
Product Management for Maximum Impact
What Products are, how you manage product, and what defines and makes product successful
Vasily Starostenko
Summary
- Reed courses certificate of completion - Free
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Overview
In this class we will focus on what Products are, how you manage product, and what defines and makes product successful. We will discuss Product Manager role (PM), key skills and responsibilities of PM, and what distinguishes good PM from bad PM.
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Who Product Manager is, what product manager is ultimately responsible for (setting the backlog of what is to be built) and how the go about doing that (knowledge of customer, market, data, industry, technology, etc.)
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What makes an effective PM (passion for product, strategic thinking, creativity, execution, leadership, cross-functional savvy, etc.).
Then we will take a deeper look into how Strategy is set for New Products, Growth Products, and Mature Products, and how product lifecycle affects priorities.
Certificates
Reed courses certificate of completion
Digital certificate - Included
Will be downloadable when all lectures have been completed
Curriculum
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Introduction 04:46
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Part 1 - Core Product Strategy Concepts 03:04
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Part 2 - Product Strategy Definition of Success 02:43
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Part 3 - Product Strategy and Product Lifecycle 01:33
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Part 4 - New Product Strategy 14:51
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Part 5 - Growth Product Strategy 05:40
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Part 6 - Mature Product Strategy 04:46
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Part 7 - Class Project 00:48
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Part 9 - Go To Market Strategy 05:10
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Conclusion 01:24
Course media
Description
In this class we will focus on what Products are, how you manage product, and what defines and makes product successful. We will discuss Product Manager role (PM), key skills and responsibilities of PM, and what distinguishes good PM from bad PM.
-
Who Product Manager is, what product manager is ultimately responsible for (setting the backlog of what is to be built) and how the go about doing that (knowledge of customer, market, data, industry, technology, etc.)
-
What makes an effective PM (passion for product, strategic thinking, creativity, execution, leadership, cross-functional savvy, etc.).
Then we will take a deeper look into how Strategy is set for New Products, Growth Products, and Mature Products, and how product lifecycle affects priorities.
For each product lifecycle stage will define key success formula which is essential to measuring right things and building Product Strategy that drives success. Formulas we will talk about are
- New Product Success as a multiple of Market, Team, Product, and Luck,
- Growth Product Success as Number of Customers, Growth Rate, Virality and K factor,
- Mature Product Success as Customer Lifetime Value or LTV: Revenue, Gross Margin, Retention, Customer Acquisition Cost
Course Target Audience: Students, curious about what Product Management role is about and how different products are managed. They have a basic understanding of the business world and want to be successful product strategists. They want to know how they can apply the tenets of product strategy to their own business or product, and that's exactly what we are covering in this class.
Course Goals
- Explain key concepts around Product Management and Strategy
- Explain qualitative and quantitative aspects of Product Management and critical importance of both
- Explain product lifecycle stages: New Product, Growth Product, Mature Product and define success for each
What class is NOT about
- How to decide if Product Manager job is good for me
- How to get a Product Manager job
- How to acquire key skills to become a successful product manager
What am I going to get from this course?
- Understand product strategy
Who is this course for?
- Product managers
Requirements
- No prior knowledge required
Questions and answers
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Legal information
This course is advertised on Reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.