Product Management

Product Management Level 3 by ABC Awards,CPD Accredited | 50 CPD Credits | Tutor Support, Study Material & Exam included

Brentwood Open learning College


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£10 inc VAT (was £395)
Offer ends 18 August 2020
Study method
Online, self-paced
200 Hours
No formal qualification
50 CPD hours / points
Endorsed by ABC Awards
Additional info
  • Exam(s) / assessment(s) is included in price
  • Tutor is available to students

17 students purchased this course

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Product Management

Certificate of achievement in Product Management Level 3. Additional CPD Accredited Certificate with 50 CPD points available with no extra study.

Product Management Level 3. Endorsed Certificate of Achievement. Take your career to the next level and excel in Product Management, with this fully-endorsed online study program! Enrol today for the opportunity to enhance your outlook with an exclusive Level 3 Product Management Certificate!

Product Management is all about strategy. While the role itself may differ from one organisation to the next, it is a position geared towards the successful development, launch and continuous improvement of a company’s products. Operating in accordance with the wider product strategy, the product manager focuses on the strategic and tactical elements of a product’s journey to the end-user. They do not, however, play a role in the hands-on design and development of the product itself.

Typically, Product Managers focus their efforts on five key areas of responsibility – research and analysis, strategy development, communication planning, development coordination and the collection and evaluation of feedback. Their job is to ensure that everyone involved in the project at any level has the knowledge and resources required to contribute to a collective goal. At its heart therefore, product management is a specialist area of project management – one that drives the entire project lifecycle from start to finish.

This all-new Level 3 Diploma in Product Management has been designed for anyone looking to thrive in a product management capacity. Study a detailed dissection of the product lifecycle, the importance of an effective pricing strategy and how to market products for maximum impact. Get to know the advantages and disadvantages of available distribution channels, the cornerstones of an effective and branding strategy and so much more besides.

Enjoy the freedom to study from any location at a pace that suits you, with no time-restrictions to worry about and no deadlines to meet!


Endorsed by ABC Awards


50 CPD hours / points
Accredited by The CPD Standards Office

Course media


Product Management

Product Management - Course Benefits

Our courses have been designed to accommodate even the busiest lifestyles, with complete flexibility from start to finish. Work towards a Level 3 Diploma in Product Management online and enjoy the following student benefits:

  • Flexible studies – access your course and all the learning resources you’ll need via our 24/7 digital learning platform.
  • Expert support – your personally-assigned tutor will provide all the support you need to successfully complete the course.
  • Open to all – with no strict entry requirements to fulfil, our courses welcome ambitious and enthusiastic candidates worldwide.
  • Affordable education – our courses provide an accessible and affordable alternative traditional classroom studies.
  • Fully-endorsed courses – enrich your CV with an endorsed Level 3 Product Management Certificate for better career prospects!

Learning Objectives

The primary objective of this course is to communicate the roles, responsibilities and daily duties of product management professionals. Every organisation worldwide involved in the production and distribution of products relies on the skills, knowledge and general acumen of talented project managers. A role based primarily around strategy and analysis, successful project managers must be natural problem-solvers and excel in critical-thinking. Their input has a direct impact on the success of not only product, but the organisation as a whole.

An endorsed Level 3 Product Management Certificate could open the door to countless careers in key markets worldwide. A series of five engaging units introduce the theory, knowledge and practical skills required to thrive in a product management setting. With no prior knowledge or experience required, candidates are guided through the intricacies of product management starting from ground-level.

Upon completion of the course, successful candidates will benefit from a variety of invaluable skills and competencies including:

  • A detailed understanding of the product lifecycle
  • The skills required to create an effective pricing strategy
  • Professional-level branding and packaging skills
  • An understanding of various distribution channels
  • Advanced marketing and promotional skills
  • The confidence to pursue a career in product management

Course Outline

This inspiring Level 3 Product Management Certificate is open to jobseekers and existing members of the workforce alike, with no specific knowledge or experience required. Course content is delivered by way of five detailed units, which conclude with online assessments your tutor will mark and return with feedback.

