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Pricing strategies and tactics


BPP Professional Education

Summary

Price
£42 inc VAT
Study method
Online
Duration
Self-paced
Qualification
No formal qualification
CPD
1 CPD hours / points

Overview

A key driver of the success of any business is the appropriate setting of the price of its products and services. Finance has an important role to play in driving revenue through pricing management but has a tendency to focus time on costing.

Pricing for finance managers often concentrates on product pricing and costs. This course will move through and beyond the expected approach to emphasise service provision pricing and alternative ways to price services.

This course will provide you with an introduction to traditional and alternative determinants of price; and help you to consider their applicability to your own business and the role finance function can play in supporting pricing decision making.

CPD

1 CPD hours / points
Accredited by The CPD Certification Service

Description

Learning outcomes:

On completion of this course you will be able to:

  • Appreciate the importance of pricing to financial performance
  • Describe typical drivers of price
  • Discuss selected issues in setting price for services
  • Consider alternative performance and value based pricing approaches
  • Appraise your own role in supporting pricing decision-making

Authored by: Roy Chambers

Roy Chambers is a finance professional with international senior commercial experience in a major plc and a background in finance training. Roy combines experience with development skills to improve business finance through better strategy, evaluation, decisions and leadership.

Roy consults for businesses in various sectors and his courses reflect hands-on knowledge of leading finance functions and managing strategy & planning and acquisition projects.

CPD Points: 1

CPD Duration (hours): 1

Access: 12 months from purchase date

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FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.