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Product Development - Planning, Marketing & Supply Chain Management
NextGen Learning

2026 Update | CPD Accredited | Free Reed Certificate | Get Instant & Lifetime Access | 24/7 Tutor Support

Summary

Price
£15 inc VAT
Study method
Online, On Demand 
Course format
7 Videos (with subtitles and transcripts) and 1 PDF
Duration
1.3 hours · Self-paced
Qualification
No formal qualification
CPD
10 CPD hours / points
CPD What's this?
Certificates
  • Reed Courses Certificate of Completion - Free
  • CPD Quality Standards Certificate - £4.99
Additional info
  • Tutor is available to students

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Overview

In 2024, the global product design and development services market was valued at approximately USD 18.51 billion and is projected to reach USD 32.93 billion by 2030, growing at a compound annual growth rate (CAGR) of 10.08%. Similarly, the global supply chain management (SCM) market was valued at USD 23.26 billion in 2023 and is expected to grow at a CAGR of 11.2%, reaching USD 48.6 billion by 2030.

The course is aimed at professionals and managers in product development, marketing, and supply chain management sectors, offering them tools and techniques to drive innovation, streamline operations, and improve product market success. Upon completion of this course, learners will be equipped to navigate the complexities of product development, marketing, and supply chain management. They will gain a comprehensive understanding of strategic planning, development processes, and the critical role of marketing and supply chain strategies in ensuring product success in the market.

Learning Outcomes

On completion of this Product Development - Planning, Marketing & Supply Chain Management course, you will gain:

  • Understand the principles and foundations of product development.
  • Apply strategic planning techniques in product management.
  • Develop new product ideas and implement the New Product Development (NPD) process.
  • Manage product lifecycle and portfolio to ensure long-term profitability.
  • Formulate effective marketing strategies for product success.
  • Enhance product development processes with efficient supply chain management.
  • Perform financial and performance analysis to gauge product success.

Certificates

CPD

10 CPD hours / points
Accredited by CPD Quality Standards

Curriculum

This course contains

Format: 7 Videos (with subtitles and transcripts) and 1 PDF

Duration: 1h and 16m

Description

This course will explore the core aspects of Product Development - Planning, Marketing & Supply Chain Management. Participants will begin by learning the fundamentals of product management, covering key topics such as idea generation, market research, and product strategy. From there, the course delves into strategic product planning, ensuring participants are equipped to make informed decisions that align with company goals and market trends.

Further, the course includes a detailed examination of New Product Development (NPD), offering valuable insights into how businesses can create innovative products and navigate the challenges associated with bringing these products to market. In addition to this, the course highlights product lifecycle management, including strategies to manage a product from its introduction to its eventual phase-out. With a strong focus on Supply Chain Management in Product Development, learners will gain the skills to optimise the efficiency of product development through robust supply chain strategies. Marketing and pricing strategies will also be covered, ensuring participants can effectively launch and promote products for maximum market impact.

Who is this course for?

The Product Development - Planning, Marketing & Supply Chain Management course is ideal for:

  • Product managers looking to improve their strategic approach.
  • Marketing professionals seeking to understand the product development process.
  • Supply chain managers looking to enhance their role in product development.
  • Entrepreneurs aiming to develop and market successful products.
  • Business analysts wanting to specialise in product lifecycle and performance analysis.

Requirements

Without any formal requirements, you can delightfully enrol in this Product Development - Planning, Marketing & Supply Chain Management course. Just get a device with internet connectivity and you are ready to start your learning journey. Thus, complete this course at your own pace.

Career path

Completing the Product Development - Planning, Marketing & Supply Chain Management course can lead to various career opportunities, including:

  • Product Manager
  • Supply Chain Manager
  • Marketing Manager
  • Product Development Specialist
  • Operations Manager
  • Business Development Manager
  • Strategic Planning Analyst

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Legal information

This course is advertised on Reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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