs. If your company creates or distributes products of any kind, advanced product management skills could make all the difference.

We welcome ambitious candidates from all over the world, imposing no strict entry-criteria and no deadlines. Just as long as you have a connected computer and a good grasp of the English language, you’re guaranteed to be accepted! Your expert tutor will provide all the support you need to gain maximum value from your studies, alongside our wider student support team. All learning materials are included in the course price as standard, so there’s nothing to pay at any time after enrolment. Whatever your current position and objectives, we’re here to help you take that next important step!

Enrolment is open 365 days a year, so get started on your Level 3 Certificate in Product Design & Management today!


Product Management

No particular entry requirement.

OPTION-I: Endorsed Certificate of Achievement from ABC Awards

At the end of the course, learner can claim an endorsed certificate by paying £85 accreditation fee+postal charges.

Certificate of course Completion

(soft copy) can be claimed for £15. If you need hard copy of this certificate you will pay £25

OPTION-II: CPD Certificate

Upon successful completion of the course, a fee is payable for a CPD Accredited Diploma in PDF format or hard copy.

CPD Accredited Diploma (PDF format)=£30

CPD Accredited Diploma (Hardcopy)=£75

Postage Charges:

National £9

International £15

Career path

Product Management

An endorsed Product Management Course could open the door to any number of incredible careers all over the world. Typical roles and job titles that fall within the field of Product Management include:

  • Associate Product Manager
  • Junior Product Manager
  • Product Manager
  • Senior Product Manager
  • Product Lead
  • Lead Product Manager
  • Prod Director
  • Group Product Manager

Questions and answers

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