The Product Management Fundamentals and Lifecycle Management course consists of twelve structured modules, followed by an assessment, each addressing a core area of product management knowledge and lifecycle awareness.
The course begins with product development and the product lifecycle, examining how products are created, introduced, grown, maintained, and eventually phased out. Learners explore lifecycle stages and how management decisions influence product performance at each stage.
Product pricing strategies introduce approaches to pricing, cost awareness, value perception, and market positioning. Branding and packaging examine how visual identity, brand messaging, and packaging design support product recognition and customer engagement.
Channels of distribution explore how products reach customers, examining wholesale, retail, and direct distribution models. Types of warehouses introduce different storage facilities used to support product distribution, while functions of warehouses examine receiving, storage, order processing, and dispatch activities.
Warehouse operations and systems focus on operational workflows, warehouse management systems, and coordination processes that support product availability and efficiency. Inventory management introduces stock control principles, demand awareness, and balancing availability with cost.
The warehouse inventory cycle explores how products move through storage, replenishment, and fulfilment stages. Inventory tracking focuses on methods used to monitor product movement, accuracy, and visibility across supply chains.
Warehouse material handling examines equipment, handling methods, and operational safety awareness associated with moving products within storage environments. The course concludes with marketing your product, exploring promotional strategies, customer engagement, and aligning marketing activity with product lifecycle stages.
Certification
After successful completion of the Product Management Fundamentals and Lifecycle Management course, learners receive a free digital certificate from Reed confirming course completion. A provider-issued certificate is also available following verification, with optional premium certificates and academic transcripts available separately.
