Skip to content

Product Management Course

Free PDF Certificate included + Free Life Coaching Course I Free Retake Exam| Lifetime Access

Training Express Ltd


£12 inc VAT
Study method
4 hours · Self-paced
Access to content
Lifetime access
No formal qualification
10 CPD hours / points
  • Certificate of completion - Free
  • Certificate of completion - Free
Additional info
  • Exam(s) / assessment(s) is included in price
  • Tutor is available to students

7 students purchased this course

Add to basket or enquire


If you are running a company, working in a company, or planning to develop a product, then you must know about the process involved in managing the product. The art of determining every aspect, from product development to delivery, is known as Product management.

Enhancing product management skills is a key factor to success in this sector. Since product management is no easy job. However, we offer this Product management course to improve your knowledge so that you can complete your job with ease.

Moreover, this product management course is developed to give the best learning experience to our learners. The course will teach the fundamentals of this topic, and you will be able to identify the process involved in managing a product right after completing this course. In addition, the learner-friendly course will let you learn the key concepts of the topic, and the knowledge of experts in preparing this course will enhance your knowledge.

The ideology behind developing the course is to generate skilled human resources for society, and you will gain the required expertise once you are in.

Take time and Join now!

Learning Outcome

After finishing this course, learners will be able to:

  • Explain the basics of Product Management
  • Know the methods and procedures for classifying products
  • Learn the Criteria for product management
  • Enhance your knowledge of pricing and branding systems
  • Acquire market analysis procedure and Financial statements Reasoning

Key Features:

  • Instant e-certificate
  • Fully online, interactive course with audio voiceover
  • Developed by qualified professionals in the field
  • Self-paced learning and laptop, tablet, smartphone-friendly
  • 24/7 Learning Assistance
  • Discounts on bulk purchases

*** Additional Gifts ***

  • Free Life Coaching Course

*** (Offer Ends Soon) ***


Certificate of completion

Digital certificate - Included

Certificate of completion

Hard copy certificate - Included

You will get the hard copy certificates for Free! The delivery charge of the hard copy certificate inside the UK is £3.99 each.


10 CPD hours / points
Accredited by The CPD Certification Service

Course media


Course Curriculum

The detailed curriculum outline of our course is as follows:

Module 01: Introduction to

  • What is
  • Understanding the Need for
  • The Role of
  • Responsibilities
  • Summary

Module 02: Product Classification

  • Types
  • Capital Goods
  • Raw Materials
  • Parts
  • Major Equipment
  • Accessory Equipment
  • Operating Supplies
  • Services
  • Summary

Module 03: Developing the Product Plan

  • Clarify Your Scope
  • Environmental Scan
  • Goals and Objectives
  • Strategies and Tactics
  • Implementation
  • Tracking
  • Planning Framework at a Glance
  • Summary

Module 04: New Product Development

  • Idea Generation
  • Forecasting and Concept Screening
  • Concept Refinement and Specification of Requirements
  • Prototype Testing
  • Summary

Module 05: Levels of a Product and Life Cycle

  • Introduction Stage
  • Growth Stage
  • Maturity Stage
  • Decline Stage
  • Summary

Module 06: Product Pricing Strategy

  • Pricing Goals and Objectives
  • Price Decision Factors
  • Price Erosion in the Industry
  • Initiating Price Changes
  • Summary

Module 07: Product and Brand Portfolio Analysis

  • Brand Equity Management
  • Brand Equity and Positioning
  • Brand Building
  • Summary

Module 08: Channels Management

  • What Is Channel Management
  • Channel Selection
  • Direct versus Indirect Channels
  • Indirect Channels
  • Representatives
  • Wholesalers
  • Retailers
  • Channel Members as Value-Added Intermediaries
  • Hybrid Channels
  • Summary

Module 09: Basics of Marketing for Products

  • Marketing Mix
  • The Four Core Ps
  • Price
  • Place
  • Promotion
  • The Three Additional Ps
  • People
  • Process
  • Physical Evidence
  • Summary

Module 10: Financial Analysis for

  • Return on Investment (ROI)
  • Cash Flows
  • Sales Analysis
  • Profitability Analysis
  • Summary


This Product Management is CPD Certification Service (CPD UK) Accredited, providing you with up-to-date skills and knowledge and helping you to become more competent and effective in your chosen field.

Disclaimer: The CPD approved course is owned by E-Learning Solutions Ltd and is distributed under license.


Once you’ve successfully completed your course, you will immediately be sent a digital certificate. Also, you can have your printed certificate delivered by post (shipping cost £3.99). Our certifications have no expiry dates, although we do recommend that you renew them every 12 months.

Who is this course for?

This course will assist you in getting your desired job in the relevant field. The course will also progress your career, regardless of your present job status. This Product Management online training course is suitable for the following:

  • Product Developer
  • Supervisor
  • Support Staff
  • Product Manager
  • Technical & Marketing Employees


Learners do not require any prior qualifications to enrol on this course.

Career path

  • Product Manager: £38,000 - £42,000 per annum
  • Senior Product Manager: £40,000 - £85,000 per annum
  • Technical Product Manager​: £45,000 - £80,000 per annum
  • Product Data Management: £16.00 - £17.00 per hour
  • Assistant Product Manager: £20,000 - £25,000 per annum
  • Product Executive: £30,000 - £35,000 per annum

Questions and answers

Currently there are no Q&As for this course. Be the first to ask a question.


Currently there are no reviews for this course. Be the first to leave a review.


Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.