Unit 1 - Product Development and Product Life Cycle

This unit covers the following topics:

  • Value of Product Innovation
  • New Product Development
  • Generating an Idea
  • Idea Vetting
  • Concept Development and Testing
  • Reasons for Product Failure
  • Product Life Cycle
  • The Introductory Stage
  • Plus more

Unit 2 - Product Pricing Strategies

This unit covers the following topics:

  • The Function and Value of Price
  • Profit- Oriented Objectives
  • Sales Volume- Oriented Objectives
  • The Product’s Value to the Buyer
  • Types of Costs
  • The Basic Methods of Price Determination
  • The Going Rate Pricing
  • Plus more

Unit 3 - Branding and Packaging

This unit covers the following topics:

  • Inventory Management
  • Branding
  • The Meaning and Importance of Branding
  • The Brand Name versus Trade Mark
  • Advantages and Disadvantages
  • Societal View
  • Branding Decisions
  • Selecting a Good Brand Name
  • Packaging
  • Packaging Industry
  • Functions of Packaging
  • Plus more

Unit 4 - Channels of Distribution

This unit covers the following topics:

  • What is a Channel of Distribution?
  • Functions of Channels of Distribution
  • Channels of Distribution Used
  • Indirect Channels
  • Channels of Distribution Used for Consumer Goods
  • Factors Influencing the Choice of Channel
  • Product Considerations
  • Market Considerations
  • Middleman Considerations
  • Company Considerations
  • Plus more

Unit 5 - Marketing Your Product

This unit covers the following topics:

  • Introduction to Marketing
  • Consumer and Market Analysis
  • Analyzing the Competition and Yourself
  • Analyzing Distribution Channels
  • Creating a Marketing Plan
  • Leveraging Social Media
  • Selling Your Product
  • Plus more

Who is this course for?

Product Management

Whether already working in product management or considering a career change, this fully-endorsed course could make all the difference. As competition intensifies across all sectors, employers and decision-makers are becoming more selective when both hiring and promoting from within. If you’re serious about maximising your potential and reaching the very top of the ladder, this Level 3 Product Management Certificate is for you. Business owners and prospective entrepreneurs could also find the teachings of this quality product management course invaluable.

We take pride in welcoming candidates from all backgrounds worldwide, providing quality online education at an unbeatable price. No deadlines, no time-restrictions and no entry-requirements to fulfil – the web’s most accessible and flexible distance learning programmes. Whatever you’re objectives, we’re standing by to help you take that next important step.

Get started on your Level 3 Diploma in Product Management today – enrol online in just a few clicks and kickstart your success story!


Product Management

No particular entry requirement.

OPTION-I:Endorsed Certificate of Achievement from ABC Awards

On course completion, learner can claim endorsed certificate by paying £85 accreditation fee+postal charges

Certificate of course Completion

Soft copy :£15

Hard copy of this certificate you will pay £25

OPTION-II:CPD Certificate

CPD Standards Office Accredited Certificate can be claimed on course completion, which will be issued in association with Oxford Home Study (PDF format or hard copy)

CPD Accredited Diploma (PDF format)=£30

CPD Accredited Diploma (Hard copy)=£75

Postage Charges:

National £9

International £15

Career path

Product Management

An endorsed Level 3 Product Management Certificate could transform your career prospects in any location worldwide. Typical job titles and roles within the field of Level 3 Diploma in Product Management include:

  • Associate Product Manager
  • Junior Product Manager
  • Product Manager
  • Senior Product Manager
  • Product Lead
  • Lead Product Manager
  • Product Director
  • Group Product Manager

Questions and answers

Currently there are no Q&As for this course. Be the first to ask a question.


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What does study method mean?

Study method describes the format in which the course will be delivered. At courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

What are CPD hours/points?

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on, many of which can be completed online.

What is a ‘regulated qualification’?

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

What is an ‘endorsed’ course?

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body’s logo if they wish. Certain awarding bodies - such as ABC Awards and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.


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