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Principles of Marketing
BHS Solutions Ltd

Designing a customer-based marketing strategy

Summary

Price
£500 inc VAT
Or £55.56/mo. for 9 months...
Study method
Online + live classes
Duration
20 hours · Part-time
Qualification
No formal qualification
Certificates
  • Certificate of completion - Free
Additional info
  • Tutor is available to students

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Overview

Are you wanting to create a competitive advantage for your organization through your marketing strategy?

Are you looking to create the perfect marketing strategy to put you higher than your competitors?

Are you tired of not hitting your sales goals?

If your answers to above questions are 'yes', this course definitely helps you a lot.

What you will learn:
1- Understanding consumer needs and wants
2- Determining which target markets the organization can serve best
3- Developing a compelling value proposition
4- Attracting and growing valued consumers
5- Engaging customers and building deep customer relationships
6- Making your brands a meaningful part of consumers’ conversations and lives.

How you will benefit from this workshop:
1- You acquire skills to put the consumer at the heart of marketing.
2- You can easily and effectively create customer values
3- You learn how to engage in a fast-changing, increasingly digital and social marketplace.

Certificates

Resources

Description

1st Session:
Marketing Definition and process
a. What is marketing
b. Market Place and Customer Needs
c. How to design a Customer Value-Driven marketing strategy and plan
d. Customer Relationship Management and value capturing
e. The chancing Marketing Landscape

2nd Session:
Marketplace and consumer value
f. Marketing environment analysis
g. Marketing Information Management
h. Buyer behavior B2C
i. Buyer behavior B2B

3rd Session:
Designing a Customer-Value marketing strategy
j. Creating value for target Customers: Customer value-driven marketing strategy
k. Building customer value: products, service, brands
l. New products and the product life cycle

4th Session:
m. Understanding and capturing customers value
n. Pricing strategies
o. Delivering customers value: marketing channels
p. Retail and wholesale

5th Session:
q. Integrated marketing communication strategy
r. Advertising and Public relations
s. Personal selling and sales promotions
t. Direct, Online, Social Media and Mobile Marketing

6th Session:
Extending Marketing
u. Creating competitive advantage
v. The global marketplace
w. Sustainable marketing: Social responsibility and ethic

Who is this course for?

These are exciting times in marketing. Recent surges in digital technologies have created a new, more
engaging, more connected marketplace. In these digital times, far-reaching advances and keeping the
place in the market have profoundly affected every department of business. Therefore, it worth all
Business Professionals from Sales and Marketing Department’, participating and benefiting from this
workshop.

Requirements

There is no requirements for this workshops.

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Legal information

This course is advertised on Reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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